10 best car deals of AUGUST

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Presentation transcript:

10 best car deals of AUGUST

What are KBB.com’s “10 Best Car Deals of the Month”? At the start of each month, KBB.com Experts hand-pick the most favorable offers for in-market shoppers Selection is based on available incentives data and vehicles that earn complimentary KBB.com Expert opinions In some cases, vehicles may make the list for consecutive months Link to current month’s list - http://www.kbb.com/car-reviews-and-news/top-10/best-car-deals/2000008547/

Making the “Best Deals” list matters #1 Google result for the queries “car deals” and “best car deals” List receives more than 330,000 pageviews per month1 Making the list can positively influence model traffic on KBB.com “10 Best Deals of May” published Source: Omniture, Jan 2015 – May 2016 Source: KBB.com Traffic

*Make* *Model* Share of Traffic *Optional commentary*

Creative Option: “10 BEST LIST” TOUT Leverage your vehicle’s new accolade to drive traffic to your site KBB.com-built MREC and/or Leaderboard announcing your vehicle’s list appearance Click-through to appropriate offer page on your site Simplified template inspired by KBB.com look requires minimal client assets 3rd-party served creative by advertiser or agency can also run instead Design is subject to change by KBB.com

Ads Touting Accolade Perform at 3.14x Benchmark Targeting with a credible and relevant message multiplies engagement Tout Ad: Named a KBB.com “10 Best Xs” of 2015 Run of Category (Contextual) – Targeted to most relevant shoppers Tout ad: One of KBB.com’s “10 Best Xs” of 2015 Tout ad: One of KBB.com’s “10 Best Xs” of 2015 Tout messaging Source: DFP-P Data – Jan 1,’14 – Jan, 31,’14 *Benchmarked Against: OEM Advertisers (2013) ‘Run of Site’

Thank you