Global Traveler Intelligence Report Dominican Republic

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Presentation transcript:

Global Traveler Intelligence Report Dominican Republic June 2016

Disclaimer © 2016 MasterCard International Incorporated. All rights reserved. The information contained herein is for Aruba Hotel and Tourism Association’s (AHATA) internal use only. This presentation may not be redistributed or reproduced, in whole or in part, without the prior written consent of MasterCard. This presentation and the data herein are provided for illustrative purposes only.

Executive Summary Peak international travel to The Dominican Republic is in December and April. The lowest international travel is seen in January and February. The top origination markets for spend are the US, Venezuela, Canada, Germany, and Chile; dominated by the US which spends significantly more than any other country and where spend increased significantly versus prior year. While most spend comes from the United Status, visitors from Chile spend about 1.5 times more on average than US visitors All of the top 5 international countries show growth versus prior year indicating a potential increase in tourism overall. The largest increases from prior year are from the United States and Chile. The United States and Chile have the highest share of Hotel spend, followed by Canada and Germany. Germany over indexes on Restaurant spend while the US over indexes on Retail. Venezuela has a small share of spend in travel related categories, indicating many may be longer-term visitors (such as ex-pats).

Seasonality of International Spend November 23, 2017 Seasonality of International Spend International traveler spending in the Dominican Republic is significantly higher in December, with other peaks in April, July, and August. The month with lowest international traveler spend is February.

Top 5 Origination Markets based on Spend Index November 23, 2017 Top 5 Origination Markets based on Spend Index The United States drives the most international spend in the DR, with a significant increase versus prior year. Other top countries are Venezuela, Canada, Germany, and Chile. Note: The global spend index average is 100. Note: All analysis is subject to Data Usage & Privacy laws by origination Market and Benchmarking Requirements

Average Spend per Account November 23, 2017 Average Spend per Account While most spend comes from the United Status, visitors from Chile spend more on average than US visitors. Average spend per account from Venezuela has declined versus prior year. Average Spend per Account for Top 5 Merchant Source Markets

YoY Spend Growth for Top 5 Origination Markets November 23, 2017 YoY Spend Growth for Top 5 Origination Markets All of the top countries show an increase in spend vs prior year indicating a potential overall increase in tourism. The largest increases are from the United States and Chile Spend Leader Note: All analysis is subject to Data Usage & Privacy laws by origination Market and Benchmarking Requirements

Cross Category Spend by Source Market November 23, 2017 Cross Category Spend by Source Market The United States and Chile have the highest share of Hotel spend. Germany over indexes on Restaurant spend while the US over indexes on Retail. Venezuela has a small share of spend in travel related categories, indicating many may be longer-term visitors (such as ex-pats). Travel-Related Cross Spend Categories for Top Source Markets For full report, criteria could be added to exclude foreign cards with long length of stay (i.e. expats, residents using foreign cars) Industries the Source market over indexes to

Country Codes The following standard country codes are used in this report: Code Country USA UNITED STATES VEN VENEZUELA CAN CANADA DEU GERMANY CHL CHILE

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