Follow Along! Download Periscope

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Presentation transcript:

Video and Social Media: An Intersection of Awesome APTA Marketing & Communications Conference 2016 Cyndi Raskin-Schmitt Director of Communications/Marketing

Follow Along! www.facebook.com/RidePSTA Download Periscope www.twitter.com/RidePSTA

Some General Statistics Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%. Midway through 2015, mobile video plays exceeded 44% -- up 74% from 2014 and up 844% since 2012. Source: http://blog.hubspot.com/marketing/visual-content-marketing-strategy

Periscope + Twitter Periscope is a live streaming video mobile app purchased by Twitter in February of 2015

Periscope + Twitter In July 2015, Periscope users were watching 40 years' worth of videos every day. Source: http://blog.hubspot.com/marketing/visual-content-marketing-strategy

Periscope + Twitter Tweet to let your followers know you have a live stream broadcast coming up Periscope auto-tweets with a link once you’re live At the end of your broadcast, save the video to your photo roll, upload it to YouTube, and share it to other platforms

Periscope + Twitter Let’s visit the PSTA Marketeers who are back in Florida and ready to say hello live via Periscope **Video link to the recording of the live broadcast: https://www.youtube.com/watch?v=NFs-kj1fbk4

Produced Video + YouTube + Facebook

Splice Splice is a video editor for iPhone with free filters, songs, sound effects, text overlays, transitions, and editing tools.

Splice

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