Growing and developing the Visitor Economy in Derbyshire Lindsay Rae Deputy Director

£1.49m

Delivery partners Funding partners

Project strands Inspired by the Peak District Business support programme to boost Visitor Economy SME competitiveness Pedal Peak District Business Initiative Supporting Market Towns Promoting Derbyshire Products

IPD – What is it? The motivation: What is it?: The Peak District is important to us all Association with the Peak District can widen the appeal of products & services Raise the brand profile of Peak District products and services – capturing a ‘sense of place’ What is it?: Free marketing tool Led by Business Peak District and supported by partners across the area

IPD – Who is it for? Businesses proud of their association with the Peak District who support the brand values: - are passionate about - care for; and - celebrate the Peak District 384 ‘sign ups’ to date Contribute to making the Peak District a more recognisable brand

What does this mean for you? Inspired by the Peak District Project Officer Develop a starter pack Best practice via IPD brand champions Programme of networking events Support IPD businesses to attend trade events

Business support programme to boost Visitor Economy SME competitiveness Networking and business support events covering: International visitors Accessibility Marketing Environmental Quality Marque Social media, business finance, PR etc

Supporting Market Towns Identify business champions Working with town teams Share best practice Develop different experiences Promoting Derbyshire Products Develop supply chains Build on “Made in Derbyshire” Meet the buyer events Pedal Peak District Cycle friendly places grants Develop a tool kit Networking events to promote cycling

Thank you