Cineworld: Movies for juniors Make your brand ‘family-friendly’ What is ‘Movies for Juniors’? On Screen It’s how Cineworld facilitate great family outings, with £1* tickets to family-themed films that fill the kids with joy and wonder – and keep the Mums and Dads happy too. M4J is just for families, so your family-oriented messages are always 100% on-target, with incredible opportunities to convert morning viewers to afternoon shoppers in the many retail environments around the cinema. Social Online The Partnership Package M4J takes place at 87 Cineworld sites, delivering approx. 1,700,000 annual admissions. By sponsoring Movies For Juniors, you can deliver multi-platform communications via… Branded assets throughout the customer journey that promote the partnership. Seasonal competitions that allow you to collect data. Product demonstrations and sampling that integrate your brand into the whole cinema experience. Experiential Posters Redefine ‘family fun’ with great movies and messages for kids and grown-ups alike! Source: *Online ticket is £1 when you join Mycineworld. Ticket price is £1.50 when ticket is purchased in cinema.

Cineworld: Movies for juniors Reach a valuable parent and child audience Investment Asset Annual OTS Estimate Value Up to 4min premium positioned brand content before all Movies for Juniors Screenings. (must include sponsorship ident) 1,790,000 £486,880 30” On-Screen trailer with all current release family films 10,000,000 £340,000 Roller banners & tensator cards during ‘Movies for Juniors’ screenings 1,788,327 £546,000 Magazine: single page ad x 12 issue 12,000,000 £36,000 Online: Movies for Juniors landing page 7,247,700 £101,472 Online: Movies for Juniors hero banner 754,800 £10,572 Unlimited E-newsletter x 4 760,000 £31,920 MyCineworld E-newsletter x 12 £168,000 Total 80,340,827 £2,909,844 66% of families say “There is no better place to watch films than at the cinema”1. 3 children per every adult at Kids Club screenings; perfect for utilising ‘pester power’2. Family audiences continue to grow strongly3 Annual sponsorship package investment (inclusive of all production hard costs*): £365,000 gross * Includes initial production and delivery, then one copy change/refresh. All activity is subject to prior approval by Cineworld and restricted by availability. Source: 1&3: FAME 2013 (BASE 11+). Targets adults who went to the cinema with in HH. 2: DCM Movies for Juniors research Q3 2013.