A-Level Media EDUCAS A-Level (2017 spec)

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Presentation transcript:

A-Level Media EDUCAS A-Level (2017 spec)

Course Structure 2 year A-Level Component 1 –Media Products, Industries & Audiences [Written exam 2.5hours (35%)] Component 2- Media Forms & Products in Depth [Written exam 2.5hours (35%)] Component 3 – Cross-Media Production [Course-work 30%]

What you need… Internet access A pen drive A folder with sections Access to a camera An interest in new media An enquiring mind

Key Concepts Media language How products are made to create meanings (technical & theoretical) Representation The re-presentation of something/someone using stereotypes and how they create meaning Media industries How products are made for distribution/circulation across media platforms Audiences how media forms target, reach and address audiences. How audiences become producers too Context Historical/Social/Cultural/Economic/Political

Media Language & Representation COMPONENT 1 Section A Media Language & Representation Advertising & Marketing Music Video Newspapers TIDE (1950s) Print Ad WATER AID(2016) AudioVisual KISS of the VAMPIRE (1963) Film Poster BEYONCE Formation (2016) VANCE JOY Riptide (2013) The Daily Mirror Nov 2016 (Front & article) The Times Nov ‘16 Front & Back

Media Language & Representation Section A Media Language & Representation Advertising & Marketing Music Video Newspapers UNSEEN TIDE (1950s) Print Ad WATER AID(2016) AudioVisual KISS of the VAMPIRE (1963) Film Poster BEYONCE Formation (2016) VANCE JOY Riptide (2013) The Daily Mirror Nov 2016 (Front & article) The Times Nov ‘16 Front & Back U N S E T X Component 1 SECTION A has 2 QUESTIONS for 45 marks There will be more than 1 unseen resource which could be in any form – print or audio-visual.

Section B Industry & Audience Advertising & Marketing (Audiences only) Film cross-media (Industries only) Newspapers Radio Video Games TIDE (1950s) Print Ad [Audience only] WATER AID(2016) AudioVisual Straight Outta Compton(2015) [mainstream] (not audience or rep.) [industry only] I, Daniel Blake (2016) [independent] The Daily Mirror (Complete edition + 3 web pages) The Times Late Night Women’s Hour (Oct 28th 2016) Assassin’s Creed III: Liberation (2012) Media Industries Audience Theories Power & Media Industries (Curran & Seaton) Regulation (Livingstone & Lunt) Cultural Industries inc. Hesmondhalgh) Media Effects (inc. Bandura) Cultivation Theory (inc. Gerbner) Reception Theory (inc. Hall) Fandom (inc. Jenkins) ‘End of Audience’ (inc. Shirky)

Assessment: Section B