WHO Guidance on Ending the Inappropriate Promotion of Foods for Infants and Young Children Dept. of Nutrition for Health and Development, WHO World Breastfeeding.

Slides:



Advertisements
Similar presentations
Infant and Young Child Feeding in Emergencies (IFE) Essential Orientation.
Advertisements

Maternal and child nutrition
Maternal and child nutrition
Prevention of Childhood Obesity Joining forces… Caroline Bollars Technical Officer, Nutrition Policy Nutrition, Physical Activity and Obesity World Health.
Implement Policies that Promote Breastfeeding. Did you know? Breastfeeding is the best source of nourishment for infants and young children. It contributes.
1 STANDARDS, LEGISLATION, REGULATION AND REGISTRATION OF HOME FORTIFICATION PRODUCTS Jonathan Siekmann, PhD Technical Advisor, Multi-Nutrient Supplements.
Feeding the Baby Artificial feeding or Formula feeding
Pharmaceutical and Health Care Association of the Philippines vs. Health Secretary Francisco T. Duque III et al.
Supporting Legislation to Enforce the International Code of Marketing of Breast-milk Substitutes Presentation: Board of Health Meeting April 17, 2014.
World Health Organization TOWARDS A GLOBAL DIET AND PHYSICAL ACTIVITY STRATEGY APPROACH - PROGRESS - CHALLENGES DEREK YACH EXECUTIVE DIRECTOR NONCOMMUNICABLE.
International Code of Marketing of Breast-milk Substitutes After completing this session participants will be able to: explain how manufacturers promote.
Regulations Relating to Foodstuffs for Infants and Young Children (Foodstuffs, Cosmetics and Disinfectants Act, 1972) Briefing to the Portfolio Committee.
GETTING THE POLITICS RIGHT TO SUPPORT BREASTFEEDING AND ARVs YOGAN PILLAY DEPARTMENT OF HEALTH, SOUTH AFRICA 19 TH IAS CONFERENCE, DC, 25 JULY 2012.
Alliance for the Prevention of Chronic Disease Conference Healthier Nutrition for Kids February 24, 2011 Office of Nutrition Policy and Promotion Health.
Activities and plans at WHO Headquarters Godfrey C Xuereb Team Leader Population-based Prevention Team SPP Unit Department of Chronic Diseases and Health.
Health and Consumers Health and Consumers Health and Consumers Health and Consumers Nutrition, Health and the Consumer: An overview of activities in the.
IBFAN Asia Pacific: Way forward… Globally… million children under the age of five die annually and majority of these are in Asia.
Policy developments since Istanbul F.Branca Regional Adviser Nutrition and Food Security EU Platform on Diet, Physical Activity and Health Brussels, 4.
MyPyramid USDA’s New Food Guidance System United States Department of Agriculture Center for Nutrition Policy & Promotion.
1 EFSA Scientific Panel on Dietetic Products, Nutrition and Allergies (NDA): Work Programme & Future Focus Albert Flynn Chair, NDA EFSA Management Board,
3-1 © 2011 Pearson Education, Inc. All rights reserved. Nutrition, Health, and Safety for Young Children: Promoting Wellness, 1e Sorte, Daeschel, Amador.
The Code Requires Global and Local Action and going beyond… Dr. Arun Gupta MD FIAP Chair, global breastfeeding initiative for child survival (gBICS) A.
Other Webcasts to View Why Wellness? An Overview of the Child Obesity Epidemic and Prevention Strategies in.
2013 SHNP ACTIVITIES SCHOOL SUPPLEMENTARY FEEDING PROGRAM Daily TOOTHBRUSHING ( Essential Health Care Program) ENDLINE NUTRITONAL STATUS ASSESSMENT NS.
International Code of Marketing of Breast-milk Substitutes Abdulwahab Telmesani FRCPC,FAAP Faculty of Medicine and Medical Science Umm Al-Qura University.
European Commission Camilla SANDVIK DG SANCO / G/ 3 The European Union and Nutrition Presentation at European Health Forum, Gastein 26 September 2002 Camilla.
CI Food Safety and Nutrition programme 2013 Satya Sharma, Regional Project Officer Consumers International Office for Asia Pacific and the Middle East.
UNECE International Forum on Market Surveillance and Consumer Protection UNECE, Geneva, November 2005 International Standards and Current Issues.
Infants' right to food Assessing where countries stand Patricia Ip Hong Kong Special Administrative Region.
Country Plan of Action Sri Lanka. Indicator Policy and programs promotion campaign for EBF for 6 months.. KAP study on policy research preparation.
BREASTFEEDING CONSULTATIVE MEETING FEEDBACK - TRACK 4 23 AUGUST 2011.
HIV AND INFANT FEEDING A FRAMEWORK FOR PRIORITY ACTIONS.
Infants' right to food Assessing where countries stand Dr Yupayong Hangchaovanich Thailand.
South Asia Brestfeeding Promotion Forum – 3 Meeting at Kabul 20 – 22 November 2006 Prof. Dr. Prakash S. Shrestha IBFAN, Focal Person Nepal.
Effectively Building Code Monitoring and Enforcement: Experience from Botswana IBFAN Africa 9 th Regional Conference 2016 IBFAN Africa 1-4 February 2016.
© WFP/Laura Melo Key Challenges Regarding Infant Feeding and HIV in UNHCR Operations IYCF in Emergencies Bali, Indonesia · March 2008.
MINISTRY OF HEALTH PRESENTATION AT THE IBFAN- AFRICA 9 TH REGIONAL CONFERENCE Translating the 3 rd February 2016Strategy for Infant and Young Child Jacent.
INFANTS' RIGHT TO FOOD Dr. M.Homayoun Ludin Afghanistan.
CODE IMPLEMENTATION: SHARING EXPERIENCES FROM PORT HARCOURT, NIGERIA Alice Nte Department of Paediatrics University of Port Harcourt Teaching Hospital,
Nutrition for Healthy Term Infants Health Canada’s Recommendations from 6 to 24 months 1.
Current recommendations and advice: Promoting a healthy diet during pregnancy and the early years Dr Helen Crawley March 2016.
Country Plan of Action Name of the Country: Nepal.
World Health Organization Non-communicable disease prevention and control: key messages 1.Non-communicable diseases are a major public health and socio-
Dr Charmaine Gauci Superintendent of Public Health/Director General PH
Maternal Infant and Young Child Nutrition (MIYCN) Strategy and Guidelines: A Road to Sustainable Development for Uganda Namukose Samalie Bananuka Senior.
Investing in the Breastfeeding Movement in India
World Breastfeeding Week 2017
Dietary Guidelines and Recommendations
Television Monitoring of Breastmilk Substitutes, Commercially Produced Complementary Foods and Other Milks in Dakar, Senegal Ndeye Yaga SY Elhadji Issakha.
National Assembly of Portugal Committees on Health, European Affairs and Agriculture Friday 8 April 2016 Lisbon.
Breastfeeding and nutrition in the global policy context: The United Nations Decade for Action on Nutrition Laurence Grummer-Strawn Department of Nutrition.
BFHI Congress 2016 New Guidance on the Protection, Promotion, and Support of Breastfeeding in Maternity Facilities Laurence M. Grummer-Strawn, PhD WHO.
Camille Selleger / IBFAN-GIFA 2nd World Breastfeeding Conference
Arun Gupta Central Coordinator BPNI 9th Feb 2017
Prevention and Control of Noncommunicable Diseases
How Family Relations Influence Children’s Health
Establishing healthy attitudes to food from an early age
Goals of the Baby-friendly Hospital Initiative
Breastfeeding is one of the best buys in global health to save lives and improve the health, social, and economic development of both individuals and Thailand.
Puntland Nutritional Situation Ministry Of Health 9th September 2015
©2013 Baby-Friendly USA, Inc.
Food Security and Agriculture Cluster
BABY-FRIENDLY HOSPITAL INITIATIVE Revised,Updated and Expanded for Integrated Care “Maternity”, 1963, © 2003 Estate of Pablo Picasso/Artists Rights Society.
The need for the International Code,
prevention of overweight and obesity principles of a healthy lifestyle
SYMPOSIUM 10 SECOND WORLD BREASTFEEDING CONFERENCE
European Strategy for the Prevention and Control of Noncommunicable Diseases & Strategies for Promotion of Healthy Lifestyles St Petersburg. Russian Federation.
DIETARY GUIDELINES & RECOMMENDATIONS
DIETARY GUIDELINES & RECOMMENDATIONS
DR. P. VINCENT HEGARTY MICHIGAN STATE UNIVERSITY
Presentation transcript:

WHO Guidance on Ending the Inappropriate Promotion of Foods for Infants and Young Children Dept. of Nutrition for Health and Development, WHO World Breastfeeding Conference Johannesburg, South Africa December 13, 2016

Development of Guidance 2010: WHA called on Member States to “end inappropriate promotion of food for infants and young children” 2012: WHA requested clarification and guidance on how to end inappropriate promotion 2013-15: Scientific and Technical Advisory Group (STAG) convened July 2015: Recommendations released for public comment and hearings with civil society, private sector, and Member States April 2016: Final version disseminated May 2016: Adopted by WHA

STAG Background Documents Review of global and national recommendations for complementary feeding Current marketing practices and global market analysis for baby food products Report on existing global and national regulatory environment In-depth marketing studies in Brazil, Cambodia, Nepal, Norway, Senegal, and Tanzania Review of health effects of commercially available complementary foods Review of effects of marketing commercially available complementary foods on attitudes and behaviours

Key concerns identified—Interference with Breastfeeding Follow-on formula, growing-up milk BMS market is large and growing fast: $44.8B  $70.6B Toddler milks is fastest growing category Promotion of growing up milks is common Milk consumption inversely associated with breastfeeding intensity Covered by International Code? Codex Alimentarius? Cross-promotion through other complementary food products “Stages” Similar colours, designs, slogans, mascots or symbols as infant formula

Key concerns identified—Obesity & NCDs Some complementary foods high in sugars, trans fat, saturated fat, salt Consumption of unhealthy snack foods (marketed for older children) is common among young children Promotion of unhealthy snack foods is very common

Key concerns identified—Conflicts of Interest Using health care to market products Public-private partnerships Special concerns for formula industry Responsibility on both sides

Key concerns identified—Benefits of Commercial Products May provide nutrients otherwise not easily accessible in children’s diet (esp. micronutrients) Can be inexpensive alternative to improve nutritional status Convenient and time-saving for families Complementary foods do not seem to displace breast milk after 6 months of age (although quality of evidence is poor) Commercially-available vs. home-prepared complementary foods: No evidence of reduction in stunting, anaemia, or micronutrient deficiencies Heterogeneous results on nutritional composition

Recommendations Purpose: Age range: 6-36 months protect breastfeeding prevent obesity and noncommunicable diseases promote a healthy diet clear and accurate information on feeding. Age range: 6-36 months Foods and beverages targeted to age range (leaves out general family foods) Excludes supplements and home fortificants Includes government and non-profit programmes

Recommendations Promotion should be based on the Guiding Principles with emphasis on “suitable, nutrient-rich, home- prepared, and locally available foods”. Products that function as breast-milk substitutes (including follow-up formula and growing-up milks) are breast-milk substitutes and should not be promoted Only promote foods meeting all the relevant national, regional and global standards for composition, safety, quality and nutrient levels and are in line with national dietary guidelines. Strengthen Codex standards.

Recommendations Messages should: Messages should not: Include statement on need for breastfeeding through 2 years and no complementary foods before 6 months State recommended age of introduction Be easily understood Messages should not: Suggest use before 6 months Discourage breastfeeding or imply equivalence to breast milk Promote bottle feeding Convey endorsements

Recommendations No cross promotion of BMS using other products Differentiate designs, labels, slogans, logos No direct contact for BMS marketers Avoid conflicts of interest (health care vs. industry) No free, reduced-price products No donations of equipment, supplies or services No gifts or incentives to health care staff No gifts or coupons to parents, caregivers and families No education to parents in health facilities No sponsorship of meetings of health professionals and scientific meetings

Recommendations Apply WHO set of recommendations on the marketing of foods and nonalcoholic beverages to children. A range of strategies should be implemented to limit the consumption of unhealthy foods.

WHA Resolution 69.9 “Welcomes with appreciation” the guidance Urges Member States to: take all necessary measures… to end the inappropriate promotion of foods for infants and young children, including in particular implementation of the guidance …while taking into account international obligations establish a system for monitoring and evaluation of the implementation of the guidance recommendations to continue to implement the International Code of Marketing of Breast-milk Substitutes

WHA Resolution 69.9 Calls for implementation by: Manufacturers and distributors of foods for IYC Health care professionals Media and creative industry Calls for support from civil society for advocacy and monitoring Requests WHO to: Provide technical support to Member States Review implementation experience and consider revision Report on implementation in 2018 & 2020 Recognizes Codex

Thank you