HP SmartStream Designer for Adobe InDesign and HP SmartStream Composer Dana Cogan, HP Indigo SBM, February 2017

This presentation covers: HP SmartStream Designer for InDesign* and HP SmartStream Composer New Features Customer use cases Technical details Partners Resources Software and hardware requirements *Adobe, the Adobe Logo, InDesign, Illustrator are either registered trademarks or trademarks of Adobe System Incorporated In the United States or other countries

you need to crystalize your messages to be effective In a saturated, cluttered market environment… Creative Advertising Digital Concept Guerilla Newsletters Social Media Mailers Consumers are overwhelmed with excessive information and options Print Strategy B2B Website Services Positioning Logo Coupons Channels Blogs Mobile Brand Collaterals Promotions Viral B2C Personalization SEO you need to crystalize your messages to be effective

Digital Print Wide reach Instantaneous Tangible Generates emotions Longer lifespan Digital allows you to Gather your audience relevant data Segment the audience into like-minded individuals Analyze their needs and preferences High value product campaigns should start digitally and use individualized print product to trigger call to action

Say Hi to She is exploring Sara undergrad schools Sara follows schools that she is interested in on social media Sara is 18, has many friends studying at the school and she lives within 10 miles of the school Brands today engage with customers in multiple ways She downloads the application and invites friends to download the application as well Sara is invited to download the school prospective student application Sara fills out her subjects of interest and her mailing address to receive a catalog Sara is interested in economics and environment. She enjoys soccer, arts and social activities Sara scans the catalog QR code to receive the school personalized calendar to be handed out in the tour An individualized catalog is sent to Sara with an invitation to the school tour Sara came to the tour, applied to the school and got accepted. Fast forward three years, she graduated with honors

Sara could choose out of many schools with different characteristics It is an important, expensive decision, that will not be taken lightly Factors like: level of academic institute, specialties, location, tuition, rating, tradition, sports, etc – should all be considered. They need to decide between: Small school vs. big school Specializes in law, economics, art, tourism, science Urban vs. rural Far vs. near Public vs. private Where their family went to Rated top 10

size-fits-all no longer resonates with baby boomers or generation X, Y, or Z 1 74% of consumers get frustrated when content has no relevance to them 74% of consumers get frustrated when content appears to have nothing to do with their interests Source: Janrain & Harris Interactive 300% increase in response rate for personalized mail pieces According to PODi and DMA data According to a Smithers Pira report Variable-data printing sells itself, solely by the increased ROI 300% Increase in response rate for personalized mail pieces Traditional print Digital print VDP market share

So you should know that Sara is interested in an undergrad school, double major in economics and environment. She plays soccer, lives in the area, enjoys arts and social activities The school is top rated private school, with long tradition, and has graduate school as well Many of Sara’s friends are going there It specializes in economics and environment It has award winning soccer team and strong fraternities and social life It is in driving distance from Sara’s house

High value product campaigns should start digitally… Use HP SmartStream Designer magic powder… The school is top rated private school, with long tradition, and has graduate school as well Many of Sara’s friends are going there It specializes in economics and environment It has award winning soccer team and strong fraternities and social life It is in driving distance from Sara’s house

High value product campaigns should start digitally… and use individualized print product to trigger call to action The school is top rated private school, with long tradition, and has graduate school as well Many of Sara’s friends are going there It specializes in economics and environment It has award winning soccer team and strong fraternities and social life It is in driving distance from Sara’s house Dear Sara Scan to confirm tour and receive your calendar

Use Designer to create personalized job templates Use Composer to create a printable file with different records for each customer SmartStream Designer is a desktop plug-in to Adobe InDesign Provides sophisticated high-value personalized templates HP SmartStream Composer is a powerful server used to create large personalization jobs from HP SmartStream Designer Templates (HPD files) PrintOS Composer is a software as a service solution (cloud-based) Composes, imposes and gangs medium size personalized jobs from Designer templates Composer Lite SmartStream Composer is a software and hardware package (server-based) Composes, imposes and gangs large size personalized jobs from Designer templates

Use Composer Server for large, repetitive jobs Use PrintOS Composer for medium size jobs Designer can compose small size jobs (~1000 records), not repetitive Jobs frequency SmartStream Composer PrintOS Composer SmartStream Designer ~1K records ~10K records ~1M records Jobs size

Use cases for each composition / imposition tool How can I know which one is right for my business? SmartStream Designer Small size jobs (~1K records), not repetitive Design considerations PrintOS composer / imposer Medium size jobs (~10K records) Automatic with PrintOS Box SmartStream Composer Server Large size jobs (~1M records) High-end customization and automation Designer can create output files, including Mosaic-based files. There are some performance considerations for your customer to understand before deciding if Designer on the workstation offers sufficient processing power. Composer-Lite is designed to be installed and run on an HP SmartStream L&P Print Server. It is a fully-featured version of Composer but is limited to running a single instance of the software. Composer is a server-based solution that is shipped on a dedicated ProLiant Gen9 server and runs 22 instances of Composer for increased processing power. There are many considerations when deciding if Designer, Composer-Lite, or Composer Server offers sufficient processing power for your customers needs. You should always consult with your Solutions Architect prior to offering your customer a final proposal to make sure that the customer’s expectations are properly set.

Weighing pros and cons of each composition option SmartStream Designer Designs and composes on the same tool and hardware Creates jobs on either Mac or PC Large jobs take long time to compose While composing, the Mac/PC is occupied PrintOS Composer Does not require installation or hardware Simple to use Access from anywhere No cost till May 2017, after which, a low cost monthly subscription Composes PDFs faster than SmartStream Designer Accepts only FastPDF templates Does not provide automation Requires to download the PDF output SmartStream Composer Server The fastest composition option available Supports both FastPDF and RichPDF templates Sophisticated automation capabilities Requires dedicated server hardware and monthly maintenance fee Designer can create output files, including Mosaic-based files. There are some performance considerations for your customer to understand before deciding if Designer on the workstation offers sufficient processing power. Composer-Lite is designed to be installed and run on an HP SmartStream L&P Print Server. It is a fully-featured version of Composer but is limited to running a single instance of the software. Composer is a server-based solution that is shipped on a dedicated ProLiant Gen9 server and runs 22 instances of Composer for increased processing power. There are many considerations when deciding if Designer, Composer-Lite, or Composer Server offers sufficient processing power for your customers needs. You should always consult with your Solutions Architect prior to offering your customer a final proposal to make sure that the customer’s expectations are properly set. *To improve performance, FastPDF graphic design attributes for variable data are limited, in comparison to RichPDF

New Features

What’s new What’s out Compatibility with InDesign CC2017 Support of Mac Sierra (10.12) What’s new Updated Switch configurators, compatible with CC2017 Connectivity to PrintOS Improved integration with Barcode Studio Enhanced Edge Printing capabilities and Mosaic seed file settings Support of PPML output files What’s out Use of Hot Folder workflow (use Production Pro hot folder workflow instead) Support of locr and GPAS for Mac

Connectivity to PrintOS PrintOS Composer accepts a Designer Template file (HPD) with a related DB file, and creates a composed PDF output file Now, in addition to the existing manual workflow, we have an automated workflow Select Pack Job, destination - to HP PrintOS Composer Define the HP PrintOS Composer parameters and click Pack The HP PrintOS Composer will compose the output file, according to the DB file selected in Designer Database window prior to creating the HPD. Note: it is possible to replace the DB on HP PrintOS Composer before it composes the output file The PDF output file can be then downloaded to user’s computer

Improved integration with Barcode Studio A barcode icon was added as a shortcut which automatically selects the channel type to be Dynamic image and the application to be Barcode Studio The barcode icon opens the Barcode Studio Settings window or issues an error if Barcode Studio application is not installed

Enhanced Edge printing capabilities The Edit Template window now includes Seed dimensions (pixels) Image Rotation option 0°, 90°, 180°, 270° Thumbnail preview 1 2 3

Enhanced Mosaic seed file settings The seed setting option now has a radio button that allows to determine the portion of the Seed file that is selected for every variation Random (default option and the only option we had in previous Mosaic versions) – each variation is created from a randomly selected area of the Seed file Centered – all the variations are created out of the Seed Center Position: Centered Position: Random

Customer use cases

All for one and one for all All for one and one for all. Each spine is personalized with the recipient's name, and when stacked together, the spines display the complete fireworks image

Wallpaper, an international design magazine, celebrated its 20th anniversary with 220,000 unique posters created using HP SmartStream Mosaic Instead, using many Black-Bitmap-Tif files, we could place the Mosaic channels on one another – change the elements and shuffle the colors on any one of them with a different set of colors while overprinting them on one another thus getting many more exciting colors and unique variations. These two pages have more than 30(!?!) Mosaic channels and were created in 2 minutes per batch via Composer! Amazing job. This job also stretched the limits of HP PrintOS Box as we connected the Composer to their account and uploaded more than 90GB of files from Israel directly to their DFE in England in a single day! From 1996 to 2016

16,000 unique designs were printed as front covers for issues of Label & Labeling, a professional magazine “The copy of Labels & Labeling you hold in your hands is unique. In fact it is one of 16,000 unique designs printed digitally on a B2 format with the HP Indigo 10000. The project was inspired by Coca-Cola Israel’s astonishing marketing campaign which involved printing millions of Diet Coke labels with different variations of a kaleidoscopic design..”

HSS, a chain store, sent personalized direct mailers to bring its customers back to the store. The personalization included a map with the customer’s location, the nearest HSS branch and the relevant discount offered.

Azra, a large offset house in Istanbul, showcased to their customers their digital capabilities with a campaign that included a unique design invitation, shopping bag and notebooks using HP SmartStream Mosaic.

Brand Opus created 8000 unique notebooks and bags with their brand colors using HP SmartStream Mosaic.

Technical details Partners Resources Software and hardware requirements Pricing And more…

HP and 3rd party personalization elements Barcodes Images Security And more…

HP and 3rd party personalization elements Vendor Product(s) Cost Barcodes TEC-IT Barcode Studio €168 one-time fee for seat license IDAutomation 1D and 2D Barcode Included Images DirectSmile Image Server Prices vary by quantity, services and geography HP Mosaic, Edge Printing, Photo Enhancement, Photo Smart Crop, Photo Smart Fit, Script Runner Organic Imaging Starts at €0.10 per image Adobe Photoshop, Illustrator Included with Adobe Creative Cloud Text Formatting, Lookup Table, Script Runner Security HP Link Hewlett Packard Enterprise GPAS Haiyaa Technologies Haiyaa Visualead [v]Code Advanced Track & Trace Seal Vector PURL MindFire LookWho’sClicking Standard, professional and enterprise monthly or customized plans are available Maps locr maps Barcodes: IDAutomation Barcode Barcode Studio (TEC-IT)  Security HP Link GPAS (Hewlett Packard Enterprise) Haiyaa Visualead [v]Code ATT Seal Vector Image personalization DirectSmile Adobe Photoshop (only in InDesign)  Image Enhancement Organic Imaging (Elpical) Maps locr maps pURL MindFire  *For purchasing the 3rd party products that are not included in the Designer price, please approach the vendors directly

Designer with IDAutomation Designer with TEC-IT Barcode Studio Comparing the two barcode solutions available with Designer Designer with IDAutomation Designer with TEC-IT Barcode Studio Barcode Symbologies The common types Extended list, over 150 types Method Text font Image, Vector Performance Very fast Good Output size Very compact Dependent on barcode’s image resolution Deviation meter No Yes Quality meter Width Reduction GUI Effects Special-effects as embed logos or graphics into the barcodes and more Installation Installed with Designer/Composer-Lite Installed with Composer-Lite. Separate installer on desktop Price Included €168 one-time fee for seat license, via TEC-IT

Ordering TEC-IT Barcode Studio Browse to: http://www.tec-it.com/software/barcode-software/barcode- creator/barcode-studio/default.aspx Click ‘Order’, “Online order” Fill in your details and choose Barcode Studio’s ‘2D Single’ or ‘2D Site’, and ‘Mac OS X’ or ‘Windows’ options per need.

HP SmartStream Designer and Composer resources Installer files Documentation: user guides, readme files, new features presentations and more Training tools Dynamic personalization sample jobs Are available at: CE Suitcase Internal use only C:\CE Suitcase\DFE_Workflow My HP Indigo portal Internal use https://myhpindigo-int-pro.houston.hp.com/ Customers https://h21021.www2.hp.com/ www.hp.com/go/myhpindigo HP Graphic Arts portal (GA) www.hp.com/go/SmartStreamDesigner www.hp.com/go/tryhpmosaic PrintOS Knowledge Zone

HP Graphic Arts portal - www.hp.com/go/SmartStreamDesigner Click the blue ‘Request HP SmartStream Designer’ button

HP Graphic Arts portal - www.hp.com/go/SmartStreamDesigner Click the blue ‘Request HP SmartStream Designer’ button Fill in the form and click OK to open Designer page

HP Graphic Arts portal - www.hp.com/go/SmartStreamDesigner Click the blue ‘Request HP SmartStream Designer’ button Fill in the form and click OK to open Designer page

HP Graphic Arts portal - www.hp.com/go/SmartStreamDesigner Click the blue ‘Request HP SmartStream Designer’ button Fill in the form and click OK to open Designer page Scroll down for online training sessions and more

HP Graphic Arts portal - www.hp.com/go/SmartStreamDesigner Click the blue ‘Request HP SmartStream Designer’ button Fill in the form and click OK to open Designer page Scroll down for online training sessions and more

Software and hardware requirements HP SmartStream Designer for Adobe InDesign Mac OS X versions 10.11 or 10.12, Java JDK 8 Microsoft Windows 7 with Service Pack 1 or Windows 10, Java JRE 8 Minimum 8GB memory Adobe InDesign CS6, CC 2015 or CC 2017  64bit HP SmartStream Designer for Adobe Illustrator Adobe Illustrator CC 2015 or CC 2017 64bit HP SmartStream Composer Hardware Gen9 ML350 Tower computer Gen9 DL360 Rack Insert Software HP SmartStream Composer software, Adobe InDesign CC Server

Which Designer versions are compatible with which Composer versions? Composer Server 2.0 Composer-Lite 3.0 Composer Server 3.0 PrintOS Composer Designer 6.3 (Id) √ Designer 11.0 (Id) X Designer 11.4 (Id) Designer 12.0 (Id) Designer 20.0 (Ai)

For more information GBU NA EMEA APJ LA Dana Cogan Lior Krasnovsky Sergi Rey Sunny Moon Samuel Davila dana.cogan@hp.com M. +972 54 6490267 lior.krasnovsky@hp.com M. +1 404 996 7344 sergi.rey@hp.com M. +34 6477 52931 sunny.moon@hp.com M +61 417 503 677 O. +61 282 786 861 samuel.davila@hp.com M. +57 314 333 6153 O. +57 1 393 0603

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