Mohammad Tamzid Yusuf Tasneem Tabassum Hussain Mohammed Samin GROUP NAME: HASTA LA VISTA GROUP MEMBERS Mohammad Tamzid Yusuf Tasneem Tabassum Hussain Mohammed Samin Samina Arefeen
NUTRITION FOR INDIGENT PROJECT NAME : NUTRITION FOR INDIGENT
OUR TAGLINE SHELL MAKES IT WELL OUR LOGO
Fulfilling all 7 principles of social business Market mechanism will be used to address problem which threatens people & society. The business will be supported by the stakeholders. The business will be able to achieve financial & economic sustainability. Investors will get back their fair share of investment while giving benefits to the society by the business. The business will be environment conscious.
Workforce will get market wage with better working environment. We will do the business with joy!
PROBLEM: MALNUTRITION lack of proper nutrition, caused by not having enough to eat, not eating enough of the right things, or being unable to use the food that one does eat.
IMPACTS
IMPACTS 2.2 million children die every year. Directly involve in3,00,000 death every year. Mostly effected are children. Weaker generation. Because of war number is increasing . 1 in 10 older people are suffering from malnutrition.
MALNUTRITION IN BANGLADESH High rate of malnutrition in the world. 54% pre-school age children. 56% underweight. 50% women suffer from chronic energy deficiency. 6 million children chronically under-nourished. 42% malnourished at birth. Lowest spending on food .
MALNUTRITION IN BANGLADESH
CAUSES
SOLUTION To eradicate malnutrition we came up with the solution to use ‘eggshell’ !! Eggshell which contains great source of calcium by proper process we will use it for making bread and other food to eliminate ‘malnutrition’ & give the poor people healthy life at a cheaper price.
OUR MISSION & VISION Make Bangladesh free from ‘malnutrition’ by 2040. Become the market leader of supplying nutrition food supplier at the cheapest price.
GOALS Not to leave a single eggshell un-used. Using more nutrition food like eggshell for making food which are considered as ‘wastage’. Using eggshell to produce different product . For example : slidewalk chawk, cleaner etc.
BUSINESS STRATEGY Collect ‘eggshell’ from restaurants & households in proper way. By proper process use it in bread & other food. Proper distribution of the processed food at the cheapest price. Production at the lowest possible cost. Create heath awareness.
OBJECTIVES Reduce malnutrition rate. Reduce wastage of food. Grow health-consciouness. Provide nutrition food at a cheap price.
PRODUCT SPECIFICATION Our main product will be “processed eggshell’ powder. Our substitute products will be ‘bread’ ‘noodles’ etc. made from eggshell. People can buy it in different quantity & can consume it for a long time. The ‘eggshell powder’ can be used in making different food.
PROJECT LOCATION We will Hire a Shop which is about 475 square Feet at bundle road to cover avarage slums in the city. Store raw materials there. Carry out the production process. Store & sell prouduts
PRODUCTION DETAIL ●Raw materials: ● Sources of raw material Eggshell Restaurants Flour House-holds Oven Blender Misc.
PRODUCT SAMPLE
TARGET CUSTOMERS People with lower income. People who lack proper nutrition
4 P’S Product ▪ processed eggshell powder ▪ noodles ▪ Bread ● Price ▪ powder-per packet BDT 15 ▪ noodles – BDT 15 ▪ Bread- BDT 20 PRODUCT PRICE PLACE PROMOTION
4 P’s Place ▪ shop at bundle road ▪ moving cart ● Promotion ▪ leaflet ▪ Social-media ▪ Social awareness gatherings
PROMOTIONAL ACTIVITIES Distribution of leaflets to slum areas like Chawkbazar, Shadarghat, Kalamiabazar etc. Give discount on big amount of purchase. Give addition product like cartoon sticker, balloon, origami's , civets. Provide seasonal offers like buy one get one free. Create heath awareness by going to the slums. Direct communication with the customers. Give free medical check up.
SWOT Analysis STRENGHT WEAKNESS CHEAP INNOVATIVE ECO-FRIENDLY HIGHLY SUSTAINABLE WEAKNESS LESS HEALTH CONSIOUSS PEOPLE. THREATS PRODUCT CAN BE EASILY COPIED. OPPORTUNITY PEOPLE ARE BECOMING HEALTH CONSIOUSS LOWER PRICE HIGH NUTRITION
DISTRIBUTION PROCESS SUPPLIERS MANUFACTURER RETAILER CUSTOMER
INVESTMENT Our total investment will be BDT 1,00,000 Sources of fund amount Partner 1 BDT 35,000 Partner 2 Partner 3 BDT 30,000 Total BDT 1,00,000
INVESTMENT DETAILS Particular Amount Oven (2) 30,000/= Stove (2 8000/= Blender(2) 7000/= Van(1) 15000/= Other Cooking Staff 10000/= Promotion 20000/= Other Utilities
PAYBACK PERIOD s Particular Amount Duration 0.5 Year 85000/= 6 months 60000/= 12 months 1.5 Year 20000/= 18 months 2 Year 24 months
Less : Sales Discount and Allowances SALES BUDGET HALF YEARLY Particular Amount (TK) Forecasted Unit Sales 1250units Price Per Unit 15Tk Total Gross sales 18750Tk Less : Sales Discount and Allowances 3750Tk Total Net Sales 15000Tk
BUSINESS TYPE Our business will be a partnership business. Partners will get 40% of profit according to their investment portion. 60 % of the profit will be re-invested.
SOCIAL BENEFITS Providing high nutrition food which are considered as ‘garbage’. Making a cleaning environment by reducing sort of wastage. Reducing food expenses. creating a healthy generation. Reducing ‘health expense’ by providing proper immune system.
THANK YOU