Persona Ecosystem Example Step 1 – Identify The Market Step 2 – Establish Target Personas Step 4 – Plot Touch-points Step 3 – Insert 3rd Party Influencers Decision Maker Account Exec Associations LDR Company Website Analysts User Prospect Technical Prospect Key Influencers Peer Groups Customer Service Industry Trade Shows Thought Leaders White Papers Webinars Blog Mobile Adv Field Events Direct Mail Email Banner Ad Social Media Step 5 – Map Potential Demand Generation Opportunities

Persona Ecosystem Step 1 – Identify The Market Step 2 – Establish Target Personas Step 4 – Plot Touch-points Step 3 – Insert 3rd Party Influencers Decision Maker User Prospect Technical Prospect Key Influencers Step 5 – Map Potential Demand Generation Opportunities