Media Kit

35+ consumer demographic target disposable income and asset worth. Music Format...Adult Contemporary Lite and Refreshing format plays the most music variety for any radio station reaching Toronto, Oakville, Burlington, Hamilton, Brantford, Cambridge, Kitchener–Waterloo and surrounding area. It has one of the most powerful radio frequencies in the country with a reach that spans well beyond the Golden Horseshoe region of southern Ontario. It features the lighter side of Classic Hits from the 70’s, 80’s, and 90’s along with the absolute best of today's artists like Elton John, Rod Stewart, Beyonce and Celine Dion to the Eagles, James Taylor and Lady Antebellum plus many more… Jewel 92 appeals to a 35+ consumer demographic target with considerable disposable income and asset worth.

KEY LISTENER PROFILE 35+ demographics skewing slightly female Balances work, home and family Time is the most precious commodity HHI, 25 % - $100,000.00 Senior, middle manager, professional Most likely to travel to work Educated with college diploma or higher More likely to own home Active and Health Conscious Participates in community activities Loves to shop Hobbies: Cooking, Wine, Books, Sports

Household Income 10% 12% 28% 30% 19% 3% 19% 13% 16% 25% 15% 11% 1% CKPC-FM ~ Brantford, Ontario ~ Jewel 92 Format: Lite Adult Contemporary Commercial Originating Stations: FM: 1 AM: 1 Population: 124,967 Education No Reply <High School High School College/Trade University Post Grad 10% 12% 28% 30% 19% 3% Household Income No Reply <$30,000 $30,000-$49,999 $50,000-$74,999 $75,000-$99,999 $100,000- $149,999 $150,000- $199,999 $200,000+ 19% 13% 16% 25% 15% 11% 1% According to the Numeris Fall 2016 results, CKPC-FM has a weekly reach of 24,860 listeners. These consumers spent 316,000 hours weekly tuning in to CKPC-FM Source: Numeris Fall 2016. All Week A12+, Brantford CMA

We believe Jewel 92 Radio should play a primary role in any comprehensive marketing effort to reach your core customers.   Jewel 92 can help you create awareness, strengthen branding and create a call to action through your message targeted to our target demographic: Listeners skewing Females 35+, today’s number #1 consumer target Focusing on adults ages 35-69, a consumer demographic target with considerable disposable income and asset worth. Jewel 92’s 80,000 Watt Signal guarantees reaching 7+ counties, a vast reach across Southern Ontario In contrast to other stations and their Hot Adult Contemporary music, Jewel 92 is the only station strictly playing Soft Adult Contemporary music, a format that will further distinguish your brand. Jewel 92 listeners index the highest for time spent listening (TSL) and has the highest workday listenership across the south western Ontario region.

Creative Commercial Development: BEST MESSAGE FOR YOUR TARGET AUDIENCE Creative Commercial Development: BEST MESSAGE FOR YOUR TARGET AUDIENCE! Jewel 92 Radio believes the right creative approach is one of the keys to the success of your radio advertising campaign. Jewel 92’s professional creative staff will work closely with you to develop a creative message to strategically and effectively create awareness, initiate a call to action and lead listeners to more information gathering. Script costs and production of your commercial are included in our rates. Commercials can be changed as often as every week to reflect a variety of messages or announce special events.

We have been doing the Tuesday morning live call in now for I think 3 years now and the response we get is beyond belief. We get calls from Mississauga, Brampton, Burlington, Kitchener and beyond, besides our own local community. If someone does not get the radio on at our regular call in, they sometimes call us and ask what the deal was today. I can’t tell you how many bookings we get from our ads. We have had some customers tell us that they feel that companies are more reputable if you advertise on a regular basis on the radio. It’s not always what we advertise, it’s the daily connection we have with the public every Tuesday morning. Brenda Pascoe Manager Goligers TravelPlus At a recent trade show I was talking to someone with another garden centre, their response to me when they found out which company I represented, was ‘You are the one I hear on the radio all the time’. This other company was from Kitchener. When the competition knows you from you radio spots, you know that your customers will hear it too. Diane Hutchinson Walter’s Greenhouses Since starting Everything Automotive in November of 1999, we have had a successful relationship with CKPC as one of our advertising resources in all of our annual marketing campaigns. They've helped us develop an effective radio advertising strategy that gets us great exposure within Brantford and Brant County. They respond to our needs quicker than anyone else we've ever worked with: great care consistently. Harvey Travis President ​Everything Automotive

We value your business and look forward to a successful partnership with you and your company. You can expect to receive the following from our radio station: 1) You will receive a duly executed copy of your contract prior to the start date of your campaign (upon request) 2) You are able to approve the creative of your commercial prior to it airing* 3) It is our intention to remedy any discrepancies in a timely fashion 4) Your station representative will be in contact with you before, during and after your campaign 5) Your station representative may be reached at all times via cell phone or email. All calls will be returned within 1 business day