Nov. 14th, 2007 Fujitsu Laboratories of America, Inc

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Presentation transcript:

Nov. 14th, 2007 Fujitsu Laboratories of America, Inc Marketing Intelligence Sharing in Japan Nov. 14th, 2007 Fujitsu Laboratories of America, Inc Kunio Matsui

Approach for Information Sharing Business Example: Utilizing of CGM Example: Rich Media Sharing Enterprise Business Intelligence Service Internal Info sharing Online Viral Marketing User Structure Analysis Value Added Service Solution Casting Specialization Consumer Example: Promotion Consumer Producer Enterprise Fujitsu Laboratories of America, Inc. Confidential

Blog Message Analysis in Japan Hundred millions of Blog messages Collective Intelligence Blog Analysis Brand Reputation Competitive Landscape Market Trend Marketing Effectiveness Risk Alerts Analyze what consumers really think through a huge amount of messages View the competitive landscape from multiple perspectives Grasp changes of consumer tastes in real time Assess quickly the effectiveness of marketing campaigns and other activities Get alerted on complaints, PR problems, events triggering negative images, etc. Know who and what are influencing many consumers Fujitsu Laboratories of America, Inc. Confidential

Snapshots on BuzzPulse Fujitsu Laboratories of America, Inc. Confidential

Real Clients Real Results Business started in March 2006 Total Sales in trailing 12 months: $5M Broadcasting Transportation Event & leisure Automotive Real Estate Apparel Food & Beverage Insurance Fujitsu Laboratories of America, Inc. Confidential

Business Issues Long sale cycle to large companies Customization It takes time for large companies to adopt new marketing methods Customization New dictionary is needed for each new market Needs domain expertise in the new markets Scalability Current business model depends on the quality and quantity of consultants It is difficult to scale up quickly Fujitsu Laboratories of America, Inc. Confidential

Next step Online services for marketers 【Daily, Weekly, Monthly posts】【Amount of WOM】【Daily, Weekly, Monthly positive posts】【Daily, Weekly, Monthly negative posts】【Significant Positive words】【Significant negative words】 Fujitsu Laboratories of America, Inc. Confidential