INGREDIENTS FOR MAKING BEST SELLERS MADE FROM SCRATCH INGREDIENTS FOR MAKING BEST SELLERS

MODERATOR Shona Burns, Chronicle Books Production & Content Management PANELISTS Tim Hewitt, Friesens George Dick, Four Color Print Group Kevin Spall, Thomson Shore

Books express more information than just their content. Who are you making this book for?

Books express more information than just their content. Who are you making this book for?

Who are you making this book for? Convey the idea. Who are you making this book for?

Who’s the audience?

Who’s the audience?

TOUCH and Feel.

Tim Hewitt, Friesens

LESS IS LESS Sometimes the most simple covers have the greatest impact, and the less you tinker, the less it costs you and your customer.

LESS IS MORE Sometimes spending a little more is appropriate for the end use, and can still be accomplished for a reasonable cost, giving the customer more value.

MORE IS MORE Sometimes the most powerful covers are designed for a smaller, less frugal audience. Spending more here will reap a much higher sell price and a higher value product.

George Dick – Four Colour Print Group PACKAGING YOUR BOOK George Dick – Four Colour Print Group

COVER ENHANCMENTS Spot UV varnish – Regular flat or Raised Thermal 5th Color Ink – PMS / Metallic Foil stamping – Metallic or Pigment Embossing / Debossing Grain embossed lamination – Buckram / Linen Special Cover Material – Color or Texture Sparkle (metallic sprinkles) Gritkote

BINDING OPTIONS Casebound – square back / round (loose) back Softbound – Perfect / Notch / PUR / Smythe sewn Flexibound – Turned edge / thin case Wire-O (double-wire < 1”) Spiral (plastic > 1”) Plastic Comb (GBC) Saddle stitch Metal Screw Posts or Heavy Duty Side Stitch

HARDCOVER MATERIALS Imitation cloth – Wibalin / Arlin / Leathack (Korea) USA non-woven - Rainbow / Kivar / Permalex Genuine cloth – JHT / Brillanta / Dong-A (Korea) USA woven – Sierra / Arrestox / Kennett / Excel Imitation leather – Skivertex / Kivar / Bonded Lthr. PolyUrethane (PU) – Pliable / Burnish / Sew PLC – Paper Laminated Case (Printed Litho Case) Metalized Paper – Can be printed offset or digital

FILM LAMINATIONS Gloss film lamination – OPP / PE / Nylon (lay-flat) Matt film lamination – OPP / PE / Nylon (lay-flat) Scuff resistant / Scuff proof Matt lamination Soft touch matt lamination Pearlescent metalized film – white / silver / color Imitation leather – Skivertex / Kivar / Bonded Lthr. PolyUrethane (PU) – Pliable / Bibles / Burnishing

SPECIAL EDITIONS Variety of text papers Ribbon Marker Gilding or Painting edges of book block Foil stamped / embossed endpaper Die-cutting / Round Corner of entire book Slipcases - thumbcuts Clamshell boxes – lift ribbons Tip-ins / Gatefolds in text

President: Thomson Shore Kevin E. Spall President: Thomson Shore Nuts and Bolts

Production Opportunities Form Follows Function Production Opportunities Nuts and Bolts: Determine what makes economic sense for your title Run a “mini-proforma” for your title (Where does your cost need to be to MAKE MONEY?) This will determine your method of manufacturing Considerations for digital and/or offset Digital and Offset can “live-in-harmony” Split runs: Do you have the audience for both h/c and s/c Minimum offset/digital quantity is a MAJOR consideration Advanced Reader Copies (ARC’s) to test market: Limited run to test market reception Short-run digital: Considered an initial printing in small quantity Offset run: Could be an initial printing or reprints if a title “blow's up”! Print-on-demand: Can be for a total life or end-of-life strategy Platform flexibility from offset to digital (same quality) Design for maximum flexibility CMS, paper, ppi, spot color conversions Determine the method of print and binding will follow Offset: Sewn, adhesive, side-sewn, oversewn, PUR What kind of spine “look” European round, Standard US round, flat-back, spine embellishment Trim size flexibility (offset or digital) Unique book on the shelf, children's book, short side bind

Additional Considerations Offset extra’s: Pantone Spot Colors Sewing Sewn softcover Gatefold Colored inserts Fly leaf in a soft cover Rounded corners Matte Etch Printed, colored end sheets Ribbons Embossing(Jackets and covers) Stamping (Jackets and covers) 3 pc cases, bonded leather, cloth More than one foil color, multiple foil hits Lamination textures (gritty, linen, sparkle finishes) Rough front Specialty bound (author editions, numbered and lettered editions, slip cases) Digital extra’s: Sewing “premium option” Colored inserts Ribbons Printed or cloth case (1-piece) Specialty bound (author editions, numbered and lettered editions, slip cases) Text weight (toner vs. inkjet) A long enough digital run can accommodate further embellishment

How to Make the $ work Print Crossover When, What, When, Where: ARC, POD, Short run digital, short run offset, POD, fulfillment