Getting Great Publicity on a Shoe String budget Presented by Patrice Barber & Ann Albergotti 303-216-0472 www.TaylorMadeEmarketing.com Copyright 2010-20112Taylor Made Small Biz Inc. and Taylor Made Emarketing

Getting the Media to Publish Your Press Releases What you will learn: Getting the Media to Publish Your Press Releases Monetizing Your Promotional e-Campaigns Three Keys to Your Successful PR System Copyright 2010-2012 Taylor Made Small Biz Inc. and Taylor Made Emarketing

Patrice Barber Founder Taylor Made Emarketing (2012) President Taylor Made Small Biz ( 2003) Taylor Made Solutions (1993) Speaker and Consultant for Online Business Development Get More Customers Online Internet and Mobile Marketing 101 Critical Business Processes Put Your Year In Gear- annual internet & mobile marketing event Online & Mobile Marketing , Operations, IT Systems Development Over 20 years in business - bought & sold multiple start ups Clients: 550+ small business owners & 35 Fortune 500 leadership teams – across 3 continents Charter Member -International Mobile Marketing Business Network TiE Rockies - Program & Events Chair for Entrepreneur programs Angel Capital Summit – Pitch coach Copyright 2010-2012 Taylor Made Small Biz Inc. and Taylor Made Emarketing

About Ann Albergotti Placed clients onto Channel 9 news Placed clients in local media connections in Colorado as well as such national media as CBS . Sought after speaker and trainer for marketing and public relations Frequent venues include Parker Chamber University, Sales Professionals of Parker, Professional Referral Network Colorado Leads Group, Interviews on VM Direct Internet Radio and Get Your Life Back show on Castle Rock Radio. Specializes in the development of promotional campaigns, public relation planning, event planning, branding.

Media Landscape Today

Evolution Of The Press Release From mail & email distribution to online submission The reach of the press release doesn’t stop at the hands of the media 7

Social Media changed the Public Relations industry forever The PR Landscape Today Social Media changed the Public Relations industry forever Bloggers voice their opinion Video review on YouTube Public swap opinions real time on Twitter, Facebook Big Budget’s No Longer Needed 8

Using PR as part of your marketing campaign The press release is no longer a “situational” marketing tool Importance of keywords 9

Social media leading to PR – Examples

PR online submission doubles attendance Goal: To Get Media Coverage For Monthly Events Challenge: Fairly new Chiropractor business that needed to grow awareness of company events Result: Press releases got picked up by multiple newspaper outlets and published. Increased event attendance by 40 % Bonus: Invitation to be a monthly columnist

PR Pitch Triples Exposure Goal: double incoming inquiry calls to this real estate company Challenge: new company to the market, new product Results : local TV coverage, online article by TV channel, links to their websites from TV website article , National TV coverage ROI: increased incoming inquiries by 3x and converted 82% to new clients within 7 days

Getting Found Published and Interviewed

AS SEEN ON…

PR Check List Decide the desired outcomes ( branding, event invitation , article pitch, interview, inbound leads) Research and list Journalists & their style Research and list media outlet readers/viewers/listeners Define the message and actions for listeners to take if any Create your media kit Create your articles Outline your multiple inbound leads

What It Takes Getting found Getting published Getting interviewed Good story, newsworthy, timely, well written Submission to multiple online sites Submission to multiple offline publications Getting published Connections to the editor Correct submission format Press release follow up Getting interviewed Connections to the media Article pitch follow up Knowing and meeting deadlines

What’s in it and how to build your own Your Media Kit What’s in it and how to build your own

Your Media Kit About you About your company Fast Facts sheet

About you Your emotional story The results Why choose you Also known as Their pain , your solution, why now

Media Kit Biography Includes: Name & Title Year Joined/Started Company Experiences Associations Education/ Certifications Hobbies/Charitable Work Public Relations Power

About your company The facts The results Why choose you Also known as Their pain , your companies solution, why now

Media Kit Company Fact Sheet Includes: Company Name Inception Date City Located Owners/Executive Officers Company History Product/Service Offers Contact Information Mission/Vision Public Relations Power

Press Releases Must Include: FOR IMMEDIATE RELEASE: CONTACT: Contact Person Company Name Voice Phone Number FAX Number Email Address Website URL Praying Hands Ranches To Host Its Annual Fundraiser Praying Hands Ranches, a non-profit organization founded in 1987, will host their 18th Annual Sweetheart Spaghetti Dinner to benefit the needs of handicapped children and adults at its therapeutic ranch center in Parker, Colorado. In February 2005, the 17th Annual Spaghetti Dinner netted $13,000 with 300 in attendance.  This year's goal is to match last year's attendance and dollars raised, however, more importantly, to raise awareness for the success that Hippotherapy, Equine, and Horticultural programs have with handicapped children and adults. The fundraiser is a family event and takes place Saturday, February 11, 2006 at the Praying Hands Ranches beginning at 6:00pm. The dinner includes a silent auction and live music by the rock and roll band The Johnson Project. Tickets for this event cost $12.00 for adults ($15.00 at the door) and $5.00 for children. Tickets can be purchased by calling (303) 841-4043. Praying Hands Ranches, Inc. (PHR) was founded in 1987 and based in Parker, Colorado. PHR is a non-profit 501(c)(3) organization committed to meeting the needs of handicapped children and adults, as well as troubled youth, in a ranch environment therapeutic center through Hippotherapy.  More information can be found at www.prayinghandsranches.com. About Praying Hands Ranches: - END - Must Include: Contact Information Release Date Headline Body Response Information Public Relations Power

Online Media Hot Spots PR Newswire (Fee Based) PR Log 1888PressRelease 24

Delivering the Ultimate Interview

Interviewing Getting your first interview Ready for O? How to prepare

Interview Prep Check List Research and list Journalist, their style Research and list media outlet readers/viewers/listeners Get the questions before hand Be clear about the message you want to convey and craft your answers. How will your story be used? Are you a feature story or used to illustrate a point Do you need to provide samples When will your segment run?

Before & During The Interview Workout the morning before your interview Spray your hair Use extra make up color (for women) Wear solid colors – no prints Review your key points Present your speaker intro Check your posture Sit on your coat tails Be informative- not salesy SMILE! 

Promotional Campaigns CONNECT - CONVERT - RETAIN Monetizing Your Promotional Campaigns CONNECT - CONVERT - RETAIN

The Formula for Success CONNECT with Traffic + CONVERT to Prospects+ RETAIN with Follow up = Copyright 2010-2011 Taylor Made Small Biz Inc.

CONNECT-CONVERT-RETAIN THE LIST – Outlook , Excel, Gmail, MOSAIC THE CONTENT - Blog,PR, Social posts, Email Excel- Direct Mail and PR Emails -Constant Contact Social Media TV/Radio Fliers Contests Desktop Website Mobile site & text messages Copyright 2010-2011 Taylor Made Small Biz Inc.

Use Press Releases to drive traffic to a landing page excite visitors with an offering convince visitors to move to the next level of service with a call to action build a marketing list

RETAI N – Service/ products/ upsells Monetizing Your Online and Offline P R CONNECT Press Article Exposure & Releases Pitches Visibility CONNECT Social Media Posts Video PR or Blog Articles CONVERT on a Landing Page Use Email Capture and Call to Action (Free video, Free guide, Free info) RETAI N – Service/ products/ upsells $$$

Spin Your Release to help SEO – drive traffic Vary your release between submission sites.

Key aspects to YOUR Successful PR System

Your Successful PR system Clean content and follow up Media Kit - on the website Media List – who will you send it to Influencer List – who else has connections to get articles accepted Company Marketing Materials - brochure, flier, one sheets, case studies Communications Plan – matched with company growth goals Ongoing Monthly goals and Content Plan - you always have a hidden story Website Landing page(s) – drive PR to your site Public Relations Power

Online Business Platform CONNECT-CONVERT-RETAIN Mobile Marketing Mobi website QR cdoes SMS/Text message Online Media Marketing Social Media Press releases Email Marketing Blogs SEO-Search Engine Optimization (on page) SEM-Search Engine Marketing Analytics Internet Marketing Landing pages Auto responders E-commerce Client Relations Management & Sales Team Management Copyright 2010-2011 Taylor Made Small Biz Inc.

CONNECT- Media Kit

CONNECT - Media Kit

CONNECT – Press Release

CONNECT – Press Release

CONNECT – Blog posts/ Articles

CONNECT – Blog posts/ Articles

RETAI N – Service/ products/ upsells Monetizing Your Online and Offline P R CONNECT Press Article Exposure & Releases Pitches Visibility CONNECT Social Media Posts Video PR or Blog Articles CONVERT on a Landing Page Use Email Capture and Call to Action (Free video, Free guide, Free info) RETAI N – Service/ products/ upsells $$$

CONVERT - Forms

CONVERT - Autoresponders

CONVERT – Sales Team Management

RETAIN – Event/ workshop/webinar

RETAIN – Products/ Services

Online Business Platform CONNECT-CONVERT-RETAIN Mobile Marketing Online Media Marketing Social Media Press releases Email Marketing Blogs SEO-Search Engine Optimization (on page) SEM-Search Engine Marketing Analytics Internet Marketing Landing pages Auto responders E-commerce Client Relations Management & Sales Team Management Copyright 2010-2011 Taylor Made Small Biz Inc.

How Can You Get Started www.TaylorMadeEmarketing.com

Online Promotional Launch Campaign … Online Promotional Launch Campaign We will build and launch your media campaign. Start with 1 hr consult to set your online promotional goals (article framework, content plan) Build your Communications Calendar Execute your Online promotion with setup on MOSAIC MOSAIC access included- basic level Create your Media kit (3 part) Create and submit your Press release Create a related Blog Article Write the email campaign content for you to announce your article and PR Pre - LAUNCH strategy session LAUNCH – all items and follow up by email and phone with the media Public Relations Power

WE GUARANTEE YOU WILL LOVE WHAT WE CREATE FOR YOU,OR MONEY BACK GUARANTEE! WE GUARANTEE YOU WILL LOVE WHAT WE CREATE FOR YOU,OR I WILL REFUND 100% OF YOUR MONEY. . Patrice asked that I have a special offer for all of you and I know that all of you are in different stages of your businesses and so I was racking my brain trying to figure out what would be of the greatest benefit for each of you that was related to this particular topic and then it dawned on me that I need to know you and your businesses in order to really help you, so I am going to do something that I have never done before. I am going to offer you all a

Online Promotional Launch Campaign $897 Only $297 Today And $297 in 30 days Email subj: FREE PR to: Support@tmsmallbiz.com Save Yourself Time Researching and Learning How To Do It Yourself. Run Your Business and Put Your Marketing In Our Hands.

Online Promotional Launch Campaign Ann Albergotti & Patrice Barber President, Taylor Made Small Biz Founder: Taylor Made Emarketing www.TaylorMadeEmarketing.com Email in 24 hours Subj: Shoestring PR To: Support@tmsmallbiz.com Copyright 2010-20112Taylor Made Small Biz Inc.