The US Presidential Candidacy within Media Insight Sample Report the Irish Media Bernie Sanders Hillary Clinton Donald Trump Media Insight Sample Report

US presidential candidates: How are they polling in the Irish media? US candidate popularity ranking by sentiment within the Irish media:

Weight/Duration/Word Count Bernie Sanders 225 items of coverage Drivers of Coverage Most references were passing in impact. Most discussion was driven by the other contenders, Clinton and Trump. Positive mentions came from coverage reporting victories over Clinton, including one big win in West Virginia. Some critical comments came from fellow Democrats opposing Sanders for diverting Clinton’s resources into opposing him instead of Trump. Some negative press for opposition of proposed new flight between Ireland and the US. MEP Deirdre Clune described his views as “anti- competitive and bad for air passengers.” 5,785,163 Volume Weight/Duration/Word Count AVE Value Press 79 37,772 sq cm €725,235 Broadcast 46 257 minutes €291,211 Online 100 44,263 words €4,768,717 PRESS PR VALUE: €368,180

Weight/Duration/Word Count Hillary Clinton 298 items of coverage Drivers of Coverage Clinton’s comments in Ohio about putting a lot of coal miners and coal companies out of business” were not well received. Sanders’ West Virginia win was a big loss for Clinton. Around the same time, Trump began to approach her in the polls. Some Positive assessments of Clinton’s popularity included the Oddschecker verdict that she is the candidate most likely to win in November. Other drivers of Negative coverage include Clinton’s role in Libya, Benghazi, her relationship with Goldman Sachs, the legacy of her husband and her support of the Iraq war. 6,548,680 Volume Weight/Duration/Word Count AVE Value Press 135 63,070 sq cm €1,139,175 Broadcast 37 341 minutes €320,607 Online 126 73,067 words €5,088,898 PRESS PR VALUE: €572,245

Weight/Duration/Word Count Donald Trump 819 items of coverage Drivers of Coverage Passing Negative coverage relating to Rodrigo Duterte who is referred to as the ‘Filipino Trump’ Prime Negative - A Brexit campaign group condemned after posting a "xenophobic" video narrated by Donald Trump in which he compared refugees to venomous snakes.  Prime Neutral - Donald Trump and Paul Ryan put up a united front after a highly anticipated meeting to demonstrate they were trying to heal internal party divisions after a brutal primary election.  . “Around 6% of voters would prefer to see Donald Trump as Taoiseach rather than Enda Kenny or Fianna Fail leader Micheal Martin.” Irish Daily Mirror, 14th May 2016  29,082,457 Volume Weight/Duration/Word Count AVE Value Press 286 122,822 €2,102,750 Broadcast 97 659 Minutes €738,668 Online 436 407,099 €26,241,039 PRESS PR VALUE: €1,031,348

Volumes of coverage over time

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