GRADUATE SCHOOL OF BUSINESS UNIVERSITI SAINS MALAYSIA 10 - DAY MBA PROGRAMME GRADUATE SCHOOL OF BUSINESS UNIVERSITI SAINS MALAYSIA

INTRODUCTION 10 days duration General MBA courses Professional Training & Consultancy

Overview or general introduction on the MBA education and learn the necessary skills

Those who are about to venture into business can get a head start on the competition Companies nowadays are willing to invest by sending some of their executives to be indulged in the fountains of knowledge for a few days

OBJECTIVES Assist managers in thinking strategically and making critical decisions. To discover the formulation of business strategy, issues in business and to better understand the competitive forces acting on organizations and to determine the tasks and skills needed in motivating and leading people.

Prospective MBAs can utilize this programme to determine if a two or three years investment is worth while To weigh the benefits versus the costs and determine if an MBA is right for them

Concise and comprehensive coverage of vital business topics, important concepts, and proven strategies taught as part of MBA programs which will provide a beneficial foundation in the key principles of business management.

PROSPECTIVE PARTICIPANTS CEOs and Managers Personnel who would like to have an overview of MBA topics. Personnel who are likely to take up managerial positions Non business professionals who need a wider understanding of leadership and management principles

PROGRAMME OUTLINE DAY TOPIC 1 Sustainability Development & CSR Ethics & Governance Sustainability Development 2 Strategy Crafting a Winning Corporate Strategy Strategic Corporate Social Responsibility: Issues and Concept 3 Marketing Handling Challenges in Marketing 4 Finance and Accounting Accounting and Finance for Manager 5 Operation Management Operation Management Supply Chain Management 6 Business Intelligence Harnessing Intelligence for Business Competitiveness and Sustainability 7 Economics/Problem Solving Decision Making 8 People & Management (ITD Training Consultant ) Organizational Excellence ,Performance & Change Management 9 • Leadership & Talent Management 10 • Coaching, Mentoring & Growing Talent

Marketing Marketing Strategy Development Buying Process Segmentation Product Life Cycle Perceptual Mapping Margins Marketing Mix Positioning Distribution Channels Advertising Promotions Pricing Marketing economics

Accounting & Finance Accounting Rules Accounting concepts Financial Statements Ratio Analysis Managerial Accounting Business Structures Efficient Market Hypothesis Investment Valuations Capital Budgeting Mergers and Acquisitions Capital Structure Discounted Cash Flows The Efficient Frontier Beta Risk Dividend Policy

Operation Problem Solving Framework Flow Diagrams Linear Programming Gantt Charts Critical Path Method Queuing Theory Inventories Economic Order Quantities Material Requirement Planning Quality Information Technology History of Operation Research

Economics Supply and Demand Microeconomics Opportunity Costs Marginal Utility Elasticity Market Structures Macroeconomics Keynesian and Monetarist Theory Gross National Product Accounting International Economics

Strategy The Seven S Model The Value Chain Integration and Expansion Strategy Industry Analysis Competitive Strategies Signaling Portfolio Strategies Globalization Synergy Incrementalism

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