2017 IDC Marketing Asset Overview

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Presentation transcript:

2017 IDC Marketing Asset Overview

Grow the Core: Scotch® Home and Office Tapes Sales Tools Samples/Offers On-line Brand OTT/Insights Adjacency Recommendations First in Search Recommendations

Grow the Core: Scotch® Packaging Tapes Brand OTT/Insights Sales Tools Samples/Offers On-line Adjacency Recommendations First in Search Recommendations Two New Claims to Highlight 40X Stronger Guaranteed to Stay Sealed!* Applies to 3850/142/3750/G

Grow the Core: Post it® Notes, Flags and Tabs Sales Tools Samples/Offers On-line Brand OTT/Insights

2017 Back to School Marketing Program Influencer National Program Components Available to Activate: Campaign Guidelines, Key Visuals National In-Store Display and On-line Creative Six (6) social media posts where @Gabby Douglas tags @Postit (with a focus on Facebook and Instagram). Retailers can re-gram, re-post, re-tweet once the Post-it® Brand shares out post on Gabby Douglas. Four (4) :15’s Videos – Gabby’s Goal Board – Shared on social media or used in-store. Unlimited Post-it® Perks emails with retailer-specific segmentation. Unlimited sizes digital banner ads and HTML’s – no retailer logo located inside creative ad unit. Unlimited retail print circular and sampling – no retailer logo located inside creative ad unit. Unlimited retail FSI couponing – no retailer logo located inside creative ad unit. Dates available June 1, 2017 – September 30, 2017

Grow the Profitable Adjacencies: Collaboration Sales Tools Samples/Offers On-line Brand OTT/Insights

Grow the Profitable Adjacencies: Laminating Brand OTT/Insights Sales Tools Samples/Offers On-line MWG currently has small quantity of thermal pouches

Grow the Profitable Adjacencies: Workspace & Privacy Filters Brand OTT/Insights Sales Tools Samples/Offers On-line

Q1 2017 Jan Feb Mar

Q2 2017 Apr May Jun

Q3 2017 Jul Aug Sep

Q4 2017 Oct Nov Dec