9 Project Development

Objectives Identify the steps involved in video project development and the tasks included in each step. Summarize a video project in terms of its subject, objectives, audience, delivery system, length, concept, and genre. Compare different types of delivery systems. Recognize the various levels of program treatments.

Objectives (Cont.) Explain the use of a storyboard in project development. Recall the appropriate applications of common script formats.

About Project Development Part of preproduction phase Involves developing a video project for scripting and production Beneficial even for simple projects

Defining the Project Describe video you want to make Develop detailed blueprint of program

Blueprint of the Program Subject Objectives Audience Delivery system Length Budget

Subject Identify subject matter Choose working title Refine later

Program Objectives Define what you want the program to achieve Clear, specific, and simple Narrow scope State in terms of effect on viewers Limit number of objectives

Audience Identify the target audience Differences among audiences Interests Prejudices Amounts and types of knowledge Determine potential viewer groups Address concerns of each group

Delivery System Determine where and how the program will be viewed Publish online Point-of-sale video in store Training video for on-the-job or at-home viewing Goodheart-Willcox Publisher

Website Requirements Vivid enough to keep viewers from clicking away Visual simplicity for laptop/smartphone displays Not overly dependent on sound track Short

Program Length Several factors considered Standard lengths Standard time units Resources Audience tolerance Subject matter Standard lengths Broadcast/cable TV Video websites Dawid Konopka/Shutterstock.com; Pakhnyushchy/Shutterstock.com

Budget Available money determines What you can do How you can do it Involves repeatedly revising the concept and estimating costs.

“Underlying concept: David slays Goliath” Selecting a Concept Organizing principle or idea Gives shape and meaning to a video Determines what is included Guides approach to subject “Underlying concept: David slays Goliath” Goodheart-Willcox Publisher

Preparing a Treatment Not required for short, personal videos Most professional videos require treatment Design on paper Script Storyboard

Treatments Simplest transcriptions A few paragraphs explaining program Concept Subject Order of presentation Style

A treatment is an outline in narrative form. Uses for Treatments See and evaluate program organization Communicate your vision to others A treatment is an outline in narrative form. Goodheart-Willcox Publisher

Skeletal Treatment Briefest possible form Goodheart-Willcox Publisher

Summary Treatment Greater detail than skeletal treatment Goodheart-Willcox Publisher

Detailed Treatment Highest level of detail Narrative includes dialogue and character actions Goodheart-Willcox Publisher

Storyboard Sequence Goodheart-Willcox Publisher

Creating a Storyboard Script in picture form Two main uses: Visualization Shot planning

Storyboards for Visualization Communicate content to clients and crew Present concrete images Include dialogue, sound effects, and description of action

Storyboards for Shot Planning For complex visual sequences: Shows how shots will edit together Shows how clearly shots will communicate content Useful for working out consistent screen direction

Writing a Script Describes every sequence in program Audio Video Alternative to storyboards for client presentations Valuable when planning and budgeting a production

The Scripting Process Producer and client agree on content and concept. Detailed content outline is written. First draft script is written. Revised draft incorporates client’s changes. Revised draft is reviewed by clientfurther changes or final.

Word processor styles for scripts Common Script Formats Fiction script format Nonfiction script format Word processor styles for scripts Goodheart-Willcox Publisher

Fiction Script Format Main styles Action Character Parentheses Dialogue Transitions Headers

Nonfiction Script Format Two vertical columns Visuals on left Dialogue, narration, and other audio on right side Over-and-under format Easier for word processing systems

Over-and-Under Nonfiction Script Goodheart-Willcox Publisher