2017 Study Abroad: Seoul, Korea May 15th – June 2nd On Campus (DE) June 4th – June 17th in Seoul, Korea ECU School of Communication Drs. Jin-Ae Kang & Cui Z. Meadows

So Where Is Korea?

Not Too Far, actually…  Change the way of thinking!

Overview Focus on International & intercultural PR in major Asian City Learn how the cultural differences shape public relations practices in different ways between the US and Korea. Also learn how culture differences shape interpersonal communication. 3 weeks of summer1 session in DE (May 15th 2017) 2 weeks of traveling in Korea (June 4th to 17th). 2 professors, Jin-Ae Kang & Cui Z. Meadows will lead the program!

So… Why Visit South Korea? The public relations industry has been developed dramatically over the past thirty years in South Korea. In Korea, public relations contributed to the development of a partnership between the government and business sectors. As a result, the war-ravaged country in the 1950s has now been replaced by an industrial powerhouse ranked the 15th among global economies. South Korea is regarded as the only country that once received foreign aid and becomes a country that gives economic aid to other countries. Seoul becomes one of the world’s top ten financial centers and is home to some of the largest technology corporations such as Samsung and LG. The popularity of South Korean pop culture (Hallyu, the Korean Wave) has been a unique cultural trend in the global society since the 1990s. Based upon the economic and cultural thrive, South Korea society now seeks a quality of lives, sustainable development, and social responsibility.

Themes Health Giving Sustainability * Pro-Bono * Non-profit Org. PR * Health Campaigns & PSAs * Technology & Social Media * Cultural difference Giving * Pro-Bono * Non-profit Org. PR * Civic Engagement Sustainability * Sport events * Environmental issues * Sustainable Business Students will visit various public relations agency such as Edelman, Ketchum, Enzaim Health, and Weber-Shandwick. We will focus on health care campaign cases and how the campaigns utilize social media. Students will also visit 2018 Winter Olympics organizing committee in Pyeongchang, and meet the spokesperson. Our focus is to learn the trend of the sustainable international sports event and public relations practice in sports. In Jeju Island, we will visit the Kakao Corporation headquarter. Kakao is a leading technology company in the Korean mobile-platform market that encompass a wide range of services such as messenger, health, and entertainment. Our visit will focus on the health and technology. For the theme of giving, students will visit Cheil Worldwide, the largest advertising agency in Korea and Dream Touch for All, a non-profit organization, which is dedicated to the movement for education equity and excellence. In Cheil Worldwide, we will focus on their pro-bono projects and PSA campaigns. In Dream Touch for All, students will learn the public relations practice of non-profit organizations.

Program Details 1: PR firms/companies/ NGO visits Enzaim Health Edelman Weber & Shandwick Ketchum Kakao Crop Cheil Worldwide (Advertising Company) Dream Touch for All

Enzaim Health: http://eng.enzaim.co.kr/#

Program Details 2: Excursion to 2018 Winter Olympics Hosting City Pyeongchang Meet with spokesperson & the Olympics organizing committee Visit the Olympics complex Excursions nearby the area

PyeongChang

Program Details 3: Excursion to Jeju Island Visit Kakao Corp. O-Sulloc Tea Museum & Amore Corp.

Program Details 4: Cultural Experiences Visit Gyongbok Palace Experience Korean traditional clothes K-Live: K live Hologram Concert Dongdaemun Design City Gangnam Districts & Itaewon VR Experiences in Korean Tourism Bureau Two Group Dinners

Classes Offered – take 3-6 credits COMM3180 Intercultural Communication COMm4185 International Public Relations COMM3061 Special Topics COMM3063 Special Topics COMM6221 Intercultural Communication in Health contexts COMM6140 Special Topics in Communication Study abroad courses qualify for financial aid!

Total Costs: What is Included Class instruction/TUITION Accommodations in double rooms & excursions Two group meals (approximately 30%) Ground transportation in the city & excursion Entrance fees for planned tours Health insurance Application fee ($75, upon acceptance) No Visa required if you’re the US citizens within 90 days of stay for traveling Can apply for financial aids if taking 5 credit hours Total of $2995.00

Total Costs: Not included Airfare to/from (around $1700 - $1900) Passport Most of the meals Textbooks, course supplies ( no textbooks required) Personal spending

Compare the Cost? 6 hours summer tuition (in-state) = $2,050 6 hours summer tuition (out of state) = $5,850 2 week of study abroad in Seoul tuition included = $2995 + air-fair ($1700 -1900) = around $5,000 Pirates Abroad Website: piratesabroad.ecu.edu http://piratesabroad.ecu.edu/?go=CommPRinSKorea

Financial Aid Info Ms. Sherell Harris, Financial Aid Administrator, harrisy@ecu.edu Her office is in the Old Cafeteria Has walk-in hours at 11-12pm daily (Mon – Fri) Faculty-led program financial aid checklist: http://www.ecu.edu/cs-acad/financial/upload/16- 17-ECU-Study-Abroad-Financial-Aid-Checklist- Faculty-Led-Programs.pdf

Payment Timeline http://piratesabroad.ecu.edu/?go=CommPRinSKorea Upon Acceptance : $75 By 1/31/2017: $300 (Total: $375) By 2/28/ 2017: $1310 (Total: $1685) By 3/31/ 2017: $1310 (Total: $2995)

Accommodations in Seoul: Konkuk University Need to insert a dormitory picture. Need to ask Courtney the name of the dormitory.

Hotel in Pyeongchang: Holiday Inn Alpensia Resort

Hotel in Jeju Island: Jeju Benikea I-Jin

For more questions Please contact either Dr. Jin-Ae Kang at kangj@ecu.edu or, Dr. Cui Z. Meadows meadowsc14@ecu.edu Take the first step to show your interests to your advisers

Go Beyond Your Comfort Zone!

Public Transportation is the Best!