Amadeus Air preferences Right provider, right market, right time Author, Department Place, Date

The business challenge Meet major challenges In a volatile travel environment, building strong relationships with preferred providers, having full control over which carriers are sold in which markets, at which time and assuring optimal revenue from sales are major business challenges.       Increase yield In the domain of air preferencing, Amadeus provides customers with targeted selling for both airline and route selection, fine tuned for each travel market and point of sale, favouring high yield travel solutions providing enhanced revenue and reduced workload.

Sell what is most profitable for your business With a single tool that: Is cost-effective and easy to use Ranks travel solutions and routes Reinforces partnerships and maximises revenues Improves my product offer Improves market segmentation Improves customer service

Amadeus Air Preferences solution For the first time, travel agencies can drive the selection and sequencing of air travel solutions using their own business rules, rather than simply filtering the regulation Neutral Air response Amadeus Air Preferences enables customisation of air availability, schedule and timetable displays. A biased display is returned to travel agents according to the travel agency’s own preferences.

Set rules: include, exclude & rank flights Sell the right provider to the right market at the right time 90% of bookings made on the first screen 70% of bookings from the first 3 lines

What our customers say Customers in Spain and the UK moved sales from non-preferred to premium providers by up to 15% in the first months of piloting A pilot customer performing 55M availability, schedule and long sell transactions in Scandinavia, France and Benelux confirmed that 75% of the look traffic is on the first screen when they use the Amadeus Air Preferences biased display as the default display.

Benefits and business impact - 1 Complete control over what is displayed and sold Take control YOU decide what is displayed in availability, schedule & timetable displays The biased display is the default display You decide who sells what, where and when Get instant proficiency No training required for travel agents Uses standard Amadeus Air entries Java-based Graphical User Interface guides the administrator workflow Cost-effective, easy to use solution Improve your negotiating power Give display preference to partners that offer the best margins Promote preferred carriers. Demote/exclude/blacklist other carriers Drive business to airlines, hubs, types of flight Reinforce partnerships & maximise revenues

Benefits and business impact - 2 Optimise your Point of Sale strategy Tailor your travel preferences By point of sale from global level down to an individual office ID By route from global level down to individual route or airport pair Improve customer service Care for your customers The perfect complement to Amadeus Travel Preferences Manager Make the best offer and increase customers confidence and loyalty Stay ahead of the competition Update preferences instantly in real time Impose your distribution preferences while respecting clients’ preferences Improve productivity and outpace the competition

Control what is displayed and sold Rule defined for: Point of sale Market 1 Market 2 Who’s asking? From where? To where? Rule defined by: Owner Rule Rank Itinerary Segment Connecting point

You control what is displayed & sold Determine which flights agents see in a display and the order in which they appear Give preference to: carrier, alliance or group of carriers Or to types of flights: non-stops, directs, COG, connecting, code share Fully flexible route selection Define rules for any point of sale and any origin & destination Variety of parameters to include, exclude, blacklist & rank flights Default display is biased display Information available to book seats on more than 497 carriers worldwide

Sell what’s right for your business and what’s best for your customers Amadeus Travel Preferences Manager Amadeus Air Preferences Amadeus Air Preferences are merged with Amadeus Travel Preferences Manager* air preferences from corporate and individual customer profiles to create a single coherent or twin air availability display that reflects both sets of preferences. * Amadeus Travel Preferences Manager governs company and traveller preferences

Sell what’s right for your business and what’s best for your customers Client PRF (PRF display) Your PRF (biased display) “In Twin display, I can see both my client’s preferences and our preferences at a glance!”

Easy maintenance throughout the process Powerful Graphical User Interface guided workflow Test different scenarios for maximum impact See the effect of a rule before storing a preference using the UNIQUE simultation function. Hierarchy retrieval See which rule is applied in one shot. No secondary display is needed, all information is shown in the same interface.

Optimise premium selling periods Create promotional screen messages to guide agents decisions Give extra information when a particular route is requested Targeted flights appear on day 1 of the offer Automatically removed when the offer ends

Our Unique Competitive Advantages Simulator See the rule effect before storing a preferences rule, thanks to the “simulation” function. Biasing rules apply on top of fully dynamic route selection, based on up-to-the-minute flight schedule information. 64-character free flow text message can be displayed in the header on specific origins and destinations and displayed above a group of flights. Changes to air preferences can be implemented immediately ensuring that the benefits of new agreements are realised in the fastest possible time. Find out which rule applies in one shot. All information shown within the same interface. Drive sales to specific partners’ hubs and exclude other hubs. Real time data Messaging facility Real time updates Hierarchy retrieval Connecting points

Amadeus product portfolio positioning Status Compatibility with Amadeus Travel Preferences Manager Available Amadeus Selling Platform cryptic and command page (all versions) Amadeus Selling Platform Graphic Air (all versions) Amadeus API / Web Services all versions Integration in Master Pricer suite of products No requirement Amadeus e-Travel Management Amadeus Selling Platform graphic All Fares Amadeus Selling Platform Graphic Profiles + Not compatible with Amadeus Travel Preferences Manager. Twin display not available. Application Interface record, Sales Manager, Agency Manager, Service Fee Manager, Amadeus e-Retail Engine Not applicable **speed mode and twin display of Travel Preference Manager SELL 4.3P120 or higher required

Roadmap

Amadeus Air Preferences Sell the right provider to the right market at the right time

FAQ - 1 I have several rules and I need to blacklist a carrier. Should I update all my rules? Answer: All the rules where the carrier is supposed to operate YES. A new feature to blacklist a carrier on all Origin & Destinations from Amadeus Air Preferences display is planned. Please refer to the roadmap for dates Can I still see a Neutral Response? Answer: Yes, AAP can be switched off at query level in Air displays (using AN1A/ SN1A/ TN1A). Neutral displays can be switched off at agency’s request if a letter of agreement is signed (field NSO in office profile).

FAQ - 2 I want to enforce my policy but I want to protect corporations’ policy Answer: AAP is compatible with Travel Preferences Manager but if an airline is excluded from AAP, it won’t be displayed in TPM displays even if it is preferred by the corporation. AAP is not compliant with AeTM yet. It doesn’t look at the corporation’s policy stored there. However, enhancements are under discussion to give agencies the choice of returning the carrier to a corporation or not for both channels. I need reports to know which carrier to promote / demote & maintain my rules Answer: No report is available today. However, enhancements are under discussion to offer reports showing how AAP influence bookings and help customers to track which rules are efficient and which ones are not. Please refer to the roadmap for dates.

FAQ - 3 Can I define my hotel & car policy in AAP? Answer: No, Amadeus Air Preferences governs Air content only. Can I add corporation policy in AAP? Answer: No, Amadeus Air Preferences governs Agency policy only.

Click here to view the Amadeus Air Preferences product demo

Ordering procedure Schedule 43 to be signed with Amadeus Central (Revenue Management-Madrid). Customer to sign the commercial proposal of GCIS or an ACO entity. The appropriate CR to be  assigned to Amadeus Air Preferences Product Management. Amadeus will provide the customer with Amadeus Air Preferences within 3 weeks provided that no major change is involved in the meantime. For full details of the ordering process please contact your local Amadeus representative

Contacts To find out more about Amadeus Air Preferences, contact your local Amadeus sales representative or visit: www.amadeus.com/travelagencies

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