CLIENT X Q4 2011
CRAVEONLINE: VIDEO CREATE DISTRIBUTE ACTIVATE ENGAGE WHAT WE DO: H1 Line Spacing 0.8
1:25 1:9 1:3 1:2 AD:CONTENT RATIO AD:CONTENT RATIO/AD FREE ENVIRONMENT SOURCE: COMSCORE Q4 2011
CRAVE PRODUCTIONS HD STUDIOS SEASONED PRODUCTION TEAM CREATE/CRAVE PRODUCTIONS CRAVE PRODUCTIONS ENGAGING AND ORIGINAL CONTENT FEATURES: HD STUDIOS SEASONED PRODUCTION TEAM ACCESS TO TOP TALENT IN-HOUSE PRODUCTION
DIGIDAY VIDEO AWARDS 2011 BEST CREATIVE BEST IN BANNER VIDEO CREATE/AWARD-WINNING CREATIVE DIGIDAY VIDEO AWARDS 2011 ACHIEVEMENTS: BEST CREATIVE BEST IN BANNER VIDEO BEST VIDEO SPONSORSHIP CROSS VIDEO OFFLINE TO ONLINE CAMPAIGN
ORIGINAL SERIES SPORTS ENTERTAINMENT LIFESTYLE CREATE/ORIGINAL SERIES A DIVERSE LINEUP INCLUDING: SPORTS ENTERTAINMENT LIFESTYLE
250,000+ 4.5 MINS 80% 2.0% WEEKLY CRAVINGS CREATE/ORIGINAL SERIES ENTERTAINMENT/COMENTARY SERIES 250,000+ MONTHLY VIDEO VIEWS 4.5 MINS AVERAGE TIME ON SITE 80% COMPLETION RATE 2.0% CLICK-THRU RATE
WEEKLY CRAVINGS CREATE/ORIGINAL SERIES SPONSORSHIP OPPORTUNITIES: ENTERTAINMENT/COMENTARY SERIES SPONSORSHIP OPPORTUNITIES: SECTION TAKEOVER BANNERS/CO-BRANDS PRE-ROLL TITLE CARD INTEGRATION SHOUT OUTS SECTION TAKEOVER BANNERS/CO-BRANDS PRE-ROLL TITLE CARD INTEGRATION SHOUT OUTS SECTION TAKEOVER BANNERS/CO-BRANDS PRE-ROLL TITLE CARD INTEGRATION SHOUT OUTS SECTION TAKEOVER BANNERS/CO- PRE-ROLL TITLE CARD INTEGRATION SHOUT OUTS SECTION TAKEOVER BANNERS/CO-BRANDS PRE-ROLL TITLE CARD INTEGRATION SHOUT OUTS SECTION TAKEOVER BANNERS/CO-BRANDS PRE-ROLL TITLE CARD INTEGRATION SHOUT OUTS SECTION TAKEOVER BANNERS/CO-BRANDS PRE-ROLL TITLE CARD INTEGRATION SHOUT OUTS
BRANDED VIDEO ORIGINAL, ENGAGING, & ENTERTAINING BRANDED CONTENT CREATE/BRANDED VIDEO BRANDED VIDEO A DIVERSE LINEUP INCLUDING: ORIGINAL, ENGAGING, & ENTERTAINING BRANDED CONTENT
SUMMER NIGHTS CLIENT: MALIBU BLACK RUM CAMPAIGN TYPE: VIDEO SERIES HUB CREATE/BRANDED VIDEO SUMMER NIGHTS REALITY SHOW SERIES CLIENT: MALIBU BLACK RUM CAMPAIGN TYPE: VIDEO SERIES HUB FEATURES: VIDEO SERIES USER POLL TALK BIG WIDGET ASK A QUESTION VIDEO SERIES USER POLL TALK BIG WIDGET ASK A QUESTION VIDEO SERIES USER POLL TALK BIG WIDGET ASK A QUESTION VIDEO SERIES USER POLL TALK BIG WIDGET ASK A QUESTION VIDEO SERIES USER POLL TALK BIG WIDGET ASK A QUESTION VIDEO SERIES USER POLL TALK BIG WIDGET ASK A QUESTION
1MIL+ 250K+ 20K+ PERFORMANCE HUB VIEWS SYNDICATED VIEWS FACEBOOK CREATE/BRANDED VIDEO PERFORMANCE MALIBU SUMMER NIGHTS 1MIL+ HUB VIEWS 250K+ SYNDICATED VIEWS 20K+ FACEBOOK SHARES
78K+ 3.5MIN PERFORMANCE USER INTERACTIONS AVG. TIME ON SITE CREATE/BRANDED VIDEO PERFORMANCE MALIBU SUMMER NIGHTS 78K+ USER INTERACTIONS 3.5MIN AVG. TIME ON SITE
EVENT COVERAGE LIVE, INTERACTIVE, & ENGAGING COVERAGE CREATE/LIVE EVENTS EVENT COVERAGE LIVE EVENTS / OFFLINE CAMPAIGNS LIVE, INTERACTIVE, & ENGAGING COVERAGE
NON-STOP NOS CLIENT: NOS CAMPAIGN TYPE: LIVE VIDEO HUB CREATE/LIVE EVENTS NON-STOP NOS LIVE RECORD-BREAKING ATTEMPT CLIENT: NOS CAMPAIGN TYPE: LIVE VIDEO HUB FEATURES: LIVE STREAMING VIDEO CUSTOM VIDEOS CUSTOM EVENT COVERAGE TENT MOBILE BILLBOARDS TWITTER STREAM BRANDED SWAG LIVE STREAMING VIDEO CUSTOM VIDEOS CUSTOM EVENT COVERAGE TENT MOBILE BILLBOARDS TWITTER STREAM BRANDED SWAG LIVE STREAMING VIDEO CUSTOM VIDEOS CUSTOM EVENT COVERAGE TENT MOBILE BILLBOARDS TWITTER STREAM BRANDED SWAG LIVE STREAMING VIDEO CUSTOM VIDEOS CUSTOM EVENT COVERAGE TENT MOBILE BILLBOARDS TWITTER STREAM BRANDED SWAG LIVE STREAMING VIDEO CUSTOM VIDEOS CUSTOM EVENT COVERAGE TENT MOBILE BILLBOARDS TWITTER STREAM BRANDED SWAG LIVE STREAMING VIDEO CUSTOM VIDEOS CUSTOM EVENT COVERAGE TENT MOBILE BILLBOARDS TWITTER STREAM BRANDED SWAG LIVE STREAMING VIDEO CUSTOM VIDEOS CUSTOM EVENT COVERAGE TENT MOBILE BILLBOARDS TWITTER STREAM BRANDED SWAG
1.5M+ 200K+ 10K+ NON-STOP NOS VIDEO VIEWS UNIQUE HUB VISITS SOCIAL CREATE/LIVE EVENTS NON-STOP NOS LIVE RECORD-BREAKING ATTEMPT 1.5M+ 200K+ 10K+ VIDEO VIEWS UNIQUE HUB VISITS SOCIAL SHARES
5K+ 7:27 NON-STOP NOS LIVE TENT VISITS AVG MINS ON HUB CREATE/LIVE EVENTS NON-STOP NOS LIVE RECORD-BREAKING ATTEMPT 5K+ 7:27 LIVE TENT VISITS AVG MINS ON HUB
DISTRIBUTION SOLUTIONS DISTRIBUTE/SOLUTIONS TARGET PRE-ROLL BRANDED CANVAS VIDEO OVERLAY ANCHOR UNIT CRAVE THIS! UNIT BRANDED CANVAS VIDEO OVERLAY ANCHOR UNIT CRAVE THIS!
BRANDED CANVAS DISTRIBUTE/BRANDED CANVAS SINGLE OR MULTI VIDEO BRANDED ENVIRONMENT “SNACK” VIDEO CLIP SOCIAL FEATURES
VIDEO OVERLAY DISTRIBUTE/VIDEO OVERLAY APPEARS ON ARRIVAL SINGLE OR MULTI VIDEO BRANDED ENVIRONMENT SOCIAL FEATURES
ANCHOR UNIT DISTRIBUTE/ANCHOR UNIT INTERACTIVE INTRO SINGLE OR MULTI VIDEO BRANDED ENVIRONMENT SOCIAL FEATURES
CRAVE THIS! SYNDICATION WIDGET MULTIPLE VIDEOS IMAGE GALLERY ARTICLES DISTRIBUTE/CRAVE THIS! WIDGET CRAVE THIS! SYNDICATION WIDGET MAIN FEATURES: MULTIPLE VIDEOS IMAGE GALLERY ARTICLES POLL SOCIAL INTEGRATION GOOGLE ANALYTICS
DISTRIBUTE/CRAVE THIS! WIDGET MULTIPLE SITES SYNDICATED CONTENT ARTICLES RSS FEED POLL
ACTIVATE/RELEVANT VIDEOS, RELEVANT EVIRONMENTS MULTIPLE SITES SYNDICATED BRANDED CANVAS ANCHOR UNIT CRAVE THIS!
1:25 60M+ 4M+ AD TO CONTENT RATIO VIDEO STREAMS UNIQUE VIDEO VIEWERS ENGAGE/THE CRAVE NETWORK 1:25 AD TO CONTENT RATIO 60M+ VIDEO STREAMS 4M+ UNIQUE VIDEO VIEWERS SOURCE: COMSCORE Q4 2011
70% MALE 60% 18-34 $60K+ HOUSEHOLD INCOME AGES ENGAGE/THE CRAVE VIEWER SOURCE: COMSCORE Q4 2011
10+VIDEOS 15+ MINUTES 654x PER VIEWER PER VIEWER MORE LIKELY TO SHARE ENGAGE/THE CRAVE VIEWER 10+VIDEOS PER VIEWER 15+ MINUTES PER VIEWER 654x MORE LIKELY TO SHARE VIDEOS OVER SOCIAL MEDIA SOURCE: COMSCORE Q4 2011