GREEN BUILDINGS FOR A SMARTER WORLD www.edgebuildings.com

EDGE is an innovation of IFC, a member of EDGE MAKES IT FASTER, EASIER AND MORE AFFORDABLE THAN EVER BEFORE TO BUILD AND BRAND GREEN. ________ Thank you for your time today in allowing me to introduce EDGE. EDGE is a fast, easy, and affordable way to build green in more than 130 emerging markets. Today I’ll share with you how EDGE can help you to attract more loyal customers. You’ll see that by adopting EDGE, your company can become more competitive and demonstrate leadership in the green building space. EDGE is an innovation of IFC, a member of the World Bank Group. EDGE is an innovation of IFC, a member of the World Bank Group.

HOW DO I KNOW what OPTIONS TO CHOOSE TO DESIGN GREEN? ________ Before, it was difficult to know the best way to build green. There wasn’t an easy way to figure out which green ideas would work the best, and how much they would cost. There was a need to know the numbers, but no way to find them. The time was right for a solution that could measure how to turn an ordinary building into a high performing one – before it’s been built.

How can I INCREASE THE marketability OF MY building BY GOING GREEN? ________ So how can you increase the marketability of your building by going green? And how can you do it in such a way that you gain a competitive advantage?

The SOLUTION IS EDGE: A SOFTWARE, A STANDARD, AND A GREEN BUILDING CERTIFICATION SYSTEM. ________ 20% The solution is EDGE: a software, a standard, and a green building certification system for emerging markets. EDGE recognizes the need for a measurable solution for new buildings, with: Free software for choosing the most cost-effective ways to build green. A simple green building standard of 20%. And a certification system to reward green building projects.

THE edge STANDARD Focuses on resource efficiency, keeping CERTIFICATION achievable. ________ 20% 20% ENERGY 20% WATER 20% MATERIALS 20% Let’s start with the standard, which focuses purely on resource efficiency. The requirement is a minimum of 20% less energy, water, and embodied energy in materials. This keeps EDGE certification simple and achievable.

THE FREE SOFTWARE SHOWS HOW YOU CAN CUT BACK ON THE RESOURCE INTENSITY of your Building design. ________ The EDGE software is the first of its kind in the world. The complexity of the application is hidden beneath the user interface, making it easy for you to cut back on the resource intensity of your building design. EDGE is free and always will be. It takes just a few minutes to create your user profile at edgebuildings.com. www.edgebuildings.com

This is how it works: first you choose your building type. 0.00% This is how it works: first you choose your building type. Before you begin, your base case building, which is an ordinary building, is the same as your improved case, which will become your green building.

39.3% Meets EDGE Standard MEETS EDGE ENERGY STANDARD Start to think about the design options that work best for your location and your customers’ preferences. As you begin to make choices, you can see what works best for the lowest cost – and how this ties into lowering your customer’s utility bills. This makes EDGE not only a green building design tool, but a powerful investment planning tool. With a few clicks of the mouse, you’ve met the EDGE standard, and your improved case becomes a green building.

For a small investment, achieve edge certification and increase the marketability of your building. Once you reach the EDGE standard, you can take your building all the way through to certification. Certification is offered by GBCI and the consortium of thinkstep-SGS in most countries, and by local service providers in key markets. Typically a building project costs 1/10th what it used to cost to certify. For homes or apartments, the per unit cost is usually only a couple hundred dollars US.

Each certified PROJECT RECEIVES A PROJECT STUDY. It only takes a few days to achieve certification. By making it nearly automatic, your new building can be promoted as EDGE certified before it’s finished being built. This makes it easier to market the benefits of green buildings for those who own, rent, or work in them. Your project will receive a project study and social media coverage on the EDGE global platform. You will also receive the EDGE logo and brand guidelines so you can better market your project to customers. Certification helps to make a branding statement of corporate excellence and environmental sustainability.

5 EASY STEPS TO Certification _______ 1. INQUIRE Express interest in certifying your project. The cost of certification will be verified. 2. CREATE Create a user profile in EDGE and self assess your resource efficient design. 3. SELECT Contract with an EDGE auditor for compliance with EDGE requirements. 4. APPLY Rely on your auditor to submit your application to the certification provider. 5. CERTIFY Receive an EDGE certificate from the certifier. Here’s how easy it is to get your project certified. First, you achieve the 5 steps to preliminary certification. Then, once the building is constructed, a site audit is required, when you achieve final EDGE certification.

EDGE IS DIFFERENT FROM OTHER CERTIFICATION SYSTEMS. ________ Financial calculatOR No other certification system has free software to calculate the cost of going green. quantITative approach EDGE uses projected performance for a uniquely measurable approach. One-stop shop Efficiency simulations are executed in EDGE and the entire certification process can be conducted within the software. PROJECT IntegratION Certification compliance can be achieved with invoices, photos and a few architectural drawings. LOCATION-SPECIFIC EDGE has climate and lifestyle data for the most accurate results. green buildings for all Fast and affordable, EDGE makes certification easy for everyone. Choosing a certification system that’s right for your project depends on a lot of factors. EDGE isn’t meant to be competitive, it’s meant to help scale up green building. EDGE is one of many certification systems, each having its own advantages. If you value a numbers-based approach with speed, simplicity, and affordability, then EDGE could be right for you. Here are some of the ways that EDGE is different.

BUILD A GREEN PORTFOLIO AND BECOME A PART OF A GROWING COMMUNITY OF GLOBAL LEADERS. Vinte, Mexico City Express, Mexico Costa Rica, Colombia Canopus, Brazil VBHC, India FPT, Vietnam Ciputra, Indonesia CareMed, Lebanon SAMHI, India Bruck, China IHS, South Africa Imperial, Philippines Johnson Controls, China When you start to build a green portfolio with EDGE, your business will be seen as part of a growing international community that values and cares about its customers.

Join ALL THOSE WHO ARE embracing edge in emerging markets. Confederation of Real Estate Developers Associations of India You can join an even wider network of market players that extends to banks, major architectural firms, governments, and climate change initiatives that are supporting EDGE. The idea is to bring together all those who design, develop, finance, and live and work in green buildings, to show that everyone wins financially by building green.

CREATE A STRONGER VALUE PROPOSITION FOR YOUR CUSTOMERS THROUGH EDGE We understand that customer satisfaction drives your business, and want you to realize a greater share of the market and more loyal customers because of the value that EDGE can bring.

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