LucyBlu’s Publishing Schedule

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Group 2 LucyBlue

Presentation transcript:

LucyBlu’s Publishing Schedule Group 1 Jennifer, Abigail, Samuel, Chris and Mark

1. Daily Twitter Updates: These are quick and easy posts to keep customers engaged and marketing up to date. They provide Updates on the company/company news-posts. They can post quotes. Instagram: Easy to post photos every day and keep the account current. Can post photos of craft related things Can create a Photo campaign (post a photo every day, counting down to a certain event, holiday, etc).

7. Weekly A Blog Post: Provides interviews with a satisfied customer- An article on how the company got started Information on anything yarn, fabric, craft, mitten related.

30) Monthly A Flickr Photo Album: Can post albums according to the season Can organize the albums by mitten color schemes A Video/Video Blog: Video of a tour of the facility- An update on how production is going A video that incites an emotional response in the customer/viewer. Ex: A video telling the story and showing the production of mittens from someone special’s sweaters -Crafty pinterest project ideas

4) Quarterly Contests/Promotions: By tweeting, contestants can Post a video about what their favorite aspect of Lucy Blue is Post a photo of them wearing their lucyblue product They can win the craziest, coldest, most stylish, etc This would drive the customers to help with marketing and generates content easily. – Could also have the contest be based on having the customer make an infographic for lucyblue and the best one wins, or a promotional video for lucyblue

2. Bianually Infographic An infographic related to recycling, waste, and "reusing" things. This will show what impact you can make on the world and the environment by "reusing" things.

1. Annually Events: (i.e. Wheaton College or venues such as the French Market) This would help recycle content. Instagram/Tweet pictures Write a blog post about their experience at the event Make a YouTube video about it, summing it up Create a flickr album Post statuses and updates to facebook and post (with photos) about the experience. Post interviews from customers or spectators

Instagram