British columbia: ahead or behind the global competition curve? – British columbia: ahead or behind the global competition curve? BCCIE Summer Conference The Illuminate Consulting Group 19 June 2017

DISCLAIMER This presentation was delivered by ICG at the BCCIE Summer Conference in Kelowna on 19 June 2017. The presentation shall be considered incomplete without oral clarification. The opinions expressed in this presentation are those of the authors alone. ICG makes no warranty regarding any claim or data presented in this presentation, and does not take any responsibility for any third party acting upon information contained in this presentation. Copyright ICG, 2017. All rights reserved.

ABOUT THE SESSION At USD 170 billion and 5 plus million students, International Education has become a veritable modern Völkerwanderung. BC has carved out a disproportionate niche in this landscape on the strength of its educational quality offering, its geographic location, and as part of a larger Canada brand and immigration narrative. This success has not taken place in a vacuum – other countries and regions have started or redoubled recruiting efforts which puts competitive pressure on BC institutions. At the same time, BC’s value proposition has changed – especially since Vancouver is now one of the highest cost cities in the world. This session offers insights from key sending and receiving countries, and highlights the impact of three trends – volatility, competitiveness, and analytics – on BC.

SESSION FORMAT This session will operate in a two speaker debate style, with one speaker arguing in the affirmative and the other speaker arguing in the negative. Speakers cannot pick and choose their positions but are assigned an affirmative or negative by the chair. The session will address a total of ten questions. In the last third of the session, the audience can ask questions which the speakers can address in comments not including more than three factual statements as they deem fit.

SESSION CHAIR AND SPEAKERS Ajay Patel, Vice President External Development, Langara College Speaker Ian Humphreys, Provost and Vice President Enrolment and Business Development, Langara College Daniel Guhr, Managing Director, ICG

SETTING THE SCENCE – FIVE ARGUMENTS Canadian international education has grown substantially over the last decade, in fact well more than double the number of international students studied in Canada in 2016 than in 2007. Argue: Canada has been the most successful country in international education over the last five years. BC’s share of international students within Canada is around 28 percent. BC is especially strong in the K-12 and university sectors, though colleges have shown sustained growth in the last couple of years. Argue: BC has been the engine for Canada’s success and in fact is the best place on earth to study. BC’s international student intake is driven by Asia, and especially China with a share of around 32 percent. Argue: BC’s strong position in Asian countries positions it well for future growth in this dynamic region. Schools, colleges, and universities in BC are highly regarded for their quality and score well international comparisons (PISA, TIMMS) and rankings (Shanghai, QS, Times Higher). Argue: The key attraction for international students to come to BC is based on the quality of education and the attractiveness of BC itself. BC’s tuition fees in global context are moderate – lower than in the U.S., Canada, and in line with the UK. The cost of living in Vancouver, while high, is in line with similar regions such as Sydney, Toronto, or London. Argue: BC offers a good value proposition to international students. 1 2 3 4 5

British Columbia – Ahead or Behind the Curve BC’s success in the international education landscape has been the result of careful planning – or simple luck. Argue. International students accessing BC education are well prepared, academically capable, and integrate easily. Argue. BC institutions have taken advantage of the rise in international students by adjusting their delivery models, services, curricular design, and international linkages. Argue. BC is reaching its limit with regard to taking in more international students, given housing and capacity issues.  Argue. The future is bright for international education in BC.  Argue. 1 2 3 4 5

DISCUSSION Format The audience is invited to suggest questions to the chair. The chair will ask the speakers to respond with three or less factual statements. Speakers can agree or disagree. Each speaker response should not take longer than 30 seconds.

CONTACT INFORMATION Dr. Daniel J. Guhr Managing Director Illuminate Consulting Group P.O. Box 262 San Carlos, CA 94070 USA Phone +1 619 295 9600 Fax +1 650 860 6109 E-mail guhr@illuminategroup.com Web www.illuminategroup.com 9