Energizer Portable Lights
CLIENT OBJECTIVE TARGET OBJECTIVE SOLUTION PROGRAM DETAILS “Lighting Enthusiasts.” People who use portable lights to enjoy an active lifestyle, from hobbies to home improvement. OBJECTIVE To drive awareness to the new Light Fusion Technology used in Energizer Flashlights and the many useful features of each unique product. Energizer® Folding Lantern with Light Fusion Technology Energizer® LED Pop Up Lantern with Light Fusion Technology Energizer® LED 3 in 1 Light with Light Fusion Technology SOLUTION The “Light up the Night” editorial and video series sponsorship showcasing Energizer Flashlights as the most diverse, portable and energy efficient tools for anyone who enjoys exploring the world at night. PROGRAM DETAILS The “Light up the Night” hub & video series on LiveOutdoors.com was hosted by survival expert Dave Salmoni, star of Discovery’s “Animal Face-Off” and “After the Attack” on Animal Planet. The custom destination featured tips and tricks for surviving in the wild at night while also calling out the convenient and variable features of the new Energizer Flashlights with Light Fusion Technology.
BRANDED VIDEO SERIES HUB 169K Page Views 99.52% Net Views 163K+ New Visits 3:29 Minutes Avg. Visit Duration
VIDEO series PERFORMANCE LIGHT UP THE NIGHT INTRO SETTING UP CAMP +90K Total Video Views NIGHT HIKING HANG YOUR FOOD Source: Springboard Analytics 2013 - 2014
VIDEO PERFORMANCE SYNDI UNIT 498,353 354,433 666,352 THREE IN ONE POP-UP LANTERN 354,433 FOLDING LAMP 666,352 Source: Springboard Analytics 2013 - 2014
ANCHORCAST FLOATING POP UNIT PERFORMANCE ANCHORCAST FLOATING POP BRANDED CANVAS 3.03M Total Impressions 18.5M Total Interactions 4.5M Total Impressions 3.4K Total Video Interactions 5.53% Total CTR 2.2M Total Video Interactions 0.18% Total CTR 3.1K Video Plays 2.4M Total Expansions 2.2M Video Plays 41K Total Interactions 59.3% Post Engagement CTR 78% Expansion Rate 28.3% Completion Rate Source: DFP 2014 / MediaMind Research, 2012. Market Definition: United States & Canada 0.10% CTR Standard Banner 0.14% CTR Rich Media 0.16% CTR Expandable Banner
CRAVE INSIDER TAKEOVER UNIT PERFORMANCE CRAVE INSIDER TAKEOVER PRE-ROLL 22.1M Total Impressions 1.3K Total Video Interactions 2.02M Total Impressions 86.8% Avg. View Rate 0.26% Total CTR 1.3K Video Plays 2.03% Total CTR 13s Avg. View Time (Video Length : 15s) 4.4M Total Interactions 19.4% Post Engagement CTR 84.2% Completion Rate Source: DFP 2014 / MediaMind Research, 2012. Market Definition: United States & Canada 0.10% CTR Standard Banner 0.14% CTR Rich Media 0.16% CTR Expandable Banner
IMPRESSIONS PER PLATFORM MOBILE UNIT PERFORMANCE 2.4M Total Impressions 2.3K Interactions 2.3K Click-Throughs 50% Video Completion Rate IMPRESSIONS PER PLATFORM Android 1,196,147 Blackberry 10,171 iOS 1,019,048 Unknown Platform 185,317 WAPBrowser 149 WebOS 83 WindowsPhone 580 Source: Celtra Report 2014
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