Department of Marketing, Innovation and Regional Development Marketing and innovation make money, all the rest is spending. P. Drucker
The initiative, young and creative department Head of Department - Irina Budnikevych, Doctor of Science, Professor Ph.D., Associate Professors: Cherdantseva Irina (Methodological Work) Kyfyak Olexander (research work) Krupenna Inga (international business), Wenger Eugene (technical support) Burdiak Oleg (organizational work) PhD, assistant: Vardevanyan Vartan (DG-marketing) Babuh Ilona (practical training) Hohulyak Olesya (PR) Alexander Grushko Assistants, graduate students: Gavrish Irina (chief curator) Klypach Andrew (work with applicants) Tatarchuk Tatiana (international grants)
Scientific direction of Department 2017 : Transformation of regional markets on the basis of the marketing approach EXPECTED RESULTS Methods and testing Methods of assessing of the attractiveness of areas The panel of regional consumer of food market Methods of assessing of creative potential of the city Methods of study of regional markets services Manuals and textbooks Marketing of Areas (2018) Marketing within Specific markets (2017) Events Forum of Cities (2019) Conference "Marketing and branding areas" (2018) Business Clubs "Junior", "Equip Your Business" (2017)
The scientific theme of the department (2011-2016): The use of marketing tools for sustainable territorial development Municipal marketing: theory, methodology, practice Product Regional markets of juridical services Product Marketing in branches and sectors of activity Product
VICTORIES AND ACHIEVEMENTS Art Competition X National Festival of social advertising / nomination "Social video" Art Competition X National Festival of social advertising / nomination "Social outdoor advertising" The Golden Compass - the project "Classics through the eyes of young people" 11 Ukrainian Student Advertising Festival - Work "To your feet are not shouting" / Video competition of social advertising "Chernivtsi - a city of bicycles" 2014 2015 2016 2017 Video contest works "Together against sexism" - Entry "Woman Art" III Bukovina Student Science Festival - The "Autumn without smoke" 7 Open Bukovina Student Advertising Festival - a series of works of winners 12 Ukrainian Student Advertising Festival - Advertising landfill. Social video advertising contest "Integrity begins with you" Video Clip "Kitsman-bro” Art Competition IX National Festival of social advertising / Nomination «PR-project" - Shortlyst
Experienced events Science Grants Business Authority The "Chernivtsi - oasis of wonders“, competition for the best brand "Our pushpin“, projects "consumer Survival School", "Family Business Bukovina" - Cathedral corporate newspaper - Business Club for pupils and students - Corporate Christmas cathedral - Action "Day of the pedestrian" - Annual Trip to Europe Conference "Marketing and branding of areas," "Cross-border cooperation: key ideas and perspectives" Leisure Science Participation in grants “Common historical and cultural heritage" "Development of event tourism in Bukovina" Grants Advices for retailers of the region A series of market research commissioned by the City Hall Business Trainings for local entrepreneurs Authority Round tables: "Marketing Chernivtsi", "Brand development of Chernivtsi" Forum "Trade Marketing" Event sitewww.calendar.cv.ua Training for state officials
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