These three phrases describe which chocolate do you think?? Question?!

Analyze an Advertisement (BUSI 30211): Marketing Principles Summer 2012 Lecturer: Kumarashvari Subramaniam Oral Presentation 15% Hershey’s Kisses Commercial Latifa Al-Shammari ID# 200900329

Outlines: Background of the Company and advertisement The Advertisement Persuasion Tactics Director’s Attitudes and Believes Effectiveness Summary

Background of the Company The company is owned by Milton S. Hershey. He went on to become not only one of America’s wealthiest individuals, but also a successful entrepreneur whose products are known over the world. The owner and builder of the town that bears his name. Hershey’s City included stores, banks, post office, hotels, schools, hospitals, shops, cafes, parks…etc. not just factories.

Background of the Company Hershey’s Timeline: Milton S.Hershey is born 1876 He started his first candy business 1900 First Hershey’s milk chocolate bar is enjoyed by America 1903 Milton Hershey’s FIRST FACTORY Added Hershey’s KISSES chocolates to its product line 1926 Hershey’s syrup introduced Milton Hershey’s die TODAY Hershey’s is still making people happy… in 90 countries around the world !!!

Background of the Advertisement The length of the advertisement is 0:30 seconds. They are targeting everyone

Persuasion Tactics New, creative and innovative idea They didn't’ narrow the commercial for celebrities and famous people They tend to show that KISSES as other red-carpet celebrities High technology techniques Catchy music Length of the advertisement was good

Director’s Attitudes and Believes Showing the chocolate with a very delicious form which help to attract people To show the splendor of this chocolate To show the high self-confidence that the chocolate have They deal with the Kisses as a diamonds To show people the high techniques in that chocolate’s manufactures To show that kisses lead to Love, Happiness, and Smile 1- I think that the director’s believes when he did the idea of this ad was that showing the a very…. 2+3 - When the chocolate look at the mirror and the other chocolates were standing on red-carpet walk sides that shows…. 5- the director’s believes when they show us the machines was to show people the high…… 6- the last part of the ad when the kisses where thrown and spreader to 3 separate doors and each have special name was to …..

Effectiveness They delivered the message in a clear way But if I have the chance to design the advertisement, I will: Let kids participate in the commercial Make it more colorful Add 00.30 seconds more Technically I will decrease the speed of the advertisement, so people can focus more on the idea Show the wide verities of kisses' packages in attractive way

Summary Hershey’s Kisses Commercial The tactics and how the usage of technology helped this commercial For any advertisement to be successful: Director’s must seek to understand people needs and wants. Develop creative and new ideas using technology As we discussed the effectiveness of Hershey’s Kisses and how the technology make this advertisement successful.

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