Mazda 3.

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Presentation transcript:

Mazda 3

Consumers purchase decisions In terms of consumer behavior as to why they would want to purchase a Mazda 3 could be because of how the car feels, how safe they feel in it, the could have a family and the benefits that come with it. For hierarchy of needs this purchase would fall under the categories of safety and physiological. Mazda wants to make sure that everyone in the car is safe, family and friends. A car is a basic need for lifestyle it is very useful for helping people get to where they need to go. I am they type of consumer who would make a purchase decision before I buy something. Making sure you know about the advantages and disadvantages are and a common sense and knowledge of your consumers rights is essential.

3 different brands of Mazda’s Mazda Miata Mazda MX5

Mazda 3 advantages Advantages Easy on gas Fun to drive Quick acceleration Roomy interior Stylish design Affordable Safe vehicle Available high-tech features Great reliability ratings Smart city brake support How it stacks up to the competition

Mazda 3 Disadvantages Disadvantages No high-performance model Lack of an all-wheel drive system Volume of the engine sound

Mazda Miata Advantages Good on gas Lightweight Affordable Rwd Tons of after market support Fun to drive Convertible Stylish designs Standard/automatic Good track car

Mazda Miata Disadvantages Not as safe as larger vehicle Its easier to slide in wet conditions Harder to drive in the snow Not a lot of room Not very powerful

Mazda MX5 Advantages great first car Not too expensive Great acceleration great first car Not too expensive A compact, lightweight body Rear-wheel drive A manual transmission with short-throw shifter A double-wishbone suspension at both ends Convertible

Mazda MX5 Disadvantages Not a lot of room for passengers Harder to drive in snow Not suitable for bigger people Invisible to other cars, you need to pay attention No back seats

Final decision When using the Purchase Decision model I arrived at my final decision to go with the Mazda 3. I liked that it was: roomy inside it has great acceleration It is perfect for a first car It has a sliding roof Its great on gas It was very affordable My reaction afterword's is I love everything about it and I’m happy with the decision I made.

Consumer behavior I used consumer behavior because I wanted to spend as little money as I could and get a good car out of it. Everything about the Mazda 3 satisfied my needs. It’s a great first car to have.