Hoopla Sneakers Banner Ad Report Run Faster… Jump Higher… Wear Hoopla's!

Purpose of this Report The purpose of this report is to compare the effectiveness of Hoopla’s banner ad on 8 different Web sites. Banner ads are Web advertisements that viewers can click to go the advertiser’s Web site. Clicking on our banner ad takes the viewer to our site at www.hooplasneakers.com

Banner Ad Charges Hoopla Sneakers is charged for banner ads. Charges are based on thousands of impressions. An impression occurs each time a visitor accesses a Web page containing the ad. These charges vary from one site to another. Example: If a site charges $20 per 1,000 impressions and there are 245,000 impressions during a month, the monthly charge will be $4,900

Costs per 1000 Impressions Web Site Cost/ 1000 Impressions Sneaks4Sports $29.00 Flying Foot $22.50 Greason’s $14.00 Surf & Turf $35.25 Mile Five $18.50 A.J. Patterson $20.00 Sportporium $41.00 Victory Boulevard

Click-Through Rates A banner ad’s click-through rate is the percentage of viewers who click the ad to go to the advertiser’s Web site.

Click-through Rates Web Site Click-through Rate Sneaks4Sports 3.7% Flying Foot 2.6% Greason’s 1.5% Surf & Turf 4.1% Mile Five 2.8% A.J. Patterson 4.3% Sportporium 5.6% Victory Boulevard 2.9%

Cost per Click-through The following chart shows the cost per click-through for each Web site.

Hoopla’s is a service that charges banner ads per click.