Power of Communication Module 2 | The Power of Communication “Seek first to understand, then to be understood.” Stephen R. Covey

“NEA core value on partnership” Effective communication is essential for building family-school-community partnerships and is the foundation for strengthening relationships and all other partnership efforts. “NEA core value on partnership”

Broadcasting the Basics Title 1/SIG requires communication with families / communities. First steps: Who – are the schools receiving the SIG? What –is the SIG? Where – will services be provided? When – is the time frame of the SIG? Why – was our school selected? (School achievement data, etc.) How – will we succeed/ How will families/ communities partner to help the school improve?

Social Marketing Uses commercial marketing technologies. Influence rather than force change. Results in voluntary behavior change. Targets specific audiences.

President Lyndon B. Johnson ESEA NCLB Principles - accountability for results - flexibility in spending federal funds - what works - parental options 1. No Child Left Behind Act (current reauthorization of ESEA) 3. Title I Largest federal aid program for public schools. Provides extra academic help for children behind in school Parent Involvement Required - own child - decision making - consumers Elementary Secondary Education Act of 1965 (ESEA) President Lyndon B. Johnson 6. State (SEA) approves local district (LEA) plan, monitors, provides technical assistance Title I $ $ based on numbers of poor children in school district 5. $ $ used for salaries, literacy, math, language arts programs & materials

The No Child Left Behind Act Title I – Parent Involvement 1. PI Definition 2. LEA Plan & School Plan includes PI Strategies 10. Putting it all together… What Are We Doing Differently? PI means “the participation of parents in regular, two-way, and meaningful communication involving student academic learning and other school activities.” PI Definition 3. Parents-Right-to-Know: Teacher Qualifications 9. Parent Involvement Sec. 1118; Policies; Compacts; funding Capacity Building 4. District & School Report Cards 8. Notify Parents of SES Opportunities – Parents select providers 5. Outreach to Parents of ELL Students 7. Notify Parents of School Choice Options 6. Notify Parents of School Imp./include on SIT