Instructor: Dr. Margaret Annie Viets Speedy Coffee Business Plan Ayesha Almugahwi Fatima Alibrahim Hadeel Alessa Razan Alsanea Roba Algothmi Instructor: Dr. Margaret Annie Viets Entrepreneurship

Outline Overview and Introduction Business Description Industry Analysis Market analysis Marketing Strategies Speedy Coffee Management The plan for operations The plan of Product/ Service design The Projected Financials

Overview and Introduction We found an opportunity in coffee. drive –thru coffee shop has a huge benefit for people and on the other hand predicting making money from selling coffee is reasonable.

Business Description "Speedy Coffee" is a drive-thru coffee shop that located in Khobar. “Pick-it-Up” service. Initially, we will open “Speedy Coffee” in only 1 location.

Business Description Vision Mission To be in your way, save your time, and provide each cup with a little pleasant Mission Our passion to provide an outstanding quality and service for our customers leads us to choose the best products for their enjoyment. We offer an excellent selection of coffee and tea with their various types, hot and cold beverages, fresh baked pastries, dessert, in addition to seasonal drinks all with suitable prices. Our Baristas are trained for up to two months before taking the responsibility of creating exceptional experience for you. We believe that giving the customers the opportunity to be involved and influential is going to support our development in future.

Business Description Product/Service position: What will make Speedy Coffee stand out from other coffee drive-thru businesses are: Providing products with convenient way at both methods the drive-thru window and “Pick-it-Up” application. “Pick-it-Up” application will differentiate Speedy Coffee and give the customers different experience. Valuing customers involvement and letting them participate in business development An effective use of social media with its different types to be close to customers. providing a significant benefit to the community by the participation on charity activities.

Business Description Milestone:

Industry Analysis Industry Size and Growth Rate : Industry Structure Coffee industry is crowded industry. The drive-thru industry is a new growing industry in the region. "The coffee market In Saudi Arabia increased at a compound annual growth rate of 3.4% between 2004-2009" (Research and Marketing, P.8). Industry Structure fragmented structured that is receptive to new entrants. an innovative industry that accepts new ideas.

Industry Analysis Key Success factors Industry Trends a drive-thru coffee shop. Attractive dynamic location. Pick-it-up service. Customer involvement. Involving in community awareness and Social events. Industry Trends Social Networking and Technological trends. Quick world and busy people. Social events, occasions and raisin awareness.

Market analysis Market Segmentation: Target Market: Demographically: from the age of 12 and above from both genders who have middle to high income. Geographically: located in a dynamic location, , this location is attracting many of the community's segments such as shoppers, workers, students and anyone who is passing by this road and has no time to waste for getting a cup of coffee. Target Market: - Coffee lovers and addicts. - Students, Employees, shoppers and anyone who passes by this road. - People who are looking for breakfast, snack and drinks with good quality and quick service.

Competitors Analysis: Market analysis Competitors Analysis: Factors Speedy Café Coffee Road Starbucks Located inside the city *   Located in a dynamic road Some branches Drive-Thru Service some branches Prior arriving ordering service Involving in Social awareness and events Interacting with customers through social networking channels Providing discounts and promotions Employing college students Low prices level

Marketing Strategies Overall Marketing Strategy: Prior opening advertisement Part-Time jobs for collage students Participating in social events, occasions and raising awareness. Interacting with customers via social networking channels. Considering customers suggestions in our development.

Marketing Strategies Services: Products: - Pick-it-up service. - Speedy Service. Products: - Hot Drinks, Cold Drinks, Iced Drinks, Croissant, Sandwiches, Cupcake and cookies. - Customer involvement on choosing a product. Prices: - Suitable prices for our market segment, and suitable to be paid daily. - Vary from 3-20 SAR.

Marketing Strategies Speedy Coffee Menu

Speedy Coffee Application Interface Marketing Strategies Speedy Coffee Application Interface

Marketing Strategies Promotions: - Membership via Speedy Coffee App. - Identifying the customer’s favorite order, so we can offer one free after three months of membership. - Knowing their BD, so we can offer discounts to our loyal customers. - Using social media -Advertising and throwing competitions among customers so the winner get a free drink, discount or points. - “Customer’s Choice” activity.

Speedy Coffee Management Chief Executive Officer Mr. Abdul-Aziz Ahmed Finance and Marketing Ms. Sara Ibrahim Human Resource Mr. Mohammed Nassir Business administrator Ms. Hadeel Aleisa Technology Director Ms. Ayeshah Almugahwi Research and development Director Ms. Fatima Alibrahim Network Communication Ms. Razan Alsanea Operations Research Ms. Roba Algathmi Speedy Coffee Management

The plan for operations 1- Back stage: Staff selection Relationship with suppliers Relationship with city government Employee orientation and training 2- Front stage: Operating hours Staff assistance Coffee machines Coffee shop Design “Speedy Coffee”, location we intend to have our braches in Al-Khobar, on the way to universities and companies.

The plan of Product/ Service design Prototype Location Design

The plan of Product/ Service design Prototype Cups

The plan of Product/ Service design Challenges and risk Maintaining the high quality Big national coffee shops such as Starbucks and Second Cup Finding good location

The Projected Financials

Pro Forma Income Statement

Pro Forma Balance Sheet

Pro forma Cash Flow

Ratio Analysis

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