© 2014 Ceto and Associates Corporation

Copyright 2014 Ceto and Associates Corporation All rights reserved. No part of this presentation may be reproduced by any means be it electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of Ceto and Associates Corporation. All information contained herein is proprietary to Ceto and Associates Corporation .

Meet Today’s Speaker Over 26 years of experience in the financial services. Served in various roles in projects at clients on five continents. Significant experience in Implementing operational efficiency, Revenue enhancement, Regulatory compliance, Process improvement initiatives at commercial banks. Christopher P. Terilli Manager

Agenda About Us – Ceto and Associates Making Your Strategy a Success What is a Strategy? Why do Strategies Fail? Segments Senior Management Finance/Accounting Marketing Human Resources Back Office Operations Branches/Other Channels Conclusion Questions

© 2014 Ceto and Associates Corporation

© 2014 Ceto and Associates Corporation

© 2014 Ceto and Associates Corporation

© 2014 Ceto and Associates Corporation

© 2014 Ceto and Associates Corporation

What is a Strategy? The late Peter Drucker defined business strategy as “Analytical thinking & commitment of resources to action and innovation. Making decisions today about an uncertain future. Taking the right risks while exploring opportunities.” Peter Drucker Consultant, Educator, and Author

Why Strategies Fail?

1 Have a plan simply for plans sake.

2 Not understanding the environment or focusing on the results.

3 Partial commitment.

4 Not having the right people involved.

5 Writing the plan and putting it on the shelf.

7 6 Unwillingness or inability to change. Having the wrong people in leadership positions.

8 Ignoring marketplace reality, facts, and assumptions.

9 No accountability or follow through.

1 Unrealistic goals or lack of focus and resources.

How are you going to be different, competitive and successful?

What is your external and internal environment?

What are your options within the context of your current environment?

What are the “what if” scenarios?

How will you measure and monitor?

How will you communicate your strategy and get everyone involved?

CUSTOMER Senior Management Finance / Accounting Marketing Human Resources Back Office Operations Branches & Other Channels

© 2014 Ceto and Associates Corporation

Communicate the strategy throughout the organization. Senior Management Communicate the strategy throughout the organization. © 2014 Ceto and Associates Corporation

Make the strategy a business priority. Senior Management Make the strategy a business priority. © 2014 Ceto and Associates Corporation

Exemplify the strategy in everything you say and everything you do. Senior Management Exemplify the strategy in everything you say and everything you do. © 2014 Ceto and Associates Corporation

Provide the tools for everyone to be successful in implementing Senior Management Provide the tools for everyone to be successful in implementing the strategy. © 2014 Ceto and Associates Corporation

© 2014 Ceto and Associates Corporation

Defines the budget to implement the strategy. Finance / Accounting Defines the budget to implement the strategy. © 2014 Ceto and Associates Corporation

Provides the financial resources to carry out the strategy. Finance / Accounting Provides the financial resources to carry out the strategy. © 2014 Ceto and Associates Corporation

Monitors the spending to ensure compliance with budget. Finance / Accounting Monitors the spending to ensure compliance with budget. Monitors revenue to measure against expected results. © 2014 Ceto and Associates Corporation

© 2014 Ceto and Associates Corporation

Marketing Develop an effective Marketing plan to support the objectives of the strategy. © 2014 Ceto and Associates Corporation

Deliver the Marketing plan and measure results. © 2014 Ceto and Associates Corporation

Marketing Integrate external Marketing Plan with internal programs to build employee enthusiasm. © 2014 Ceto and Associates Corporation

© 2014 Ceto and Associates Corporation

Human Resources Communicate strategy to all employees and reinforce each person’s role in achieving the strategic objectives. © 2014 Ceto and Associates Corporation

Human Resources Train existing employees on the skills they need to be successful in achieving the strategic objectives © 2014 Ceto and Associates Corporation

Hire people who bring the right skills to support the strategy Human Resources Hire people who bring the right skills to support the strategy © 2014 Ceto and Associates Corporation

© 2014 Ceto and Associates Corporation

Back Office Operations Identify process and operational implications of the strategy. © 2014 Ceto and Associates Corporation

Back Office Operations Update processes, enhance system and software tools, redefine KPIs and SLAs. © 2014 Ceto and Associates Corporation

Back Office Operations Maintain efficiencies under the new strategy while adding minimal resources. © 2014 Ceto and Associates Corporation

Back Office Operations Test new processes and systems to ensure a successful rollout. © 2014 Ceto and Associates Corporation

© 2014 Ceto and Associates Corporation

Branches & Other Channels Identify process implications of the strategy. © 2014 Ceto and Associates Corporation

Branches & Other Channels Define new processes to provide an enjoyable customer experience while minimizing impacts. © 2014 Ceto and Associates Corporation

Branches & Other Channels Develop processes and system / software tool capabilities to support an efficient customer interaction. © 2014 Ceto and Associates Corporation

Develop critical success factors and measure often. Branches & Other Channels Develop critical success factors and measure often. © 2014 Ceto and Associates Corporation

Conclusion Keys to Success Communicate, Communicate, Communicate Get everyone involved Create the processes and system enhancements to support the strategy without adding people Track and measure results Adjust and revise over time to correct for new realities

© 2014 Ceto and Associates Corporation

YOU! Thank Christopher P. Terilli cterilli@ceto.com 1.866.227.1361 x263 www.ceto.com © 2014 Ceto and Associates Corporation