Creating New Revenue by Exposing Network Services Using TM Forum APIs Atul Purohit Principal Enterprise Architect Vodafone Group

Agenda Building platform capabilities for future services Innovation, co-creation and crowdsourcing of ideas for new revenue generation Openness, agility and interoperability by industry standardization Learnings from Cloud

Creating New Revenue Threats / Opportunities & What Should We Do

Building platform capabilities for future services Evolutionary Model Crowdsource / Co-Create Value Creation Value Index New Business Models Ecosystem Creation Business Value Rapid & New Offers Transform Existing Services Capability Creation Virtualise Infrastructure Time The disruptive force of NFV and SDN - Santiago Andrés Azcoitia / APIs and their critical role in building new revenue services – Lester Thomas

Standardization v/s Innovation Guiding Rails v/s Playground Standard Exposure Layer Open APIs Industry standard data models Cross-industry best-practice Openness, Agility and Interoperability Platform ‘Black-Box’ Platform Vendor/operator specific Innovative Agile & flexible Innovation Boundary Innovation Playground

Adopting Standardization & Innovation Models Clear Separation of Concerns, Truly A Layered Model Business Management Product Catalogue APIs Customer Management APIs Customer Loyalty APIs Customer Management Partnering APIs Customer Order APIs Billing & Payment APIs Customer Service APIs Marketing APIs Service Management APIs Charging APIs Service Inventory APIs Management Service Analytics APIs Service Order APIs Service Catalogue APIs Enterprise APIs Resource Management APIs Resource Inventory APIs Management Resource Common APIs Resource Order APIs Resource Catalogue APIs

Replicate Standards v/s Innovation Model Customer Management Internet Customer Needs Elicitation A App: Nat App: Firewall App: Firewall App: DHCP App: Enterprise ERP & CRM App: DDOS B C SLA & QoS Needs End to End Service Management End to End Customer Service Dynamic Virtual Inventory Dynamic Virtual Inventory + + Enables Decomposed Service Order in Abstracted Building Blocks Delivers + + Updated Customer Installed Base Customer Installed Base Service Catalogue Service Order Decomposition Live Dynamic Service Resource Domain / Component Services Customer Endpoint Domain SDN Connectivity Domain Application / Network Function Domain NFV & APP Building Blocks APP NFV & APP Building Blocks APP NFV & APP Building Blocks APP Deployed NFV Building Blocks Deployed NFV Building Blocks Deployed NFV Building Blocks Technology Centre Technology Centre External Technology Centre CPE Physical – Logical Connectivity Layer Hybrid Compute Storage Pool Technology Infrastructure A B Separation of Concerns (Including Networks Layer) C Internet Deployed NFV Building Blocks Deployed NFV Building Blocks Technology Centre Technology Centre

Learnings From Cloud – Open Up Catalogue # 1 Playground Customer Portal B2B2X API Marketplace Catalogue # 2 Developer Ecosystem Customer Ecosystem Catalogue # 3 Catalogue # 4 Customer Management API Marketplace Monitoring API Catalogue API Ordering API B2B2X APIs Monitoring API Catalogue API Ordering API Charging API Customer Need End-to-End Service Management Dynamic Virtual Inventory + + Decomposed Service Order in Abstracted Building Blocks Dynamic Virtual Inventory + + End-to-End Service Updated Customer Installed Base Customer Installed Base Service Catalogue Service Order Decomposition Live Dynamic Service End Point Service Management Connectivity Services Management Application/Network Function Services Management Component Services (Resource) NFV & APP Building Blocks APP NFV & APP Building Blocks APP Nested Hierarchical Services Deployed NFV Building Blocks Deployed NFV Building Blocks Extend Innovation Playground External Technology Centre Access & Transport: Physical & Logical Connectivity Layer Hybrid Compute Technology Infrastructure End Point(s) Enterprise Applications Technology Centre Internet Technology Centre

New Revenue Opportunities Build An Innovation Hotbed, Multiple Touch Points Anyone / Anything Market Places Start Ups B2B / B2B2X Developers Ecosystem Partners IoT / WoT End Points Cloud Providers Traditional End Points Suppliers Customer / Data Landing Point Ecosystem Partners Elevate Model for Any “Vertical” Elevate Model for Any “Thing” Elevate Model for Any & Every “One”

How Do We Achieve It ? Openness / Standardisation / Innovation / Collaboration / Crowdsourcing 1. Standardising the information and data models, modelling languages, description of services/nodes etc. 2. Standardising the processes, the steps that make things happen. Standardisation makes building blocks interoperable Boundary less Innovation [Anyone] Create Engagement Ecosystems Horizontal Extension of APIs Adopt API Standards

New Revenue Opportunities Standards / Create & Adopt Redefines OSS/BSS as Customer, Service and Resource Management Open standard APIs between the layers Standards-based SDN & NFV component Services Customer Management: Managing Commercial relationship with Customers, Masters Products, CRM, Billing, Commercial Orders Service Management: Manages end-to-end Customer-Facing Services built by Service-Chaining multiple Technical Components (Resource Facing Services) Resource Management: Management and Orchestration of Component Services from each Technology Domain Technology Management: Management of the physical and virtual application and Infrastructure technologies Application & Transmission: Physical and Virtual application and Infrastructure technologies

New Revenue Opportunities Extensions / Interoperability to Other Ecosystems TM Forum Open APIs Extension APIs Horizontal Extension of APIs TM Forum Information Framework Industry Specific Information Model Elevation of APIs via Hypermedia Representation Ecosystem to Ecosystem TMF630/631 REST API Design Guidelines TR273 Hypermedia Proposal

New Revenue Opportunities Innovations / Create Engagement Ecosystems Ecosystem Engagement Ecosystem Engagement

Examples Ideation, Iteration and Adoption