MICE USMAR SALAM FISIPOL UNIVERSITAS GADJAH MADA

THE OBJECTIVE OF THE COURSE: EXCHANGE OF IDEAS ABOUT MICE AND MAKING IDENTIFICATIONS OF THE WAY TO IMPROVE MICE TOURISM. IT IS EXPECTED THAT THIS COURSE SHALL CONTRIBUTE SOMETHING TO MICE ACTVITIES.

MEETING INCENTIVE CONFERENCE AND EXHIBITION Visit Indonesia Year 2009 MICE MEETING INCENTIVE CONFERENCE AND EXHIBITION WHAT IS MICE? SURELY ALL REGIONAL GOVERNMENTS IN INDONESIA HAVE ALREADY UNDERSTOOD ABOUT MICE AND EVEN IN SOME AREAS MICE TOURISM HAS BEEN IMPLEMENTED. 3

Visit Indonesia Year 2009 WHY MICE: IT COULD BE WELL PLANNED AND SUPERVISED IT BRINGS VERY WIDE MULTIPLIER EFFECTS (COMPARED TO ORDINARY TOURISM) IT BRINGS VISITORS OF GOOD QUALITY IT BRINGS MORE VISITORS QUANTITATIVELY THE VISITORS STAY LONGER THE VISITORS SHOP MORE CREATE POSITIVE IMAGE OF THE COUNTRY FREE AND WIDER PROMOTION SUPPORTING SUSTAINABLE TOURISM DEVELOPMENT GIVE POSITIVE EFFECT TO INTERNATIONAL RELATIONS AND POLITICS 4

BATAM AS PRIMARY DESTINATION OF MICE Where BATAM AS PRIMARY DESTINATION OF MICE PRIMARY BALI YOGYAKARTA Medan Jakarta Bandung PADANG DAN BUKIT TINGGI Surabaya MANADO Makasar BATAM POTENTIAL Palembang Lombok Balikpapan

Visit Indonesia Year 2009 DESTINATION CRITERIA OF MICE TOURISM HAVE GOOD ACCESS NATIONALLY AND INTERNATIONALLY HAVE A LEADING AND DISTINGUISHED TOURIST ATTRACTION HAVE AN INTERESTING NIGHT TOURIST ATTRACTION HAVE A STANDARD LEVEL OF VENUE AND ACCOMMODATION HAVE A GOOD AND RELIABLE INFRASTRUCTURE COMPETITIVE PRICING IMAGE/PERCEPTION (I.E. SECURITY ENVIRONMENT) SUPPORTED BY ALL STAKEHOLDERS OF TOURISM 6

Visit Indonesia Year 2009 CAN MANADO IMPROVE MICE TOURISM IN THE FUTURE? DOES IT HAVE GOOD ACCESS NATIONALLY AND INTERNATIONALLY? ACCESS TO MANADO IS STILL NOT MAXIMUM NATIONALLY AS WELL AS INTERNATIONALLY THERE ARE STILL MANY COMPLAINTS FROM TOURISTS 7

Visit Indonesia Year 2009 DOES MANADO HAVE THE CRITERIA FOR MICE TOURISM DEVELOPMENT? DOES MANADO HAVE A LEADING AND DISTINGUISHED TOURIST ATTRACTION? MANADO HAS BUNAKEN AS AN ICON, BUT OTHER MAIN TOURIST ATTRACTIONS NEED TO BE DISCOVERED 8

Visit Indonesia Year 2009 DOES MANADO HAVE THE CRITERIA FOR MICE TOURISM DEVELOPMENT? DOES IT HAVE INTERESTING NIGHT ATTRACTIONS? NIGHT ATTRACTIONS WITH NORTH SULAWESI CULTURAL CHARACTERISTICS ARE STILL NOT MAXIMUMLY DEVELOPED GENERALLY, EXCEPT IN JAVA AND BALI, THERE HAVE NOT BEEN NIGHT ATTRACTIONS OF UNIQUE LOCAL CHARACTERISTICS 9

Visit Indonesia Year 2009 DOES INDONESIA HAVE THE CRITERIA FOR MICE TOURISM DEVELOPMENT? ARE THERE ENOUGH VENUES AND ACCOMMODATIONS WITH GOOD STANDARD? MANADO ALREADY HAS A GOOD VENUES AND PLACES FOR MICE THERE IS NO COMPLETE INFORMATION AND DATABASE OF WHICH DEPBUDPAR CAN PROMOTE, PARTICULARLY ON THE NUMBER OF ROOMS AVAILABLE, THE CAPACITY AND SIZE OF MEETING HALL, ETC. THERE NEEDS TO BE A REGULAR UPDATE OF THESE INFORMATION ON THE WEBSITE. 10

Visit Indonesia Year 2009 DOES REGIONS IN INDONESIA HAVE CRITERIA FOR MICE TOURISM DEVELOPMENT? HAVE A GOOD AND RELIABLE INFRASTRUCTURE IT HAS ALWAYS BEEN THE ISSUE WHETHER OR NOT ELECTRICAL POWER CAPACITY IN INDONESIA IS SUFFICIENT TO SUPPORT MICE ACTIVITIES. 11

Visit Indonesia Year 2009 DOES INDONESIA HAVE THE CRITERIA FOR MICE TOURISM DEVELOPMENT? HOW IS INDONESIA BEING PERCEIVED? FOR EXAMPLE IN SECURITY ISSUE? FOR EASTERN AREA OF INDONESIA, MANADO HAS BEEN ACKNOWLEDGED NATIONALLY AS BEING SECURE AND COMFORTABLE (TRY COMPARING IT WITH MAKASSAR) 12

Visit Indonesia Year 2009 DOES INDONESIA HAVE THE CRITERIA FOR MICE TOURISM DEVELOPMENT? IS THERE ENOUGH SUPPORT FROM ALL THE STAKEHOLDERS OF TOURISM IN SEVERAL REGIONS, THERE HAS NOT BEEN A SYNCRONIZED COORDINATION BETWEEN STAKEHOLDERS IN HANDLING FOREIGN TOURISTS. FOR EXAMPLE: THE IMMIGRATION OFFICE 13

UNWTO – WORLD TOURISM GROWTH Market Prospect Analysis REGION 2009 Projection World Europe Asia Pasific America Africa Middle East -2 % to 0 % -3 % to 0 % 0 % to 3 % -1 % to 2 % 1 % to 4 % 2 % to 6 % Source: UNWTO Barometer, January 2009 Notes: Indonesia, as part of the Asia Pacific Region, is projected to have a 3% positive growth, and has the potency to grab the medium – short haul market Potential Markets with positive GDP : China, India, ASEAN, Middle East

International Visitors 1997 - 2008 (millions) Source: UNWTO - World Tourism Barometer - January 2009

Target Markets 2009 No. Target Market TARGET 2009 Pessimistic Moderate Optimistic 1. Singapore 1.125.000 1.160.000 1.200.000 2. Malaysia 920.000 925.000 930.000 3. Japan 530.000 540.000 550.000 4. Europe 630.000 635.000 640.000 5. South Korea 300.000 340.000 350.000 6. Australia 460.000 475.000 480.000 7. China 400.000 410.000 420.000 8. Philippines 190.000 195.000 200.000 9. India 150.000 155.000 160.000 10. Middle East 45.000 48.000 50.000   Others 1.500.000 1.517.000 1.520.000 TOTAL 6.250.000 6.400.000 6.500.000 -2,85% -0,52% 1,03% US$ 6,6 BL US$ 6,8 BL US$ 6,9 BL

Visit Indonesia Year 2009 THE ABOVE TABLES MEAN… MANADO STILL HAVE A POTENTIAL IN MICE TOURISM IN TERMS OF TARGET MARKETS 17

Visit Indonesia Year 2009 MARKET TRENDS: MANADO MUST BE ABLE TO OBSERVE THE MARKET TRENDS OF WORLD’S TOURISM 18

Market Trends The impact of financial crisis toward MICE market: Source : AIME, February 2009 The impact of financial crisis toward MICE market: Shorter length of stay Smaller groups Dollar expenses become lower Decrease in service variations Meetings of the associations market thrive because there is an interest to find solutions and strengthens the interests of members Individuals are more motivated to get travel incentives because of current economic situation, saving for their personal travel expenses. For group incentive, price is not always become the main considerations, but the variety of offerings that suit the needs of the group are more important. MICE Market is very demanding so it needs to offer something different...”Being DIFFERENT is better than Better”

Visit Indonesia Year 2009 THE ROLE OF DEPBUDPAR IN MICE DEPBUDPAR RI, IN THIS INSTANCE SUPPORT AND GIVE OPPORTUNITY FOR ALL REGIONS IN THE DEVELOPMENT OF MICE, AMONG OTHERS ARE: 20

PROMOTION OF MICE INDONESIA A. INTERNATIONAL BIDDING PARTICIPATION IN INTERNATIONAL TRADE SHOW ADVERTISEMENTS FOR INTERNATIONAL MARKET B. DOMESTIC CO-MARKETING (SUPPORT) MICE Site Program

1. BIDDING PROMOTION OF MICE IN INTERNATIONAL LEVEL THE SUPPORT OF DEPBUDPAR FOR NON-PROFIT ORGANIZATIONS WHO ARE BIDDING ON INTERNATIONAL EVENTS IN INDONESIA: PREPARATIONS OF BIDDING DOCUMENTS AND ALL THE RELEVANT INFORMATION ABOUT SOCIAL PROGRAM, ACCOMPANYING PERSONS PROGRAM AND PRE/POST- TOURING OPTIONS SUPPORT LETTER FROM THE MINISTER OF CULTURAL AND TOURISM OF THE REPUBLIC OF INDONESIA PROMOTIONAL MATERIALS

PROMOTION OF MICE IN INTERNATIONAL LEVEL 2. International Trade Show Tradeshows Place Dates Website AIME Asia Pacific Incentives & Meetings Expo Melbourne 17-18 February 2009 http://www.aime.com.au GIBMT The Gulf Incentive, Business Travel and Meetings Exhibition Abu Dhabi 31 March - 2 April 2009 http://www.gibtm.com IT & CM China Incentive Travel & Conventions, Meetings Shanghai 15-17 April 2009 http://www.itcmchina.com IMEX The Worldwide Exhibition for Incentive Travel, Meetings & Events Frankfurt 26-28 May 2009 25-27 May 2010 http://www.imex-frankfurt.com ITE International Travel Expo Hong Kong 11 – 14 June 2009 http://www.itehk.com CIBTME China Incentive, Business Travel & Meeting Exhibition Beijing 8-10 September 2009 http://www.cibtm.travel ITME International Travel Mart & Exhibition Chicago 29 Sep – 1 Oct 2009 http://www.motivationshow.com IT&CMA Incentive Travel & Conventions, Meetings Asia Bangkok … 2009 (7-9 Oct 2008) http://www.itcma.com.sg EIBTM The Global Meetings & Incentives Exhibition Barcelona December 2009 http://www.eibtm.com

PROMOTION OF MICE IN INTERNATIONAL LEVEL 3. ADVERTISEMENTS ADVERTISEMENTS THROUGH: WEBSITE OF DEPBUDPAR TOURISM REPRESENTATIVE OFFICES (IN SINGAPORE, MALAYSIA, AUSTRALIA, JAPAN, KOREA, CHINA, INDIA, DUBAI, GERMANY) OFFICES OF GARUDA INDONESIA OVERSEAS OFFICES OF INDONESIAN REPRESENTATIVES OVERSEAS (IN COOPERATION WITH MINISTRY OF FOREIGN AFFAIRS

PROMOTION OF MICE IN DOMESTIC LEVEL SUPPORT & MICE SITE PROGRAM THE SUPPORT OF DEPBUDPAR TOWARD MICE ACTIVITIES COORDINATION WITH RELATED GOVERNMENT INSTITUTION/ORGANIZATION. COORDINATION ON “SITE-INSPECTION VISITS” PRE/POST TOUR PROGRAMS FUNCTIONS (RECEPTIONS) SOUVENIRS

ACTIVITY CRITERIA THE SUPPORT FROM DEPBUDPAR IS PRIORITIZED FOR ACTIVITIES THAT FULFILL THE FOLLOWING CRITERIA: USING HOTEL FACILITIES IN INDONESIA FOR THE MINIMUM OF 3 NIGHTS INTERNATIONAL PARTICIPANTS FOR THE MINIMUM OF: 500 PARTICIPANTS, AND 10 DIFFERENT COUNTRIES WIDE MEDIA COVERAGE PROPOSAL FOR SUPPORT IS SUBMITTED BEFORE THE PROGRAM YEAR STARTS

Visit Indonesia Year 2009 THE FUTURE OF MICE INDONESIA? 27

Visit Indonesia Year 2009 THANK YOU MATUR NUWUN 28