Higher Marques 2013 Portfolio Manager Program October/November

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Higher Marques 2013 Portfolio Manager Program October/November

Grand Marnier Higher Marques The Grand Marnier Higher Marques offerings showcase the House of Marnier Lapostolle’s unrivaled craftsmanship and dedication to delivering against the brand’s iconic status. The Higher Marques portfolio includes esteemed products that offer luxury to discerning consumers. The complexity of each of the products represents the quality and authenticity that the House of Marnier Lapostolle was built on. Grand Marnier 100th, Cuvée 1880 and Quintessence are expressions of the over 150 years of commitment to quality that began with the founder Louis Alexandre Marnier Lapostolle.

Key House of Marnier Dates 1827: Creation of the Lapostolle Distillery by Eugene Lapostolle 1880: Grand Marnier liqueur invented by Louis-Alexandre Marnier Lapostolle 1927: Creation of the Cuvée du Centenaire Served at the Villa “Les Cèdres” in St Jean Cap Ferrat 1977: Creation of the Cuvée du Cent Cinquantenaire 2011: Creation of the Quintessence 2013: Creation of Cuvee 1880

The new Higher Marques offerings showcase the House of Marnier’s unrivaled craftsmanship and dedication to quality $199 $350 $899

Cuvee de Centennaire’s packaging has been upgraded to match the level of super premium quality and heritage it commands Current New

About Cuvee de Centennaire – 100th Anniversary Marque Background: Introduced in 1927, Grand Marnier Cuvée du Centenaire celebrates the 100th Anniversary of the House of Marnier Lapostolle. In 2013, the House of Marnier Lapostolle is proud to introduce a new, contemporary packaging design that reflects the premium and quality nature of the Maison. Cuvée du Centenaire is an exceptional blend of refined XO Cognacs from the Grand Crus of Grande and Petite Champagne combined with the essence of wild tropical oranges. Cognac blends found in Cuvée du Centenaire are aged up to 25 years old. The result, a perfect balance of smoothness and intense flavors with a complex, lingering finish.   Packaging Restage Rationale: Build a comprehensive higher marque product line that provides a premium trade up from Grand Marnier Cordon Rouge at a competitive, higher price point by improving quality packaging cues Reinstate brand heritage & elegance by returning to the core iconic bottle shape with additional quality cue modifications Packaging for Cuvée du Centenaire has transitioned to a more contemporary look and feel to match the level of ultra-premium quality and heritage it commands

About Cuvee de Centennaire – 100th Anniversary Tasting Notes: Color: Beautiful medium amber color. Aroma: Superb, rich finesse and complexity of candied orange notes, hints of tobacco and balsamic originating from the Cognac. Taste: Round and velvety notes from the characteristics of the fine older Cognac blends with lingering flavors of dried fruit, almonds and honey. Finish: Lovely lingering finish with nuances of orange essence, dried fruit with powerful notes of aged Cognac. Enjoy:  Neat or on the rocks.

About Cuvee 1880 The Cuvee 1880 bottle design was based on an actual Grand Marnier bottle from the 19th century

About Cuvee 1880 Grand Marnier Cuvée 1880: Rationale: Cuvée 1880 commemorates and pays homage to the year that the world renowned brand, Grand Marnier was created by founder Louis Alexandre Marnier Lapostolle. Grand Marnier Cuvée 1880 is a distinctive blend of aged, premium Grande Champagne Cognac XO and wild tropical orange parfum. Following the celebrated products such as Grand Marnier Cuvée du Centenaire (100th), and Quintessence, Cuvée 1880 is a beautiful expression that offers bolder Cognac tasting notes with hints of orange essence. The elegant design found on the bottle is inspired by the Belle Époque period and Art Nouveau era, which was popular in Paris during the late 19th century.   Rationale: Offer a premium trade up to the Grand Marnier Cuvée du Centenaire (100th) via packaging & liquid/formula GM 150th formula was not differentiated enough from Grand Marnier 100thto justify higher price point Cuvée 1880 is distinctive blend of aged, premium Cognacs and wild tropical orange parfum, however with significantly less sugar and orange parfum when compared to Grand Marnier 100th which results in a more Cognac forward taste profile The pricing of Cuvée 1880 is at a premium to Grand Marnier 100thwith a price point of $349.99; (GM 100th is priced at $199)

About Cuvee 1880 Tasting Notes: Color: Deep amber color with hints of copper. Aroma: The initial sensation is of the fine Cognac notes, followed by the aromas of dried apricot, hazelnut and oak which finish with a subtle fragrance of orange essence. Taste: Very powerful and complex Cognac forward notes with significant hints of orange flavors. Finish: The finish is very aromatic, yet results in a balanced assembly of older Cognacs, orange and dried fruit. Enjoy:  Neat or on the rocks.

Only 1,200 bottles available in the US The highest expression of the Marnier-Lapostolle family’s craftsmanship, Quintessence, returns this year in limited quantities Only 1,200 bottles available in the US

About Quintessence Quintessence: First introduced in 2011 in limited quantities, Quintessence is made with the most precious Cognac from the private reserves of the Marnier Lapostolle family. Cellar Master Patrick Raguenaud carefully selects very rare Cognacs coming exclusively from Grande Champagne, the most prestigious growing area of Cognac. He then blends these outstanding eaux-de-vie with very old Cognac from the family Paradis, their private cellar, which includes Cognacs that date back to 1906. This rare and unique blend of Cognacs is then combined with unique double distilled orange essence resulting from a time honored secret production process. Instead of being macerated in neutral alcohol, oranges are macerated in a very aromatic orange essence before being distilled. The blend of Cognac and orange essence is then aged in French oak casks, so that the flavors can mature together; reach the perfect balance and the quintessential taste. Blend of Cognacs is aged up to 100+ years.

About Quintessence Tasting Notes: Color: Beautiful amber color, tinged with copper. Aroma: Distinctly, aggressive orange notes and oaky Cognac aroma. Taste: Rich orange and citrus notes, with subtly fused hints of dried apricot and hazelnuts. Finish: Lingering notes of orange essence, dried fruit with powerful notes of aged Cognac. Enjoy:  Neat or on the rocks.

About Cuvee 1880 Tasting Notes: Color: Deep amber color with hints of copper. Aroma: The initial sensation is of the fine Cognac notes, followed by the aromas of dried apricot, hazelnut and oak which finish with a subtle fragrance of orange essence. Taste: Very powerful and complex Cognac forward notes with significant hints of orange flavors. Finish: The finish is very aromatic, yet results in a balanced assembly of older Cognacs, orange and dried fruit. Enjoy:  Neat or on the rocks.

What is happening with Cuvee du Cinquatenaire – 150th Anniversary? Cuvee du Cinquantenaire is being phased out due to lack of liquid differentiation from Cuvee du Centennaire Liquid, while fantastic, is not differentiated enough to justify price differential versus 100th Anniversary Once current inventory is depleted, product will no longer be available Cuvee 1880 is positioned between 100th Anniversary and Quintessence to replace this product

Higher Marques Portfolio Summary Base Cognac from the Best 5 Crus Fine Champagne (Grande + Petite Champagne) Grande Champagne Grand Champagne and Family Paradis Collection Age Aged up to 10 years Aged up to 25 years Aged up to 75 years Aged up to 106 years Maturation Extra maturation of 6 months in oak vats Extra maturation of 2 years in oak vats Extra maturation of 3 years in oak vats Double distillation of orange peels Cognac % 51% Cognac 82% Cognac 91% Cognac Sugar Content 200 g Sugar 100 g Sugar Color Topaz/Gold/Amber Medium Amber Amber Amber/Copper Taste/ Aroma Oak,orange zest, vanilla, toffee Orange,Spice/Dried fruit, Nutmeg/Complex/Light Oak, cassis/Round Orange/Floral/Vanilla

The Higher Marques will be Supported with Consumer & Trade Advertising through the balance of the year Market Watch June – December Wine Spectator July – December Departures October – December Experiential high net worth individual events hosted by Departures and Grand Marnier to be executed in October/November in NYC and additional market (TBD)

Other tools available – flight tray Tools Available to You Liquid Samples 750ml of 100th Anniversary 750ml of Cuvee 1880 750ml of Quintessence New Higher Marques Sales Materials Includes a beautiful embossed folder filled with individual sell sheets of the higher marques and a beautiful summary brochure of all products Individual T&E to Support Programming $300 per PM Flight Trays Contact your RMM to secure quantities If region is out of inventory, contact Mara Drivas, on GM brand team who can transfer incremental flight trays to your region Other tools available – flight tray Mock-up of flight tray – glasses sit straight across in real tray