March 27, 2017 Cap Metro Area Focus Group National Postal Forum 2017 March 27, 2017 Cap Metro Area Focus Group

NPF MISSION STATEMENT “TO ASSIST THE USPS IN BUILDING RELATIONSHIPS WITH MAILERS AND EDUCATING THEM IN THE MOST EFFECTIVE AND EFFICIENT USE OF THE PRODUCTS AND SERVICES OFFERED BY THE USPS”

INFORMED CUSTOMER EXPERIENCE Visibility Delivery Mobility Universal Business Theme USPS Focus

Key Program Elements 2017 PROGRAM HIGHLIGHTS SUNDAY National Meeting of Mailing Industry Area Focus Groups PCC Opening Session Workshops Officer Led – Pritha Mehra “Cultivating Smarter Intelligent Mail” Officer Led – Kevin McAdams “Delivery Today for Tomorrow” NPF Welcome and Areas’ Receptions Monday and Tuesday general sessions Exhibit Hall

Key Program Elements 2017 PROGRAM HIGHLIGHTS MONDAY Opening PMG Keynote Address Exhibit Hall opens with USPS Sales Booth, Consultation Center, Resource Pavilion, & NPF Solutions Center Workshops Officer Led – Gary Reblin “Innovating Today for Tomorrow’s Customer” Officer Led – Guy Cottrell “Staying Alive!” Officer Led – Steve Monteith & Sharon Owens “Informed Product Simplification” PCC Reception Event Monday and Tuesday general sessions Exhibit Hall

Key Program Elements 2017 PROGRAM HIGHLIGHTS TUESDAY Tuesday General Session featuring CCMO Jim Cochrane Officer Led – Robert Cintron “End to End Network of Operations – The Art of the Possible” Officer Led – Isaac Cronkhite “Enterprise Analytics –The Digital Frontier” Peer to Peer Roundtables Officer Led – Susan Brownell “Making Connections with Suppliers” Exhibitor’s Reception

Key Program Elements 2017 PROGRAM HIGHLIGHTS WEDNESDAY Officer Led Workshops – Steve Monteith “Informed Customer Experience” Workshops Small Business Meeting Exclusive Exhibit Hall Time – Closes at Noon Partnership Recognition Luncheon with Awards featuring Jeanne Bliss as guest speaker Officer Led – Greg Crabb “Cybersecurity: Empowering Mail in the Digital Marketplace” NPF Closing Reception – Ravens Stadium Monday and Tuesday general sessions Exhibit Hall

Customer Analytics and Market Informed Delivery: Digital Impressions New Workshop Tracks Customer Analytics and Market Research Over 130 Workshops Informed Delivery: Digital Impressions With Mail Mail Operations Management The Evolving Shipping Marketplace The New Digital Marketing Channel - Mail

Workshop Tracks Customer Analytics and Market Research Featuring best-practice techniques for leveraging marketing analytics, data segmentation and integrated channel strategies. Here’s a sample of workshops from this track……….. Enhancing the Customer Experience Informed Visibility: Making Powerful Connections in Real-Time Integrated Media Research Center PCC Policy Administration Starter Kit Streamlined Mail Acceptance: A Guided Tour through Seamless Acceptance

Workshop Tracks Informed Delivery: Digital Impressions with Mail In this track learn all about the truly innovative digital service that provides residential customers with a preview of the mail destined for their mailboxes and how it can be a very effective communication tool for the mail owner. Here’s a sample of workshops from this track……….. Informed Delivery and Driving Response: Tactical Tips for Industry Verticals The Data to Support Informed Delivery: Market Research and Consumer Response Informed Delivery – Flats and Saturation Mail Using and Understanding Informed Delivery

Workshop Tracks Mail Operations Management Hear from USPS and industry experts who will provide you with the necessary knowledge, tools and processes that will maximize the value of working with USPS. Here’s a sample of workshops from this track……….. Do You Know Who Your US Postal Service Connections are from the Local Level to the National Level? Hot Topics in Addressing – An Industry Perspective Ensuring Document Integrity for Transactional and Information- Based Mailing Leveraging 2017 Price Changes to Maximize Benefits through Supply Chain Solutions

Workshops Tracks The Evolving Shipping Marketplace In this track, attendees will discover valuable services, the latest innovations and customized shipping solutions offered through the USPS. Here’s a sample of workshops from this track……….. Drones 101: What you Need to Know about Drones and How they will Matter to your Future? Electronic Package Verification – Understanding Your Data and the Reports The Future of Package Delivery Shipping Trends: Big Data and Delivery Flexibility

Workshop Tracks The New Digital Marketing Channel - Mail Learn how to build and effective multi-channel campaign by integrating direct mail and digital marketing to develop the correct blend of marketing techniques allowing you to reach your audience exactly where, when and how they want to be reached. Here’s a sample of workshops from this track……….. Brand Transparency Learn from the Irresistible Mail Finalists Making the Mail Moment Matter in Every Channel Lessons Learned from the Survivors Club

NPF 2017 Did You Know?

Customer Incentives and Discounts NPF 2017 Customer Incentives and Discounts   $100 off a full registration when using referral code listed on the Employee Recruitment coupon and submitting the recruiters first and last name. $150 discount off a full or three-day registration if hotel is booked through the NPF registration system $100 discount if a member of a PCC or MTAC $25 discount after the first registration, for all additional employees from the same company $200 credit towards paid 2017 registration fee by referring a person outside of your company (must be a first time attendee with a paid registration exceeding $500). Note: All discounts are listed on the npf.org website under the “register and attend” tab

Certifications Official USPS Professional Certification Training Programs    Executive Mail Center Manager (EMCM) Curriculum: Mail Center operations, mail center safety and security, mail center finances, basic mail design and general managerial techniques. Life-time credentials with annual renewals available. Mail Design Professional (MDP) Curriculum: In-depth training on postal standards related to designing letter and flat mail to facilitate processing on high-speed automated equipment while maximizing cost effectiveness and reducing processing delays. Certification viable for two-years. Certified Direct Mail Professional (CDMP) Curriculum: Designing direct mailpieces, evaluating marketing strategies, managing mail lists, and incorporating emerging technologies. Additional costs for these certifications apply. Class size is limited and pre-registration is required. Registration is now available on the NPF npf.org official website.

NPF 2017 QUESTIONS??? Make sure you have turned in your business card for a special offering!