Community Solar Dan McIlroy Clean Energy Collective.

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Presentation transcript:

Community Solar Dan McIlroy Clean Energy Collective

CEC’s Market Experience A National Perspective CEC’s Market Experience 45 projects operating 35 MW 12 states 27 utility partners 59 projects in development 172 MW under development Nation’s leading community solar provider Focused solely on community renewables Partners in local communities to provide utility and consumer value

CEC Utility and Development Partners

What is (and isn’t) Community Solar? Defining The Model What is (and isn’t) Community Solar? Simple solution available to all electricity users to participate in solar energy generation at market competitive rates Serves all customers with local control – residential, commercial, municipal, nonprofit, low income Connected to the distribution grid, ideally sited and cost competitive Can be independent of state-level regulations Avoids constraints facing rooftop model while reaching near utility-scale economics Different than green power and solarize programs updated

Compelling Value Proposition for all Stakeholders Broad Value Propositions Compelling Value Proposition for all Stakeholders Utilities – IOUs Munis Co-ops Well-located and efficient clean energy generation Optimizing valuable grid resources Direct connection with customers, supports customer satisfaction and retention Defense against rooftop solar and revenue loss Project Developers Access to growing market in partnership with utilities Most attractive returns of any solar solution Customers – Residential Commercial Nonprofit Cost-competitive power Simple and smart clean power investment with good returns Solar ownership for renters and sites without solar accessibility “Fractionalization” enables low-cost ownership Financiers Highly financeable Lower risk asset class with much stronger collateral value Better ability to enforce remedies – easy to repossess and remarket updated

Where is the Community Solar Market Headed? The Market Outlook Where is the Community Solar Market Headed? The fastest growing solar market in U.S. 15 GW ($40 bn) market opportunity over the next 5 years 50% of distributed generation from 2020 forward (more than rooftop and C&I) More than 10x larger addressable capacity than the largest onsite providers $40 bn 15 GW “Though community solar is still less than 1% of installed U.S. solar capacity, it is clearly a compelling and rapidly-growing model.” Dan Chwastyk, utility strategy manager, Solar Electric Power Association (SEPA)

How do we get there from here? The Path Forward How do we get there from here?

Unlocking the Market Customers Utilities Services Serve the 85% of residential market that can’t or choose not to install rooftop solar Offer products based on market needs and behaviors Stringent compliance and transparency Utilities Partnerships with utilities Help deliver greater value to their customers Larger programs, more customers Services Enterprise software Sales & marketing Customer engagement CS Market Rooftop Market Unlocks the industry (millions) Source: GTM Research

Program Options Designed for Market Needs Program Design Program Options Designed for Market Needs Upfront Payment Product An ownership model Customer purchases an interest in solar panels or power Customer can size their purchase from one panel (~$250) up to enough to cover 100% of their average monthly electric bill Typical payback period: 10-14 years Pay-as-you-go Subscription product No money down, instant savings Customer pays a percentage of their power bill credit from the panels – thereby realizing a 10-15% discount No lease, no loan Typical contract: 20 years 500 kW CEC Array, Boulder, Colo.

Program Execution Enterprise Software Solutions Can Ensure Program Efficiency and Success Compliance Customer acquisition & e-commerce Billing Integration Branding Facility management Customer engagement

Long-term Customer Engagement & Management – Not Just a Nice-To-Have Program Management Long-term Customer Engagement & Management – Not Just a Nice-To-Have Partnership & Finance Engineering & Procurement Construction Interconnection Customer Acquisition Facility O&M Customer E&M Marketing Billing Integration

Utilities, Developers, and Asset Owners Must: Customer Engagement Utilities, Developers, and Asset Owners Must: Maintain and enhance valuable customer relationships Help customers make a strong connection with their renewable energy asset Maximize participant retention and reduce churn

For more information: Dan McIlroy Vice President of Business Development dan.mcilroy@easycleanenergy.com Mobile: 303.888.9694