Marketing Highlights Dec 2016 – Jan 2017

Marketing highlights Dec 2016 – Jan 2017 Demographics driven Web updates Spring Campaign support Travel Expo show Social Media moments

“Demographically Millennials overtake Baby Boomers”

Demographically Millennials overtake Baby Boomers

x5 multiplier “heavy reliance” when traveling 2015 Pew Research shows: 72% own a smartphone 18% limited options for online access other than phone 11% of Americans rely heavily on smartphone access x5 multiplier “heavy reliance” when traveling

Demographically Millennials overtake Baby Boomers Responsive Responsive Web design is the approach that suggests that design and development should respond to the user's behavior and environment based on screen size, platform and orientation. Mobile First Mobile first goes beyond UI as a business strategy and that assumes smartphones, tablets and task-specific apps are visitors' primary tools for getting information and travel transactions are completed.

Website Non-Responsive is

Website Responsive is

Website Hybrid Responsiveness

Website Mobile First is Mobile First Mobile first is a business strategy and that assumes smartphones, tablets and task-specific apps are visitors' primary tools for getting information and travel transactions are completed.

Website Mobile First is Mobile First Mobile first is a business strategy and that assumes smartphones, tablets and task-specific apps are visitors' primary tools for getting information and travel transactions are completed.

Definitions Responsive Mobile First Responsive Web design is the approach that suggests that design and development should respond to the user's behavior and environment based on screen size, platform and orientation. Mobile First Mobile first is a business strategy and that assumes smartphones, tablets and task-specific apps are visitors' primary tools for getting information and travel transactions are completed.

Target Shoulder emphasis Research says… Interesting that: A) That Print is not – yet - Dead B) Highest User Trust Ad Types = Lowest actual ROI measurability…

Target Shoulder emphasis Research says… Methodology: Data is from the December 2016 MarketingSherpa "Customer Satisfaction Research Study." 2,400 US internet users ages 18+ were surveyed online during September 30-October 3, 2016. 52% of respondents were female and 48% were male. Respondents were millennials, 18-34 (34%), Gen Xers, 35-54 (31%), baby boomers, 55-65 (31%), seniors, 65+ (4%). Respondents identified their incomes as less than $25K (18%), $25K-$50K (25%), $50K-$75K (20%), $75K-$100K (14%), $100K-$150K (13%), $150K-$200K (4%), $200K+ (2%) and prefer not to say (4%).

Spring Shoulder emphasis TCC related FAM’s Influencer FAM Tours (3 nights, 4 days per trip)  February: Ruby Beach, Kalaloch, Lake Quinault 2 American Influencers - Hiking Trail surrounding Lake Quinault - Lake-based activities - Sea Stacks and Beaches March: Sol Duc, La Push, Forks, Hoh Rainforest 2 American Influencers - Hike to Sol Duc Falls - Rialto Beach - First, Second, Third Beach - Bogchiel State Park - Elk Creek Conservation Area - Hoh Rainforest - Something with traditional canoes in La Push?? April: Quilcene, Port Ludlow, Port Townsend 2 American Influencers - The best outdoor places in this region.  Spring Shoulder emphasis Instagram @theolympicpeninsula #OnTheOlympicPeninsula April: Sweep the Olympic Peninsula, 4 photographers from Vancouver Island. Take Evening Coho Ferry and stay in Port Townsend. Day 1: Port Townsend, Day 2: Sequim, Hurricane Ridge, Lake Crescent, Day 3: Sol Duc Falls, Cape Flattery, La Push & Beaches

Spring Shoulder emphasis Instagram @theolympicpeninsula #OnTheOlympicPeninsula Geo-Fencing, including: Dick’s Sporting Goods, REI stores, Cabella’s :60 Radio endorsements 4 weeks: 2/27-4/7 14x wkly :15 Sponsor Spotlight STAR 101.5 & KOMO Newsradio Marina Rockinger “Kent & Alan Morning Show” Listener Profile - *Audience Size: 684,400 THE STAR LISTENER: 57% Female 43% Male HOME OWNERSHIP: 66% Own, 31% Rent EMPLOYMENT: 53% White Collar, 20% Blue Collar AGE: millennials 18-34: 29%, Gen Xers Age 25-54: 58%, Baby Boomers Age 55+: 18% INCOME: >$100,000: 35%, $75K-$100K: 16%, $50K-$75K: 21%, $35K-$50K: 14%

Tacoma Travel Expo January 6, 2017 DESCRIPTION “Travel Expo 2017 is the largest travel and tourism event in the Pacific Northwest, and it will allow its visitors to travel the world under one roof without having to break the bank.” “In addition, 2 roundtrip tickets will be given by Alaska Airlines to the lucky winners of our raffle draw. Don't miss this once-in-a-lifetime opportunity!”

Tacoma Travel Expo January 6, 2017

Tacoma Travel Expo January 6, 2017

Tacoma Travel Expo January 6, 2017

Year Likes Jan. 2017 2,155 Jan. 2016 1,249 Jan. 2015 483

Year Likes Jan. 2017 2,155 Jan. 2016 1,249 Jan. 2015 483

 2017 Tourism Summit and Day in Olympia Join WTA on January 24th, 2017 in Olympia at The Washington Center for Performing Arts  Legislation Check back soon! The WTA Legislative Task force will be presenting the 2017 Legislation… soon.