Business plan Put the company logo Name of a company Address City or a postal code Telephone Fax Е-mail

Content Business Idea Team Marketing Business system and organisation Implementation plan Risk analysis Sources of financing Schedule

Executive Summary: Describe ⁅ here ⁆ for whom and for what purpose your Business plan is made. 01 Brief information about the company. Write the name of your company and what it does 02 Added value. Describe why the market needs your company, what market problems and needs it solves. 03 Team. Briefly describe that your team has enough experience, expertise and enthusiasm to succeed. 04 Business system. Describe what your company focuses on, and what business processes will be outsourced. Name your existing and potential partners. 02 05 Finance. Write on what sales volumes and profits you plan to reach by the end of 3 years and when the break-even point and payback point are expected. Exit the transaction. Write what you are planning to do with the company later. (going public (IPO), Sale to the State, Sale to another company)

01 02 03 Business Idea What is your product? What benefit will it bring to society? 02 What is the demand in the market? Are there any competitors? 03 Is your idea innovative? What is new in it?

Team Describe the skills of the employees in this matrix: Technical skills Interpersonal skills Technologies Finance Project management Building relationships Sales and marketing Production HR Skills Social skills Initiative Communication skills Sales skills Negotiation skills Stress resistance Aizhan Aidar Aisulu Vacancy 1 Vacancy 2 Describe the skills of the employees in this matrix: ** The product manager and experienced salesperson are essential components of the business

Marketing Describe your market: My First Template Marketing Describe your market: The size of the market and the logic of its calculation. What are the trends and risks of the market The number of competitors (direct and indirect) Your advantage over competitors Define your marketing strategy: Pricing policy Distribution channels Communication tools Expected market share by years Your client Market conditions Marketing strategy Describe your target audience: Age group Occupation Places of visit Preferences / trends

Business system and organisation RESEARCH AND DEVELOPMENT PRODUCTION SERVICE SALES AND MARKETING DISTRIBUTION Describe what is done on each stage. Does the company do it, or outsource it? If the process is outsourced, name your potential and existing partners and suppliers. If this is an internal process: describe the team's profile and its quantitative composition with expansion plans. Describe where (geographically) each stage will be conducted.

Implementation plan Milestone 3 Milestone 2 Milestone 1 Describe the overall project schedule with its key events (milestones), in the following graph. Then give a more detailed plan of action. Milestone 1 Milestone 2 Milestone 3

Technical feasibility Risk analysis Tell about potential risks. The following are the standard risk groups that you can consider. However, it is recommended that you devote some time to this analysis and use the tools for drawing up a risk map and scenario analysis. Demand side Legal obstacles Technical feasibility

Sources of finance Idea Launching Growth Exit Own savings Family’s and friend’s money State support Mortgage Leasing Bank loan Venture capital Floatation Describe your funding needs for the company's development stages and designated purpose. Then describe the sources from which you expect to receive each financing.

Financial model Describe key financial indicators of the company: 1. Indicators of the forecasting profitability and sales 2. Indicators of the expenditure structure 3. Investment plan 4. Indicators of the project payback 5. Indicators of the investment attractiveness 6. Forecasting the value of the company Show your dynamic forecasts in the charts. Planned sales growth

Specify the information and research used in your business plan My First Template Addendum Specify the information and research used in your business plan