Introduction to Business Practice Ferryanto, ST

Class Objective Students are aware on how to creativitely find a business that original, unique and different Students are aware on how to find solutions on a business problems Students are aware on how to find a partnerships and it’s pattern

Introduction

BUSINESS PRACTICE FINAL PROJECT Making the BUSINESS PLAN Making the VISUAL COMM

Indonesia’s Creative Industry Sector (1) Advertising (2) Architecture and Construction (3) Art Market and Antiquity (4) Handicraft (5) General Design (6) Fashion Design (7) Video, Film and Photography (8) Interactive Games (9) Music (10) Performing Arts (11) Publishing and Printing (12) Computer and Software (13) Television and Radio (14) Research and Development

Subject in VCD-UC (1) Advertising (2) Packaging (3) Art and Craft (4) Design (6) Video, Film and Photography (7) Interactive Games (9) Publishing (10) Typography (11) News & Magazine (12) Web design (13) Sequential Art (14) Printing (15) Branding

Understanding the Basic

“Every problems is an OPPORTUNITY for creative solution” Tina Seelig, 2005, Stanford Technology Ventures Program

“Whatever you think, think the opposite” Paul Arden, 2006

“Perubahan pada dasarnya bukanlah penerapan teknologi, struktur, atau manager-manager baru. Perubahan pada dasarnya adalah mengubah cara manusia dalam berpikir dan berperilaku” Rhenald Kasali, 2007

By Istiawati Kiswandono information imagination intuition insight inspiration influence ideas initiate interaction independent integrity innovation

CREATIVITY THINKING SKILL your capacity to think outside the box & put existing ideas together in new combination RESOURCES your knowledge, expertise & access to relevant information INTERNAL MOTIVATION motivation from within; your need or passion to be creative CREATIVITY & INNOVATION © Vadim Kotelnikov & Ferry Chia 1000ventures.com

Discovering Problem and Finding a Solution Kalau Anda punya kemauan kuat, juga INOVASI dan KREATIVITAS, Anda sudah punya modal kuat untuk meraih sukses. Anda tinggal menajamkan INTUISI dan selalu turun ke lapangan Ciputra, Kompas, 25 November 2008, hal 37 Finding Business Unique Innovative Discovering Problem and Finding a Solution

REAL PROBLEM OPPORTUNITY Traditional Market Modern Market

SHIRT HOUSE “KRISNA” Bali Dirty / Pest SUKOWATI Market Bargaining Crowded SHIRT HOUSE “KRISNA” Bali No Bargaining Clean and Expansive Reputable Quality Bad Quality

PROBLEM = OPPORTUNITY ?

+ © titipngeprint.com 2010

© titipngeprint.com 2010

Find the Problem Grab the Opportunity

Assignment

WEEK 1 EXPLORATION Time to be THE XPLORER and going into the field. Student are expected to observe creative business environment around us which: Have an ADDED VALUE Giving out NEW EXPERIENCE In order to: Creatively copy the idea Find Partnerships

WEEK 1 Class Activity Define problem w/ digital data exploration: Find 5 (five) creative companies or business that owns an added value, giving out new experience to it’s customer. Creatively copy the idea and find a unique partnership Put it into an A3 size paper, apply your brand of creativity to put out a presentation design with your idea and description Submmited today (14.10)

WEEK 1 Class Activity Create - 1 PAGE BUSINESS PLAN PROPOSAL: - Name and business type - your choice of a business - copy creatively your business - create an Added value concept - create a New experience concept - Define partnership - 2 Fasilitator Alternative - 3 Submitted today (14.10)

CULTURAL & GREEN DESIGN SHIENNY MARKUS CHRISTIAN SEQUENTIAL ART, COMIC & GRAPHIC NOVEL MULTIMEDIA & ADVERTISING BRANDING & STRATEGIC MARKETING MIKAEL FERRY MICHAEL FOTOGRAFI, PACKAGING, BRANDING & D. IMAGING PRINTING & BUSINESS DEVELOPMENT INDUSTRI KREATIF CULTURAL & GREEN DESIGN

WEEK 1 Home Work Define problem w/ outdoor exploration: Live in (MAGANG)/ Field Survey/ Benchmarking/ Observation 2 (two) creative companies or business that owns an added value, giving out new experience to it’s customer. 2. Put it into an A3 size paper, apply your brand of creativity to put out a presentation design with your idea and description

WEEK 1 Home Work 3. Read CIPUTRA WAY book 4. Explain (point out the page number) on (your understanding): - ENTREPRENEUR meaning - How to dig up business idea - Ciputra’s 10 business principals 5. Submitted next week class as an entry ticket