Creative ICT – Year 8 Lesson 2 What is a logo?

LearnCoombeDean Design Journal Starter Work alone Log in LearnCoombeDean ICT – Year 8 – Creative ICT – Design Journal Or X:\ICT\Key Stage 3\Year 8\Creative ICT\Lesson 1 Open + Save As Design Journal Save into own W:\ area ‘Creative ICT’ folder Add your name to the 1st slide.

Today’s Lesson Learning objectives Learning outcomes Understand a logos importance Identify good and bad features of a logo, as well possible improvements Identify images that would be useful when creating their band/artist logo Learning outcomes Identify why a logo is important to their band/artist (All Students) Identify and explain the strengths / weaknesses of logo designs (Most Students) Suggest possible improvements to existing logos based on weaknesses identified (Some Students) Big picture: Design and promote your own band/artist through use of creative ICT Keywords: Features, Strengths, Weaknesses, Improvements

What is a logo? Wikipedia (Definition) http://en.wikipedia.org/wiki/Logo “A logo is a graphical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo's design is for immediate recognition. The logo is one aspect of a company's commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.” A logo is a graphical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. - A logo is usually made up of an image and writing that is arranged around it. - The logo helps to identify the company. Logos are also used to identify organizations and other non-commercial entities. - Even organisations and non profit making groups like charities use logos. The logo is one aspect of a company's commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. - A company will make their logo unique by changing the shapes, colours, fonts and images they use. Typically, a logo's design is for immediate recognition. - It helps people to recognise who the company are as soon as they see the logo.

Design Journal Band / Artist Mindmap – Today’s Task 1 Complete 15 mins! Band / Artist Mindmap – Complete the mindmap for your chosen Band/artist Screen print the mindmap and past it to your Design Journal Design Journal Screen print of Mindmap? (Page 2) Level x - Description

Good points (Strengths) Mini-Task Discuss 3 mins! Have a look at this Nirvana logo… What do you think are… Good points (Strengths) Bad points (Weaknesses) Possible Improvements

Good Points Clear images on black background Circle design Colours are consistent Tongue makes it interesting

Bad Points (Weaknesses) No band name Not enough detail No website

Band logo – Today’s Task 2 Instruction 5 mins! Design Journal Copy and paste your band/artist logo and using arrows and text boxes, state what is good and possible improvements Use ‘Text boxes’ and ‘Arrows’ to identify different parts (e.g. text) X:\ ICT \ Key Stage 3 \ Year 8 \ Creative ICT \ Logos Design Journal Band/Artist Logo: Good and Bad features (Page 3) Level 4 – Evaluate designs and identify strengths, weaknesses and possible improvements

Lots of different shapes available! Task 3 – Choosing Shape(s) Lots of different shapes available! What shapes best represent your chosen artist?

Your Band/Artist new logo – Today’s Task 3 Instruction 5 mins! Your Band/Artist new logo – Use ‘Google Images’ to find images that could be used in your logo e.g. image of band Design Journal Images for my logo (Page 4)

will-i-am ACDC One Direction Scissor Sister Plenary Guess the Band/Artist will-i-am ACDC One Direction Scissor Sister