Reason for change… Upcoming redevelopment of the staging area for the Pride Parade Street lineup for professional floats has hit capacity New security & safety procedures Main stage at capacity Parking demands Production costs

Parade Staging Areas Considered… Kenwood neighborhood YMCA lot 1st Ave S & Central Ave (between 34th St & 31st St) St. Pete High School Mirror Lake (Festival at Vinoy) Downtown (Staging at Tropicana Field parking lot) Grand Central (Staging at Tropicana Field parking lot) Downtown Waterfront Grand Central location Downtown location

Reasons for elimination… Kenwood neighborhood Street Closure Costs 100% residence approval YMCA Grass/Dirt area issue with rain Fenced in (too narrow entry/exit) Downtown (Trop staging) Parts of Central closed Parade SPPD costs 1st Ave S & Central Ave Not enough linear footage Street Closure Costs Mirror Lake St. Pete High School 5th Ave cannot be closed (Alt 19)

Two remaining options… Grand Central* Parade runs from 11th Street down Central Ave to 22nd Street Festival runs from 22nd Street to 28th Street * Event weekend date would be determined based upon the Tampa Bay Rays schedule. Downtown Parade runs from Albert Whitted Park to Vinoy Park along NE Bayshore Festival held in Vinoy Park

Needs for event… Parking/Transport Attendee Demographic Monitored parking spaces Increased parking spaces 24 hr access to parking Shuttle services Walkable to hotels 50.3% of attendees are from outside of Pinellas County Of those, 12.1% stayed overnight Exhibitors requesting 2 day festival option (over 60%)

Needs for event… Production Costs Safety & Security Reduce overtime / weekend hours for vendors Beyond occurrences during the days of the event Number of “Entry Points” Lighting Crowd control and proximity Designated disband area Controllable access

Production costs… Grand Central Downtown Nearly $10,000 in overtime / weekend hours City invoice, 2016: $95,817 City in-kind: $45,000 (50% of services) Net invoice: $50,817 Estimate for Grand Central: ~$103,000₁ Downtown Eliminates overtime charges with Friday/Monday Install/Breakdown Estimate for Downtown: ~$72,855₂ ₁ Using 2016 invoice as a predictor and increasing police by suggested 16% ₂ Estimate received from SPPD, SPFD, SP Traffic, and SP Parks & Recreation

City Services as compared to all other event related expenses by year… 2014 2015 2016 $160,945 $184,588 $192,643 $90,379 $70,566 $108,448 $76,140 $96,145 $96,498

Safety & Security: Grand Central 32 “Entry Points” for unplanned disruption/intrusion No controllable access to any event Limited lighting within most alleyways Uneven and narrow walkways Limited emergency lane on parade path (barricade placement) Entry Point

Security & Safety: Downtown 11 “Entry Points” for unplanned disruption/intrusion Controllable access to festival only Entry Point

 Amenity Grand Central Downtown 32 ~$103,000 $72,855 11 Access to public transport  Ample parade staging Increased parking Walkable to hotels Increased Main Stage capacity Reduces production costs Consistent Weekend “Entry Points” 32 11 City Services costs ~$103,000 $72,855

Recommended option: Downtown Over 11,000 parking spaces Walkable to over 50 bars and restaurants Walkable to 8 hotels Approximately 1,500 rooms Festival entirely on grass Access to public transportation Parade staging at Albert Whitted Up to $45,000 in saved production costs Increased Main Stage viewing and side walk capacity Reduced “Entry Points” into festival and parade Controllable access Meets attendee demographic