How to Network Effectively Using LinkedIn Exclusive live webinar: How to Network Effectively Using LinkedIn Sponsored by Hiatt Career Center at Brandeis University Your presenter: Jason G. Sanders, MA ‘94

Before we begin, I’d like your commitment on something… (For the next hour pay attention, turn off cell phones, Email, get something to write with and get ready to learn!) LinkedInternationally.com

My promise to you… Today, you will learn the critical elements you must use to work effectively with LinkedIn. You will learn power user secrets to help you do that. You will learn the core elements of the most powerful system you can deploy to use LinkedIn LinkedInternationally.com

Change is here! LinkedInternationally.com

Do you have the NEW LinkedIn interface yet? Quick Poll Do you have the NEW LinkedIn interface yet? LinkedInternationally.com

Why LinkedIn? LinkedInternationally.com

LinkedIn is not complicated You can learn how to master it… …even if you are not a natural sales person …even if you are shy about reaching out to new people …even if you don’t normally use social media …even if you don’t know where to start LinkedInternationally.com

The Process is simple Set up your profile Reconnect with your network Invite new people to connect using a system Send them emails Generate opportunities Get the new job or clients that you want! LinkedInternationally.com

I have built a business that has produced seven figures using LinkedIn and have placed hundreds of international professionals as the owner of a retained executive recruiting firm LinkedInternationally.com

I have taught thousands of students in nearly 120 countries LinkedInternationally.com

My humble beginnings LinkedInternationally.com

LinkedInternationally.com

LinkedInternationally.com

LinkedInternationally.com

Let’s dive in!!! LinkedInternationally.com

The difference between a headline and a job title Search visibility Keyword optimization 3. Clarity for the reader 4. Conveys your ASPIRATIONS! LinkedInternationally.com

LinkedInternationally.com

LinkedInternationally.com LinkedInternationally.com

Write down The type of organization you help The problem you solve Three keywords that describe you Your ideal job title LinkedInternationally.com

Hot Tip (Ideal job title) helping (type of organization) (action verb related to the problem) in the (keywords) area Project Manager helping banks acquire customers in the consumer lending area Linkedinternationally.com/5headlines LinkedInternationally.com

Quick Poll How satisfied are you with your LinkedIn profile? Linkedinternationally.com/5headlines LinkedInternationally.com

Your Profile is NOT your resume Overhaul your profile Your Profile is NOT your resume Make sure you address a BUSINESS PROBLEM and how you solve it LinkedInternationally.com

Let’s look at Bob Szambelan Profile Review Let’s look at Bob Szambelan LinkedInternationally.com

Get active Comment and publish on LinkedIn Comment for Top of Mind Awareness Publish for Credibility Publish for Targeted profile views LinkedInternationally.com

Hot Tip LinkedInternationally.com

Let’s look at where to post on LinkedIn LinkedInternationally.com

You should have at least one blog post because of where they show up in your profile LinkedInternationally.com

Hot Tip Google the name of your field Hit “news” tab How to quickly write a blog post Google the name of your field Hit “news” tab Find an article that interests you Summarize the article and Include a link or your contact information at the end LinkedInternationally.com

How often do you send a note to someone in your existing network? Quick Poll How often do you send a note to someone in your existing network? LinkedInternationally.com

Hot Tip Download your existing contacts regularly by going to Settings & Privacy> Getting an archive of your data LinkedInternationally.com

Leverage your Existing Network Class A – Individualize contact Class B – Mass customize Class C – Everyone else LinkedInternationally.com

Template for reconnecting with Class B Connections SUBJECT: Help me with my LinkedIn Goal REASON FOR REACHING OUT: We've been connected for a little while on LinkedIn. And I realized recently that I have all of these connections, but yet I know so few of the people. So at the end of last year, I decided to change all of that and make a challenge for myself this year. WIIFM: I've set a 2017 goal to schedule 10-15 min calls with as many 1st degree connections as possible. My goal is to learn more about what you do and how I can help with introductions, resources, expertise, etc. My goal is to be a more valuable connection to my network. SOFT PITCH: Totally understand if you'd rather not, but if you're game, let's set up a time to chat. SOCIAL PROOF: I've spoken to a few dozen people doing this and it's been a lot of fun. Some have lead to great conversations, some to connections, some to ideas, some to great books/articles to read...one even ended in a date! (Not for me, for them.) CALL TO ACTION: If you're interested, would you like to set up a call in the next few weeks? Speak soon! Cheers, LinkedInternationally.com

Create a New Network by selectively inviting new contacts using this system LinkedInternationally.com

Have a goal for your outreach according to your objectives and target persona LinkedInternationally.com

Set goals, then reverse engineer and measure your activities How many connection requests? How many electronic conversations? How many live calls? How many pitches/ final interviews? One contract or offer LinkedInternationally.com

How to build your funnel Principle #1: Connect with target personas and lead sources Principle #2: Reach out to those prospects after they connect LinkedInternationally.com

How to build your funnel Principle #3: Always provide value when you reach out Principle #4: Systemize your outreach and follow up step-by-step LinkedInternationally.com

Save your searches by grabbing the results from the web address bar Hot Tip Save your searches by grabbing the results from the web address bar LinkedInternationally.com

generate inbound leads? How would you like to generate inbound leads? LinkedInternationally.com

LinkedInternationally.com

Hot Tip Get Dux Soup LinkedInternationally.com

SUBJECT: My profile HI Jason, I see you checked out my profile on LInkedin. Perhaps we can schedule a quick conversation to better understand our mutual interests? Linda LinkedInternationally.com

Let’s review! Put together a compelling, keyword-rich headline Overhaul your profile to highlight the solution you bring to a business problem Include a blog post in your profile to highlight your credibility and draw targeted views of your profile Reconnect with your existing network Connect with a new network and follow up in a systemized way that adds value Implement a passive strategy by viewing profiles LinkedInternationally.com

I’d like to share with you what we have to offer that will answer all your questions. LinkedInternationally.com

Follow this link for more information Six-week Live, Online Training Program designed to help you find your next client or your next job. Tuition includes many bonuses. Begins next Tuesday, March 14 Follow this link for more information LinkedInternationally.com

Next Steps LinkedInternationally.com Fill out our satisfaction survey to let us know how we did Register for two follow-up LinkedIn demos – links in follow-up email Register for our April webinars: Cultural Inclusion & Leadership in Today's Workforce, Tues., April 4, noon https://attendee.gotowebinar.com/register/2264002574113158147 Work-Life Balance Is Out, Work Compatibility Is In – Wed., April 26, noon https://attendee.gotowebinar.com/register/4434623245364512515 Join Brandeis University Career Connections bit.ly/BrandeisLinkedIn Brandeis undergraduate students and alumni: Call (781) 736-3618 to schedule free, 1-on-1 career appointments (in-person, phone, Skype) LinkedInternationally.com

Contact the Hiatt Career Center Alexandra Stephens, Associate Director, Alumni Career Programs & Engagement Email: astephens@brandeis.edu Phone: 781-736-3623 Website: alumni.brandeis.edu/careers Social Media: Twitter: @HiattatBrandeis Facebook: www.facebook.com/HiattCareerCenter LinkedIn group: bit.ly/BrandeisLinkedIn LinkedInternationally.com