About Us Services Strategic Consulting Started in 2002, with the aim of providing multiple services to companies wishing to engage in any business expansion Provide actionable insights to companies across a range of industries such as Food, and Healthcare Well equipped offices in India and Dubai, also present in 20 countries and 5 cities in India through channel partners Dedicated team of over 35 employees and 15 freelancers, with rich industry experience and domain expertise Services Strategic Consulting In-Depth Market Assessment Market Entry Strategies Concept & Product Testing Existing Business Optimization Strategic Advisory

Overview on Agri -Sector of India Government Initiatives India - Gross Value Addition (GVA) of Agriculture& Allied Sector (Trillion INR), 2011-12 to 2015-16 Government Initiatives National Food Security Mission National Mission for Sustainable Agriculture Rashtriya Krishi Vikas Yojana Pradhan Mantri Krishi Sinchayee Yojana Mission for Integrated Development of Horticulture NABARD Warehousing Scheme Source:  Department of Agriculture, Cooperation& Farmer’s Welfare, RNCOS Note: e= RNCOS Estimate Agriculture, has recorded a satisfactory growth owed to: Improved Technology Irrigation Facilities Inputs and Pricing Policies Government Initiatives Public and Private Investments

Agriculture Produce Market Committee Agriculture Produce Marketing Committee (APMC): Statutory Market Committee Authorized to regulate trade in agricultural products

Traditional Agriculture Marketing Model

Challenges of Traditional Agricultural Marketing

Agriculture Marketing Reform- E-NAM E-NAM launched on 14th April, 2016 is envisaged as All-India online trading portal Aims to integrate all 585 regulated markets in 3 phases by 2017-2018 Enabled farmers in 8 states to sell 25 commodities in 23 regulated mandis Small Farmer’s Agribusiness Consortium (SFAC) to act as lead implementing Agency of E-NAM A budget of INR 2 Billion spent over next three years i.e. (2015-16 to 2017-18)

Electronic National Agriculture Marketing (E-NAM) Model

Benefits to Various Stakeholders- E-NAM Farmers: Real time Price Discovery Enhanced Market Access Information Symmetry Direct Payment Transfer to Farmer’s Account Farmer’s discretion to trade through physical mandi or virtual mandi Buyers: Greater Access to national market for secondary trading Transparent online auctions across the country Better quality produce at reasonable prices APMC Mandi: Improvement in Fee Collection Better monitoring Reduction in Book Keeping Forecasting and Analysis of Prices

Obstacles in Success Path- E-NAM Major Impediments Infrastructural Issues: Mandis not entirely on virtual market Software failure Quality Verification of Agri-Produce: No assaying is done Manual examination by traders  Pricing System and Charges Imposed: Trader is a price giver and farmer is the price taker. Degree of Price Variation would continue Legal Constraints: Lot of power in the hands of APMCs Absence of modern capital and investments in agricultural marketing Lack of Awareness: Information Asymmetry on account of technology barrier and usage Lack of Financial Inclusion: Not well defined system for making the payments in the farmer’s account Cash Payments done by middlemen to farmers

Possible Solutions to Impediments-E-NAM Infrastructural Development: Sufficient integration of warehousing and distribution facilities Transport networks Information technology Quality Verification of Agri-Produce: Assaying should integrated Motivate Private Investments Transparent Pricing System: Rationalize market fees, commission charges, cess and taxes Removal of Legal Constraints: Promote Direct Marketing by farmers to prospective buyers Build Awareness: Proper training to be imparted to the farmers to trade on online portal Enhance Financial Inclusion: Develop well defined system to capture bank details to do direct bank credit in farmer’s account

Future Prospects in Agrarian Nation- E-NAM With the course of time Elimination of Middlemen: More bargaining power to farmers Elimination of various market participants Greater Transparency: Greater transparency at every stage of transaction within the integrated mandis Improved Logistics: Ease to buyers to trade at any APMC in regards to delivery through Warehouse based Sell Excellent opportunity of forming partnerships lays ahead Mitigation of Double Taxation: Implementation of Goods and Service Tax (GST) Removal of multiple tax barriers imposed on agriculture transactions Information Dissemination: More awareness among the farmers about crop quality specifications Banking facilities and familiarity with Information Technology

E mail: shushmul@rncos.com For More Information Contact SHUSHMUL MAHESHWARI CEO RNCOS E mail: shushmul@rncos.com Website: www.rncos.com Phone: +91 120 4224700 /01 / 02 / 03 Address: G 199, Sector 63, Noida, Uttar Pradesh India - 201301