Board Report | June 27, 2017 ANYONE WISHING TO SPEAK BEFORE THE VOTE ON ANY AGENDA ITEM MUST FILL OUT A PURPLE FORM ON THE SIGN-IN TABLE. COMMENTS WILL BE LIMITED TO THREE MINUTES. Audience Questions and Comments PERSONS WISHING TO SPEAK MUST FILL OUT A WHITE FORM, LOCATED ON THE SIGN-IN TABLE, BEFORE THE MEETING. COMMENTS WILL BE LIMITED TO THREE MINUTES.

Board Report | June 27, 2017 CHAIR REPORT

Board Report | June 27, 2017 Executive Director

EXECUTIVE MANAGEMENT REPORT June 27, 2017 Justin T. Augustine, III The RTA’s P3 Legislation was signed on June 14, 2017 ACT No. 216 New Tiger Grant opportunity and New Bus Grant Opportunity for Bus and Bus Facilities discretionary Grant. (U.S. Department of Transportation) 2017 Hurricane Season preparedness Update Visit to Metal Shark

EXECUTIVE MANAGEMENT REPORT June 27, 2017 Justin T. Augustine, III FTA Quarterly meeting – Wednesday, June 28th, 8:30 – 3:20 Presentation - GoMobile 2.0 Presentation – Angele Boutte Video Recognition of Clarence Glover – Justin T. Augustine, III Update – Fare Analysis Policy Study CH2m Hill – Adelee M. Le Grand Presentation – Strategic Mobility Plan – Adelee M. Le Grand

GoMobile Marketing Campaign June 27, 2017

GoMobile 2.0 – NEW Benefits Customers will experience many NEW added benefits! Every type of currently offered RTA Pass and Fare is now available on the app, for bus, streetcar and ferry* Single fares and passes can be stored in the app, and customers may activate them whenever they choose Passes/Fares purchased in the app can be stored and will be valid for use up to 12 months A customer can buy and use multiple individual single fare tickets at once — enough for an entire family or group! No additional convenience fees are added to any in-app purchases. Ability to use visual verification, scanners, or NFC to use tickets Expandable and customizable * See full list of Fares and Passes offered on last slide

GoMobile 2.0 – NEW Benefits Customers will experience many NEW added benefits! Riders can see the stops and routes nearest to them anywhere in the service area Riders can see when the next bus/streetcar is scheduled to arrive View every route map and schedule within the app Riders can quickly see if a route has a delay or detour in the Service Alerts tab Mark favorite routes in the app and they will always appear first Plan a route using Trip Planner without ever leaving the app

Ads Highlighting New Benefits: Every type of currently offered RTA Pass and Fare is now available on the app, for bus, streetcar and ferry

Ads Highlighting New Benefits: Single fares and passes can be stored in the app, and customers may activate them whenever they choose Passes/Fares purchased in the app can be stored and will be valid for use up to 12 months

Ads Highlighting New Benefits: A Customer can buy and use multiple individual single fare tickets at once — enough for a family or group!

Ads Highlighting New Benefits: Passes/Fares purchased in the app can be stored and will be valid for use up to 12 months

Ads Highlighting New Benefits: Every type of currently offered RTA Pass and Fare is now available on the app, for bus, streetcar and ferry Single fares and passes can be stored in the app, and customers may activate them whenever they choose Passes/Fares purchased in the app can be stored and will be valid for use up to 12 months Riders can see the stops and routes nearest to them anywhere in the service area View every route map and schedule within the app

Ads Highlighting New Benefits: Mark your favorite routes in the app and they will always appear first

Ads Highlighting New Benefits: Single-ride Senior fare tickets now available Rider’s just show their ID when boarding using senior fare.

Ads Highlighting New Benefits: Riders can see the stops and routes nearest to them anywhere in the service area View every route map and schedule within the app

Ads Highlighting New Benefits: Every type of currently offered RTA Pass and Fare is now available on the app, for bus, streetcar and ferry Single fares and passes can be stored in the app, and customers may activate them whenever they choose

Ads Highlighting New Benefits: Every type of currently offered RTA Pass and Fare is now available on the app, for bus, streetcar and ferry

Ads Highlighting New Benefits: Riders can see the stops and routes nearest to them anywhere in the service area View every route map and schedule within the app

Ads Highlighting New Benefits: Single fares and passes can be stored in the app, and customers may activate them whenever they choose Passes/Fares purchased in the app can be stored and will be valid for use up to 12 months

GoMobile 2.0 – Preparing for Launch Beta Testing – June 1-30, 2017 Over 100 internal and external beta testers are currently testing the new app We analyze feedback via bi-weekly reports and are making make app improvements during this beta testing period Sessions held with the operations, clerks, dispatch, supervisors, rideline and administration members garnered feedback used to make app adjustments . Example: We extended the boarding time in the app from 10 min to 15 min Our goal is to create the best possible app experience for customers prior to public launch!

GoMobile 2.0 – Preparing for Launch Internal Training & Education Initiatives Many tactics have been utilized to educate employees prior to launch. Paystub announcements Flyers delivered to Operator mailboxes Signs/Posters posted throughout the building Meetings with leaders and members in Operations, Finance, and Public Information Informational Q&A Session with Operations, Supervisors, Clerks, Dispatch, Rideline and administrative staff And More to come… Operator Training Sessions/ Q&A Rideline Trainings/ Q&A All Administrative Employee Meeting

GoMobile “Morning Mixer” – June 9, 2017 We held a “Morning Mixer” in the Operators Lounge on Friday, June 9th beginning at 4:00 am to speak with operators about the launch of GoMobile 2.0 and it’s NEW benefits and features along with a light breakfast of coffee and donuts. Benefits: Great open dialogue, feedback, and general positive overall tone regarding benefits offered through updated version of the app

GoMobile 2.0 Every Fare Type and Currently Offered Pass is Now Available on the NEW GoMobile 2.0 App! SINGLE RIDES Single-Ride Fare $1.25 Single-Ride Fare with Transfer * $1.50 Single-Ride Ferry Pass $2.00 SENIOR FARE SINGLE RIDES Single Ride Senior Fare (ID Required) $0.40 EXPRESS BUSES Single Ride Express Fare Single-Ride Express Fare with Transfer $1.75 PASSES 1-Day Jazzy Pass 3-Day Jazzy Pass 5-Day Jazzy Pass 31-Day Jazzy Pass $3.00 $9.00 $15.00 $55.00 5-Day Ferry Pass     31-Day Ferry Pass                                         $18.00 $65.00 1-Day Integrated Pass     5-Day Integrated Pass     31-Day Integrated Pass     $7.00 $30.00 $105.00 *A Transfer cannot be bought as a stand alone purchase on the app. Customers can buy the Single Ride with Transfer option.

EXECUTIVE MANAGEMENT REPORT June 27, 2017 Justin T. Augustine, III Video Recognition of Clarence Glover – Justin T. Augustine, III

EXECUTIVE MANAGEMENT REPORT June 27, 2017 Justin T. Augustine, III Update – Fare Analysis Policy Study CH2m Hill – Adelee M. Le Grand Presentation – Strategic Mobility Plan – Adelee M. Le Grand

Regional Fare Policy Study Board Presentation June 27 2017

Today’s Agenda Phase I: Regional Pass Research and Technical Evaluation Key Assumptions Project Goals and Objectives Stakeholder Interviews Regional Pass Alternatives Phase II: Regional Pass Fare Assessment and Implementation Selected Regional Pass Alternatives Implementation Requirements Next Steps   Schedule  

Phase I: Regional Pass Research and Technical Evaluation

Key Assumptions 2012 COA is the main data source A new survey and additional research is recommended Focus on pass alternatives rather than new fare collection technology Although mentioned, smartcards are not viable for short-term implementation Existing technology will need to be evaluated before implementing new programs

Project Goals and Objectives Create short-term and long term regional transit strategies Evaluate existing regional travel and transfer behavior Build consensus among stakeholders Support Strategic Mobility Plan

Stakeholder Interviews

Stakeholder Interviews - Findings Goals Consistent Fare Prices Seamless Transit Concerns Transit Needs Lack credit cards & smartphones Outdated Data

Stakeholder Interviews - Findings Key Strategies Pricing for regional day pass Fare coordination between parishes NORTA and JeT – discuss options for regional travel and implementation Improving transit for commuters and workforce Meeting with local businesses and community for consensus on regional transit strategy Pre-purchasing tickets off the bus to expedite boarding

Regional Pass Alternatives

Key Factors in Identifying Alternatives Benefits Uses existing technology Familiar to customers Advance ticket purchase / pre-boarding Challenges Different existing fares for NORTA and JeT Fare policy and fare coordination agreement Revenue equity Technology upgrades and compatibility Low-income / lack of smartphone ownership Reason for Further Evaluation Using existing technology

Regional Pass Alternatives Fare Media and Fare Passes Benefits Challenges Reason for Further Evaluation Alternative 1 Magnetic Stripe Regional Pass Familiar to customers – easy to purchase and use Uses existing technology Advance ticket purchase Unreadable tickets / ticket fraud Coordinating ticket stock and printing capabilities Higher costs for ticket stocks and printing Familiar to customers Preferred by stakeholders   Alternative 2 Mobile App Regional Pass Buy tickets on phones - anywhere, anytime O&M by GoMobile App developer Reduces cash transactions on vehicles Lack of access to smartphones for low- income (Title VI). Poor network access limit ticket purchases Loss of power on smartphones - fare evasion Mobile app not currently available on JeT Relatively simple implementation for NORTA Alternative 1: Magnetic Stripe Regional Pass, a day pass can be used on NORTA and JeT buses and streetcars Alternative 2: Mobile App Regional Pass, a day pass mobile ticket that can be used on NORTA and JeT buses and streetcars.

Regional Pass Alternatives Fare Media and Fare Passes Benefits Challenges Reason for Further Evaluation Alternative 3A One-Way Time-Limited Transfer Pass, Magnetic Stripe Familiar to customers – easy to purchase and use Uses existing technology Advance ticket purchase Unreadable tickets / ticket fraud Coordinating ticket stock and printing capabilities Higher costs for ticket stocks and printing Familiar to customers Some stakeholder interest Alternative 3B One-Way Time-Limited Transfer Pass, Mobile App Buy tickets on phones - anywhere, anytime O&M by GoMobile App developer Reduces cash transactions on vehicles Lack of access to smartphones for low- income (Title VI). Poor network access limit ticket purchases Loss of power on smartphones - fare evasion Relatively simple implementation for NORTA  Alternative 3A: One-Way Time-Limited Transfer Pass, Magnetic Stripe one-way ticket that can be used to transfer between NORTA and JeT. Alternative 3B: One-Way Time-Limited Transfer Pass, Mobile app one-way ticket that can be used to transfer between NORTA and JeT.

Regional Pass Alternatives Fare Media and Fare Passes Benefits Challenges Reason for Further Evaluation Alternative 4 Stored Value Magnetic Stripe Pass Familiar to customers – easy to purchase and use Advance ticket purchase Reusable media until value is depleted Unreadable tickets / ticket fraud Coordinating ticket stock and printing Higher costs for ticket stocks and printing Upgrading and coordinating technology and use across parishes Familiar to customers Use of single pass across parishes Alternative 5 Smartcard Reusable media for prolonged use Customers can buy one pass and re-load value as needed New technology Expensive to implement No less than 2 year implementation timeframe   Not carried forward as a viable alternative at this time due to cost and long implementation requirements Alternative 4: Stored Value Magnetic Stripe Pass, reusable media that allows customers to load value ($10, $15, $20) on to a transit pass and debit fares from NORTA or JeT. Alternative 5: Smartcard, reusable media for prolonged use that customers can buy one pass and re-load value as needed. Note: Currently stored value cards are on the screen on their existing TVMs. Stored value is not currently offered on GoMobile app.

Conclusions: Selected Regional Pass Alternatives Alternative 1: Magnetic Stripe Regional Pass, a day pass can be used on NORTA and JeT buses and streetcars Easy to use Familiar to customers Advance ticket purchase Alternative 4: Stored Value Magnetic Stripe Pass, reusable media that allows customers to load value ($10, $15, $20) on to a transit pass and debit fares from NORTA or JeT. Familiar to customers – easy to purchase and use Reusable media until value is depleted

Phase II: Regional Pass Fare Assessment and Implementation

Potential Implementation Requirements Potential Areas of Implementation Potential Implementation Requirements Alternative 1: Regional Pass Magnetic Stripe Alternative 4: Stored Value Magnetic Stripe Pass Cost and Procurement Consistent ticket stock across parishes   O&M and inventory for magnetic ticket stock Testing ticket stock Branding and marketing Driver training O&M for software and technology upgrades JeT procurement for mobile app or using NORTA’s mobile app Technology Upgrading and calibrating fareboxes O&M on fareboxes and OCUs Tracking flash-pass with separate button on OCUs Mitigation to prevent fare evasion from loss of power on mobile phones Mitigation for dealing with damaged or unreadable tickets

Potential Implementation Requirements Potential Areas of Implementation Potential Implementation Requirements Alternative 1: Regional Pass Magnetic Stripe Alternative 4: Stored Value Magnetic Stripe Pass Policy and Regional Coordination   Determining appropriate ticket price Develop promotional tickets Tracking ticket purchases and usage Revenue equity between parishes Agree on O&M costs between parishes Marketing and Revenue Marketing new pass type Potential advertising revenue Potential revenue from promotional tickets

Next Steps Review peer agency fare policies Conduct fare price Develop model to review changes in ridership behavior Develop a set fare policy and fare media options Quantitative and qualitative assessment Support public engagement efforts Review peer agency fare policies - compare base fares, fare structures, relative transit affordability, fare policies, method of payments, and transfer opportunities Conduct fare price responsiveness - estimate anticipated customer fare price response Develop model to review changes in ridership behavior Develop a set of conceptual fare policy/structure options and fare media approaches. Quantitative and qualitative assessment of conceptual options - estimate the revenue and ridership changes from a regional day pass and a stored value pass. Support public engagement efforts - create presentation materials for public engagement for recommended fare alternatives.

Schedule

Schedule Kick Off & Survey Preparation Establish Project Goals Develop Schedule Review Survey Questions June 2017 Peer Agency Review Review peer transit agencies fares, policies, and payments June - August 2017 Fare Price Responsiveness Review existing fares structure, policies, ridership Evaluate fare changes July - August 2017 Conduct Survey (CTG / Dikita) Conduct ridership survey July 10 - August 1, 2017 Present Current Findings Peer review findings Initial price responsiveness NORTA Committee Meetings August 15 - 17, 2017 Ridership Evaluation & New Fare Policy Structure Review survey results Evaluate new passes Develop new fare structure August - October 2017 Public Engagement Develop community outreach and education materials October - November 2017 In-Person Working Session Discuss findings from survey and fare policy options November 7 – 9, 2017 Final Report Present findings and recommendations Present Final Report December 12 – 14, 2017

Thank You.

APRIL 2017 FINANCIALS June 27, 2017 Ronald G. Baptiste, Jr.

Late Night Service Update

RTA Investments in Late Night Service In 2014, RTA conducted a late night survey that was used as the basis for recent investments in overnight transit services. The purpose of this study was to identify feasible service and funding alternatives that improve later evening transit options for downtown commuters. The need for this project grew out from a series of public meetings about possible service changes focusing on the need for late evening service connecting workers in the Central Business District (CBD) and French Quarter districts to their homes in New Orleans. 1,539 rider surveys were collected from December 9, 2013 to February 11, 2014. Overnight Service Expansion In 2016 RTA expanded its overnight service to operate with 9 additional lines until 5:00am and extended one route until 1:40am. The lines operate throughout the city, providing late night workers with options to get home via transit. Neighborhood Line(s) New Orleans East 63, 94 Algiers 100, 114 Lower 9th Ward 84, 88 Mid-City 39, 47, 94 Gentilly 52, 55, 94 Uptown 12

Lines with 24 hour and Overnight Service Late Night Service – Comparative Analysis Lines with 24 hour and Overnight Service Pre-Katrina: August 2005 Today: May 2017 Lines Overnight Frequency 24-Hour Service 11-Magazine 60   12-St. Charles Streetcar 30 20 39-Tulane 42-Canal-Cemeteries Streetcar 47-Canal-Cemeteries Streetcar 52-St. Bernard-Paris 55-Elysian Fields 84-Galvez 90 88-St. Claude-Delery 88-St. Claude 97-Broad-Oak Island/ 98-Broad-Village D'Est 94-Broad 114-General De Gaulle-Sullen Overnight Service 100-Algiers OWL 69-NO East OWL 63-NO East OWL

Late Night Service – Overview of Recent Improvements Line 60- Hayne Service improvements: In 2016 RTA doubled midday service, added late evening trips and introduced weekend service.   Annual Service Hours 2013 2015 2017 60- Hayne 5,918 6,169 12,359 Line 62- Morrison Express Service Improvements: In 2015 Line 62 was extended to serve the New Walmart on Bullard. In 2016, an additional trip after Midnight was added to provide an additional option for riders. Annual Service Hours 2013 2015 2017 62- Morrison Express 17,458 23,947 27,296

Late Night Service – Overview of Recent Improvements Line 63- New Orleans East Owl Service Improvement: In 2016 Additional trips were added to provide service to New Orleans East overnight. Service operates between 1:00am and 5:00am. Annual Service Hours 2013 2015 2017 63- NO East Owl 523 518 2,476 Line 64- Lake Forest Express/ Line 65- Read Crowder Express Service Improvements: In 2015 service was increased along Lake Forest Boulevard along with Read and Crowder Boulevards with the introduction of Line 65. In 2016, service was extended from Bullard to MIchoud/ Expedition, increasing connectivity and expanding access for customers in Michoud. For late night customers, a 12:30am trip was added daily. Annual Service Hours 2013 2015 2017 64- Lake Forest Express 11,121 17,404 20,328 65- Read Crowder Express N/A 15,704 18,902

Late Night Service – Overview of Recent Improvements Line 94- Broad Service Improvements: In 2016 RTA added peak hour service to Line 94, doubled weekend service to every 20 minutes and introduced 24-hour service. Annual Service Hours 2013 2015 2017 94- Broad 37,564 39,144 51,477

Option 1: 55-Elysian Fields 94-Broad 62-Morrison Express

Option 2a and 2b: 55-Elysian Fields Canal Streetcar 2a: Elks Place -> 62, 64 or 64 2b: Broad St.

Option 3: 2-Riverfront, last trip Elks Place or, Broad St.

Late Night Service – Next Steps We reviewed notes from the field study and assessed our existing late night service. Service Adjustments to the following lines will be made to improve late night service: 62-Morrison Express 63-No East OWL 64-Lake Forest Express 94-Broad 201-Kenner Loop

Late Night Service – Service Adjustments 62-Morrison Express: Additional late night trip added to provide more direct service for service workers ending shifts late at night. Schedule adjusted to provide better timed transfers for people traveling to NO East after midnight. 63-NO East OWL: Service starts one hour later because of the additional late night trip on the 62-Morrison and 64-Lake Forest. 64-Lake Forest Express:

Late Night Service – Service Adjustments 94-Broad: Start times for select, late-night, outbound trips were adjusted to improved time transfers for people traveling to New Orleans East after midnight. 201-Kenner Loop: The final evening trips of the line were extended to Williams and Airline before pulling in to the garage to provide better service for people using those final trips. (Map/Animation)

Cleaner, Smarter Transit. THE END @NewOrleansRTA