Teaching Resources and Instructors’ Guidelines Chapter 2: Social innovation ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Innovation & Entrepreneurship 3e by Bessant & Tidd Learning Objectives ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Innovation & Entrepreneurship 3e by Bessant & Tidd Social innovation Using innovation to create social value Innovation for the greater good   ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Characteristics of social innovation  Social innovations are usually new combinations or hybrids of existing elements, rather than being wholly new in themselves. Implementing them involves cutting across organizational, sectoral or disciplinary boundaries. 
 ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Characteristics of social innovation  They create new social relationships between previously separate individuals and groups, contributing to the diffusion and embedding of the innovation, and increasing potential for further innovations. Social innovation is also seen as building on the inherent capacities of individuals and communities, which makes the notion of open innovation especially relevant. ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Characteristics of social entrepreneurs Ambitious Mission-driven Strategic Resourceful Results-oriented ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Innovation & Entrepreneurship 3e by Bessant & Tidd Why social innovation?   Social entrepreneurs are not content just to give a fish or teach how to fish. They will not rest until they have revolutionized the fishing industry. — Bill Drayton, CEO, chair and founder of Ashoka, a global non-profit organization devoted to developing the profession of social entrepreneurship ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Social identity matters… ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Innovation & Entrepreneurship 3e by Bessant & Tidd Patient innovation ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Corporate social responsibility • social innovation as securing a ‘licence to operate’ • social innovation as aligning values 
 • social innovation as a learning laboratory ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Mapping social innovation to our core model ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Challenges in social innovation ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Innovation & Entrepreneurship 3e by Bessant & Tidd Finding resources ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Developing the venture ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Innovation & Entrepreneurship 3e by Bessant & Tidd Innovation Strategy ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Challenges in social innovation ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Innovation & Entrepreneurship 3e by Bessant & Tidd Summary Innovation is about creating value, and one important dimension of this is making change happen in a socially valuable direction. ’Social entrepreneurs’ – individuals and organizations – recognize a social problem and organize an innovation process to enable social change. ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Innovation & Entrepreneurship 3e by Bessant & Tidd Summary Just because there is no direct profit motive doesn’t take the commercial challenges out of the equation. If anything, it becomes harder to be an entrepreneur when the challenge is not only to convince people that it can be done (and use all the tricks of the entrepreneur’s trade to do so) but also to do so in a form that makes it commercially sustainable. ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Innovation & Entrepreneurship 3e by Bessant & Tidd Summary Social entrepreneurship of this kind is also an increasingly important component of ‘big business’, as large organizations realize that they only secure a licence to operate if they can demonstrate some concern for the wider communities in which they are located. ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Innovation & Entrepreneurship 3e by Bessant & Tidd Summary There are also benefits which emerge through aligning corporate values with those of employees within organizations. And there are significant learning opportunities through experiments in social innovation which may have impacts upon mainstream innovation. ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Innovation & Entrepreneurship 3e by Bessant & Tidd Summary Making social entrepreneurship happen will require learning and absorbing a new set of skills to sit alongside our current ways of thinking about and managing innovation. How do we find opportunities which deliver social as well as economic benefits? How do we identify and engage a wide range of stakeholders – and understand and meet their very diverse expectations? How do we mobilize resources across networks? How do we build coalitions of support for socially valuable ideas? ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Innovation & Entrepreneurship 3e by Bessant & Tidd Team-based exercises Role playing and brainstorming exercise Appoint several team members to be the (tough, hard-nosed and business-minded ‘dragons’) and the remainder of the group should prepare ‘pitches’ setting out how they would carry through a social innovation. Groups should spend a few minutes brainstorming around key areas of social need – and at the same time the Dragons should think of the key questions to ask of any entrepreneur to assess whether and how far they have thought through their business idea. ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Innovation & Entrepreneurship 3e by Bessant & Tidd Team-based exercises Identify an area of social need and develop some ideas for possible innovative solutions which might help deal with this challenge. Then think about how you would turn this into a business plan and convince other people to back your idea or help you take it forward. Think about the likely questions they would ask and how you would make a strong case to convince the more sceptical members of your audience. Write your ideas up as an outline business plan. ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd