How To Engage More People For Christ

Explore branding as a ministry tool Review the power of branding + technology Show actual parish rebrands

IF YOU DON’T SOMEONE ELSE WILL!

SO WHAT IS BRANDING?

Aligning what you want people to think about your parish with…. what people actually think.

- coherent set of messages that communicate your purpose BUILD A VIBRANT CHURCH BRAND color, logo, fonts, websites, literature - coherent set of messages that communicate your purpose

BRANDING TELLS YOUR STORY! Master the Art of

“Preach the Gospel at all times and when necessary use words.” —St. Francis of Assisi

THE HOLY GRAIL OF LOGOS

THERE’S A LOT OF CONFUSION OUT THERE

- What? Why? How? Difficult to define concepts Perception church can’t afford Resistance to promote the Church

GET PAST THE MENTAL BARRIERS WHY?

Leveraging the power of technology and branding will reach more people for Christ.

Power of a Great Parish Brand Less clutter = Louder message Builds trust and familiarity Gives people a reason to care Creates a sense of belonging

Ministry Tool Inviting People To Come to Mass - Serve the Poor- Join a Ministry - Live as Steward of Christ

Inside and Outside Your Parish EVERYWHERE Inside and Outside Your Parish

Website Facebook & Twitter Blog App Online Giving Tool Email Marketing & Signatures Bulletin, newsletter, directories Welcome banner, posters, flyers Street sign, lawn sign, window clings School materials Name tags, notepads, pens, letterhead, business cards Room names of each room in parish Disposable hand towels in the bathrooms Coffee cups with small napkins T-shirts when out ministering to the community

REBRANDING Parish of the Holy Savior - Maine

BEFORE

AFTER

MOBILE APP

REBRANDING St. Francis of Assisi – Georgia

BEFORE

AFTER

WEBSITE

MOBILE APP

REBRANDING St. Bernard’s – Wisconsin

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AFTER

REBRANDING St. Brigid – California

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AFTER

REBRANDING St. Laurence – Texas

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AFTER

REBRANDING Blessed Miriam Teresa – New Jersey

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AFTER

REBRANDING St. Teresa of Calcutta– Wisconsin

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AFTER

WEBSITE & FACEBOOK

REBRANDING St. Joseph/St. Francis – Oregon

BEFORE

AFTER

Who do people think you are?

If you don’t tell people who you are how will they ever really know? REMEMBER If you don’t tell people who you are how will they ever really know?

EVERY PARISH HAS A BRAND Your church has a brand whether you are being strategic about it or not.

ASK 10 QUESTIONS

1) How do people to feel when they interact with you or see your parish brand in the community? 2) What do you really want to change?   3) What five descriptive words best describe your parish?   4) How would you describe your parish in just one word?   5) What one thing makes your parish extraordinary?  6) Do you consistently telling the same parish story across your digital and print communications? 7) What are the strengths of your parish?   8) Do you have a short mission statement or tagline that everyone can easily recite?   9) Does your brand attract people?    10) Is your brand less about you and more about your parish?

Does, Did, Will Jesus Ever Need a PR Agent? (Of course not)

JESUS KNEW THE POWER OF A BRAND