New 3M™ Precision Standing Desk “When it comes to standing comfort, small adjustments can make a big difference!”
Strong Growth Potential! Consumer Insights: “Standing gives me confidence” “Standing feels healthier” “I need to adjust my workspace to suit me” Search Data: Dramatic growth in queries for standing workstations – 300,000 in October 2016 Number one search term “Standing Desk” Consumer insights: Standing work stations will continue to be an important element of the evolving workplace. More and more workers are realizing the benefits of being able to vary their posture between sitting and standing. Whether it helps them feel better or helps them be more confident and productive, many users really like to stand and work! Though the benefits far outweigh the challenges, the 3M Workspace Solutions team is uncovering several needs unique to standing workstations that will create additional opportunities for new product solutions going forward! Queries for standing workstation have grown at 48% CAGR since 2011 when findings from the following: Pronk NP, Katz AS, Lowry M, Payfer JR. Reducing Occupational Sitting Time and Improving Worker Health: The Take-a-Stand Project, 2011. Prev Chronic Dis 2012;9:110323. DOI: http://dx.doi.org/10.5888.pcd9.110323, suggested that using a sit-stand device at work can reduce sitting time and generate other health benefits for workers. In total there were over 300,000 searches in the month of October 2016 for standing workstations and related terms. The top search term is “standing desk”. There are two primary types of standing workstations: height adjustable tables/desks which replace a traditional desk and a retrofit standing workstation which converts existing fixed height desks or tables into a standing workstation. Height Adjustable Tables/Desks: •Plus: has a large work surface all at one level that raises and lowers either with a crank or electric. This gives the user the most room for tools and work area in front of them. In addition, the user is able to optimize both the sitting and standing height of the work surface (some products have memory). •Minus: these products are generally higher cost than retrofit products and the user/company would need to move the existing furniture. New construction or renovations of office space will often incorporate these products for standing work stations. Retrofit Standing Workstation: •Plus: converts an existing fixed height work surface such as a desk or table into a standing workstation at typically a lower cost. •Minus: These products have less overall work surface so it can be difficult to get all tools within arms reach with less room to work. Also, because they attach to the desk or sit on top of the desk it can be more difficult to get the keyboard to the optimized height in the seated position. Within retrofit standing workstations there are also two main types: attach to the desk or freestanding on top of the desk. Several of these units can be found in NPD POS Data for Monitor Arms and Stands. The “attach to the desk” type has been around longer and the unit sales leader, the “freestanding” type is growing much faster and has recently taken over the unit sales lead. Attaches to Desk: •Plus: these models generally have more overall adjustability and are easy to move between sitting and standing. They also can be lowered below the desk height surface for a more optimal position for sitting for some users. •Minus: These units need to be assembled and attached to the desk. There are many desk and furniture configurations so it can take time to find a place to attach to the desk. Also, each component (keyboard tray, work surface platform, monitor arm) needs to be adjusted and set. The keyboard surface is often bouncy. Freestanding (desktop): •Plus: Sits on top of desk so it doesn’t need to be installed. Some like the 3M™ Precision Standing Desk are pre-assembled and are ready to use right out of the box. They have a stable work surface and are generally lower cost than those that attach to the desk. •Minus: Lower down to the desk height which can be too high for some users in the seated position. Some models the monitor arms are sold separately. Attached to Desk Freestanding (desktop) NPD Data: Retrofit market moving away from products that attach to desk to freestanding desktop units
3M™ Precision Standing Desk Freestanding & retrofit = fastest growing segment Key product differentiation: Maximum adjustability = your most comfortable standing work position Continuous settings (vs pre-set) allows user to adjust to any point within height adjust range (13.8”) Raises primary work surface up to 20” above desk top +10⁰/-10⁰ keyboard surface tilt Includes 3M™ Gel Wrist Rest and Precise™ Mouse Pad for added comfort and productivity 45% post-consumer recycled content contributes to LEED® Green Building Certification Quality and performance you expect from 3M Full line of Workspace Solutions Product Sales support: HQ and field Key talking points on why customer should support 3M™ Precision Standing Desk: •Standing desks are a very fast growing category and this product is in the fastest growing segment! •The 3M™ Precision Standing Desk has key product differentiation that will be meaningful to the end user. If a user is going to make an investment in a standing workstation they will want to be confident that the product they purchase can help them get to a comfortable position. The continuous number of height adjustment settings (versus pre-set) along with the tilt adjustment on the keyboard platform help them get to a comfortable position. In addition, the 3M™ Gel Wrist Rest and Precise™ Mouse Pad are added features that no other manufacturer is offering and we know they make a difference to the end user because they are included on all of our market leading adjustable keyboard trays. The 45% post-consumer recycled content will be important for customers looking for products that help contribute to LEED® Green Building Certification. EB O&M MR Credit 2.2 Sustainable Purchasing: Durable Goods, because they contain a minimum of 10% postconsumer and/or 20% preconsumer material. •In addition to the standing desk, 3M offers key accessories to help complete a standing workstation solution including monitor arms and stands, monitor mount document holders, foot rests and privacy filters. •This is a 3M product. It has been developed and tested for quality and performance. We also have our sales team at both HQ and the field that will be there to support the product and help our customers drive sales and profits! Product # Description Invoice Suggested List SD60B 3M™ Precision Standing Desk $273.00 $682.50
3M™ Precision Standing Desk: Ergonomic Height Settings 11/1/2017 3M™ Precision Standing Desk: Ergonomic Height Settings Assumptions: Placed on 30” H desk Extended to maximum height Keyboard tray is tilted through range Length of Forearm≈Length of Foot *Input Device Height= A + sin(β)*C *Note: Formula from ANSI-HFES 100-2007
Freestanding/Desktop Sit-Stand Workstations 3M™ Precision Standing Desk has key advantages over top competitors: Small foot print on desk, most adjustability to get to comfortable standing position, wrist rest and mouse pad included, lighter weight for handling, post consumer recycled content
With Winning Sales and Marketing Plan! 3M Provides Samples: Targeted end user placements Online review programs Distributor show rooms To Generate Word of Mouth! CEO of Varidesk Jason McCann: “Users are the best salespeople. It typically starts when one employee in a company finds the product, buys it online, we ship within a couple of days and suddenly they are standing up in the middle of the organization.” To Convert to Sales and Profits: Volume pricing available on standing desk purchases as well as accessories The more products purchased the better the pricing At Targeted End Users: Key account identifies large end customers who have not purchased or have purchased a small number of standing workstations 3M rep takes list and works with account rep to develop plan to place samples in key end customers We estimate that Varidesk is the largest seller of retrofit standing desks (search data shows as many searches for Varidesk monthly as standing workstations). They are driving traffic to Varidesk.com with a direct marketing campaign and generating word of mouth. We see this daily at 3M. When one of the employees orders and starts using a Varidesk others see them standing and they want one! It works! 3M will have a sampling program to drive this word of mouth. We will have samples available for our accounts to seed their large end customers with the 3M™ Precision Standing Desk and create more sales! In addition, we will have all of the necessary images and content to drive awareness and trial on account websites! Monitor Arms, Monitor Mount Document Holders, Foot Rests, Privacy Filters
Precision Standing Desk and Accessories Single Monitor or Laptop Single Monitor and Laptop Dual Monitors + + + Monitor Arm or Stand or Laptop Stand Monitor Arm and Laptop Stand Dual Monitor Arm + + + Foot Rest and Document Holder Foot Rest and Document Holder Foot Rest and Document Holder
Sales Support Campaign in Salesforce: US SOSD IDC 2017 - Workspace Sales contest: TBD Sample units: Allocation by Sales Team Currently – all 3M reps will receive a sample and each rep group, six units to place within their teams Please submit request to Vonnie Provinzino (vmprovinzino@mmm.com) and copy your direct 3M rep and John Gartner (jgartner@mmm.com) 3M reps enter into Salesforce.com, Mfg reps work with Inside Sales to get these opportunities entered for each sample placed so we can track and understand where sampling is being most effective Dropship & Volume Pricing One unit can be drop shipped to dealer location with no minimums and no up charge Included on volume pricing program: $1500 (-5%), $2500 (-10%), $5000 (-15%) Assortable with other Workspace Products on program Literature and video Precision Standing Desk sell-sheet Competitive Comparison Chart :30 second video
Workspace Solutions Volume Pricing Program
Four Page Flyer – working on printing now and will stock at Midwest Banners and tiles are being created :30 second video available http://multimedia.3m.com/mws/media/1390348O/sd60b-vide0-2017-30-mov.mov