Sustainable Operations Management EAD 0765 Class 1 – Introduction Profa.Adriana Marotti Mar/2017

Agenda Introductions, Objectives, Schedule Course Method What is Sustainability? Video – TED Ray Anderson – Business Logic of Sustainability Case Discussion

Introduction Our classes and all materials are in English (why?) The course will use a combination of lectures, in-class discussions, readings, case analysis, in-class exercises and video examples to enhance your learning experience. The learning process is driven by both of us: I will provide guidance, support and materials. You will bring energy, learning will and hard work!

Objectives The course objectives are for you to: Develop a sustainability-focused mindset through systems thinking. Explore ways to embed sustainability in processes and products, including: Circular Economy approach, Cradle-to-cradle (C2C) design, Reverse Logistics, life cycle assessment (LCA), closed-loop supply chain (CLSC) analysis, Cleaner production and sustainability standards and reporting Identify the risks and opportunities associated with sustainable operations and supply chain innovations. Enhance both oral and written communication skills.

Course Schedule Schedule - EAD 0765- 2o sem 2017 Prof.Adriana Marotti   Class Topic Deliverables/Activities 7/8 1 Course presentattion / Sustainablity - What is it? / Ray Anderson and Interface case Case Research - Interface 14/8 2 Circular Economy - https://www.ellenmacarthurfoundation.org/case-studies/creating-a-reverse-logistics-ecosystem Case Sinctronics 21/8 3 Sustainable Operations - Concepts / Vídeo Donald Huisingh Reading Test 1 - Leitura Texto Kleindorfer (2005) 28/8 4 Presentation -Retalhar Case 11/9 5 Reverse Logistics - Case Discussion Reading Test: Reverse Logistics 18/9 6 Green/Sustainable Supply Chain Management Case Study : Levi Strauss 25/9 7 Partial Test 2/10 Shared Value Reading Test: Porter and Kramer 9/10 8 Presentation - Whirlpool Shared Value 16/10 9 Sustainable Product Development / Life Cycle Assesment Case: Green Plastic Braskem 23/10 10 " Lean and Green" Reading Test - Leitura Dues , Tan e Lin (2012) 30/10 11 Environmental Management Systems / Certification ISO14000 and others / Sustainability Reports Case Study : B Corps 6/11 12 Sustainability and Innovation Case Study: Dow Chemical 13/11 14 Workshop 2 - Case Research 27/11 15 Class Presentation and Discussion - Cases 04/dez Final Test

What is Sustainability ?

What is Sustainability ? Sustainable Development- 1987 Triple Bottom Line – People, planet, profits Different Concepts and Ideas… Green Economy Development x Growing x Sustainabilty Developed, Rich Countries x Emergent Social Dimension Capitalism in crisis? Circular Economy

Is Green Profitable? Porter e Linde (1995) – “Double dividends” Concept “Porter Hypothesis”:Well defined Environmental Regulations could be source of competitive advantage Sustainable Operations can bring Competitive Advantage: Waste Reduction(pollution, by-products..) Energy Eficency Raw Material / Water Consumption Reduction

Environmental Management Evolutionary Stages 1. Reactive 2.Preventive 3. Proactive

Environmental Management Evolutionary Stages Recative: Focus: avoid governmental problems Compliance to environmental regulation Preventive Operational strategy focued on efficency and waste reduction Environmental Mgmt considered all over the company Proactive Sustainability as part of Business Strategy Product/Services developed aiming Environmental Performance Innovation Process Innovation Product Innovation

Operations Management Evolution TQM JIT 1980 BPR 1990 Supply Chain / P&D 2000 Sustainability Innovation 2010 Operations Management Evolution

Operations Management Evolution Source: Kleindorfer, Singhal e Wassenhove (2005)

Vídeo Video Ray Anderson http://www.ted.com/talks/ray_anderson_on_the_business_logic_of_sustainability.html

Discussion What was the main objective of Ray Anderson, when he decided to develop “Mission Zero”program? Describe the main results that Interface obtained Describe how was possible to Interface to obtain such results Do you think this model could be applied by an any company?

Case Research Case Proposition– 28/08 - Aim: To develop a “Case Study” about an innovative sustainable business, focused on “Closed Loop Supply Chains” - 1st Task: Find a case. (Preferably, one with possible access to interviews, data)