OCR Level 1& 2 Cambridge National Award in Business & Enterprise After School Revision Sessions

Exam is 1 hour – written paper Exam Details Thursday 5th January 2016 Afternoon Start Exam is 1 hour – written paper

Your work in these sessions will be written on paper and kept in a plastic wallet – this needs to be kept separate to your class work. If you wish to, you could purchase a folder to keep the work organised.

The front of your paper will look like this

This is your research brief

Research Brief! This is your copy to annotate how you like! You will be given a ‘clean’ one in the exam.

Pre released case Study – H-Tel

Section A Usually covers ownership Change of ownership

Ownership H-Tel is a large business – likely to be Private Limited Company (Ltd) Who owns it Who controls it? Liability

What is liability? “the state of being legally responsible for something.” If you are ‘liable’ for something then you are responsible for it.

What is liability? Liability is how personally responsible you are for the debt of your business

What type of liability is H-Tel? Liability for H-Tel? What type of liability is H-Tel?

Limited Companies Limited companies are owned by their shareholders and run by directors The shareholders appoint the directors (who are in some cases the same people) who run the company in the interest of the shareholders Shareholders own a share of the company, but they do not own the assets of the company and they are not liable for the debts of the company The business is a separate legal entity and can be sued in its own right.

Finish these sentences A limited company is owned by……………… but run by …………………………. D…....... run the company in the interest of the shareholders. D……… and s………………. in a LTD tend to be the same people. S…………………. have limited liability this means………… The limited business is a separate legal entity and can be used in its own right.

Change of ownership for H-Tel? What could they change to? Why might they change? What are the benefits of changing? What are the problems of changing?

Any questions on ownership?

Section B Business Objectives

What are objectives?

Why set objectives?

Do objectives change?

H-Tel objectives

Bullet Point H-Tel’s main objectives

H-Tel’s main objective is to provide excellent customer service. State and explain ONE other objective H-Tel might have. Objective Explanation (3)

Explain why H-Tel’s business objectives might change if they change their ownership to a PLC. (2) Using research of a business in your area, explain why it is important for a business such as H-Tel to have objectives. (6)

Any questions on objectives?

Section c

How can businesses get money?

H-Tel finance

H-Tel Marketing

What 4 areas are covered on the marketing mix?

Using your research of businesses in your area, recommend and justify a marketing mix which H-Tel could use to sell its new products and services. (10)

Section c

H-Tel production

Section D External Environment

What does PESTEL stand for?

External Environment Ethical Economic Social Political Technological A business environment consists of a range of major factors that are outside of it’s control. These factors are classified using a technique called PESTEL(E). External Environment Ethical Economic Social Political Technological Legal Environmental

Think of one factor for each area P E S T L

Focus on Ownership and Objectives for next Monday Revision Booklets Focus on Ownership and Objectives for next Monday

Using your research of businesses in your area, identify ONE example of each of the following external factors which might impact on a business such as H-Tel. (4) Social Environmental Ethical Political

You need to plan this answer The owners of H-Tel have identified three other external factors which may impact on the operation of H-Tel. These are: Economic Legal Technological Evaluate the likely impact of each of these external factors on H-Tel. (10) You need to plan this answer